Brand Manager

• Further develop the brand strategy, positioning, and identity
• Develop innovative concepts and collections in collaboration with the Product team
• Plan, manage, and execute go-to-market plans for the DACH market
• Plan and implement 360° marketing campaigns and product launches
• Manage campaigns and launches from concept development through cross-channel activation and performance evaluation
• Manage campaign and launch projects, including timelines, milestones, budgets, and deliverables
• Ensure consistent communication across internal and external communication channels
• Collaborate with Social Media, Influencer Marketing, E-Commerce, and PR
• Develop and manage POS and retail activation concepts
• Collaborate with Visual Merchandising on implementation
• Manage external agencies and freelancers from briefing through execution
• Collaborate with Product, Sales, E-Commerce, Retail Marketing, Performance Marketing, and international stakeholders
• Analyze brand and campaign KPIs and identify opportunities for optimization

Brand Manager – DACH

• Develop the brand strategy, positioning, target audiences and key messages
• Ensure consistent and recognizable communication across all relevant channels
• Develop relevant topics, stories and communication opportunities for the brand
• Build and manage PR and public relations activities
• Coordinate collaboration with media, partners and external service providers
• Develop a personal branding strategy for the management team and selected team members
• Support brand ambassadors with topic development, positioning and content planning
• Create strategic briefs and work closely with the marketing and design teams
• Monitor the market, target audiences and competitors, and identify relevant topics and opportunities
• Analyze the impact of brand communications and continuously improve them
• Build long-term partnerships

Brand Manager – Brand, PR and Personal Branding

• Own ZEINpharma’s visual identity and further develop brand guidelines, templates, and the design system across all channels
• Design packaging, labels, and product lines—from initial concept through print-ready handoff to artwork and the printer
• Work closely with Regulatory Affairs on packaging and product launches
• Develop campaign concepts for the online shop, Amazon and marketplaces, social media, newsletters, pharmacies, and points of sale
• Manage photo and video productions
• Set the creative direction for designers and external partners
• Ensure the quality of all assets
• Take responsibility for the copywriting and textual content of all assets
• Develop design concepts
• Collaborate closely with external partners and agencies
• Refine the brand identity across channels and establish creative standards

Creative Art Director – Brand, Packaging & Campaigns

• Work with the founder and a specialized agency to further develop Turnover’s branding framework.
• Translate the brand strategy into concrete content, formats, and initiatives.
• Build a scalable content engine from the initial idea through publication.
• Develop content for LinkedIn and other relevant organic channels.
• Research relevant topics, trends, and discussions in e-commerce, recruiting, and the labor market.
• Use AI for research, ideation, copywriting, and efficient processes.
• Test new formats, hooks, and topics, and evaluate their effectiveness.
• Develop your own ideas for campaigns and job-related marketing initiatives.
• Produce, test, and improve content.

Working Student: Marketing, Brand & Content

• Develop and implement the international brand strategy for Paulaner Spezi
• Translate the DNA of a German love brand into culturally relevant brand experiences for priority markets, particularly Austria, Switzerland, and Italy
• Identify cultural trends, communities, and destinations that are highly relevant to target audiences
• Develop partnerships, activations, and campaigns
• Develop international brand guidelines, activation concepts, and scalable toolkits
• Take responsibility for international campaigns and touchpoints from ideation through execution
• Manage agencies, creators, and internal stakeholders

Senior International Brand Manager, Paulaner Spezi

• Develop product copy and labeling in close collaboration with Regulatory Affairs
• Create packaging copy and product descriptions for the online shop/PIM
• Develop headlines, taglines, and storytelling for product launches and seasonal campaigns
• Create SEO copy, landing pages, product pages, and social media captions
• Create newsletter and email campaigns
• Create Amazon/marketplace copy, A+ Content, and performance ad copy
• Ensure a consistent brand voice across all channels
• Collaborate with the Art Director to develop visual and verbal assets

Copywriter – Marketing, Brand Content

• Shape strategic marketing initiatives for key OTC animal-health brand(s) within Global Marketing Pets
• Drive long-term category growth in priority markets
• Translate customer understanding into portfolio strategies and differentiated brand positioning
• Support long-term category strategy development for a portfolio in strategic markets
• Drive Brand Plan and strategy deployment, including strategic pricing guidance, category focus, geographic expansion, and prioritization
• Support development of marketing campaigns across veterinary and non-veterinary channels
• Support governance of brand strategy execution, including KPI definition and brand equity tracking in strategic countries
• Contribute to life cycle management for current brands and future projects, including pipeline and BD&L reviews
• Define or support key strategic initiatives and must-win priorities to achieve product targets
• Drive digital transformation in marketing and promotion
• Collaborate across the franchise and wider pet business
• Develop brand guidance and positioning, ensuring portfolio coherence and managing packaging, positioning, and LCM changes
• Senior Brand Manager: tailor brand strategies for (R)OPU archetypes in strategic countries
• Senior Brand Manager: lead marketing campaign development across relevant channels
• Senior Brand Manager: support overall franchise strategy development and own brand/project budget adherence

Senior Brand Manager – Animal Health Global Brands

• Further develop the brand strategy and contribute to brand positioning and brand identity
• Develop innovative concepts and collections in collaboration with the Product team
• Plan, manage, and implement go-to-market plans for the DACH market
• Plan and implement 360° marketing campaigns and product launches, from conceptualization through cross-channel activation and performance measurement
• Manage campaigns and launches, including monitoring timelines, milestones, budgets, and deliverables
• Ensure consistent communication across internal and external communication channels
• Collaborate with Social Media, Influencer Marketing, E-Commerce, and PR
• Develop and manage POS and retail activation concepts, particularly hotspots and secondary sites
• Work closely with Visual Merchandising on implementation
• Manage external agencies and freelancers from briefing through execution
• Ensure quality, timely delivery, and adherence to budget
• Collaborate with Product, Sales, E-Commerce, Retail Marketing, Performance Marketing, and international stakeholders
• Analyze brand, campaign, and business KPIs, including sell-in, sell-out, and sell-through
• Derive concrete actions from KPI analyses

Brand Manager jobs in Germany