Chief Marketing Officer

• Define and lead the marketing strategy and annual marketing plan for North America
• Translate consumer insights, market trends, competitive intelligence, and business data into strategic priorities and action plans
• Identify opportunities to increase brand awareness, consumer recruitment, market penetration, and business performance
• Contribute to the business plan, commercial strategy, and long-term brand development
• Lead the go-to-market strategy and coordinate Marketing, Sales, Trade Marketing, Digital, PR, Influencer Marketing, Social Media, and Training
• Adapt and deploy global launches and campaigns locally
• Define launch priorities, activation plans, and multichannel promotional strategies
• Ensure consistent brand expression across consumer and professional touchpoints
• Develop omnichannel strategies for retail, e-retail, and professional channels in collaboration with Sales and Key Account teams
• Analyze the performance and ROI of marketing initiatives and recommend corrective actions
• Oversee PR, influencer marketing, social media, content, and brand activation activities
• Build brand visibility, desirability, credibility, and engagement
• Contribute to portfolio strategy and product prioritization for the U.S. market
• Share U.S. market insights with global teams to influence innovation and future launches
• Ensure end-to-end launch execution, from strategic recommendation through post-launch analysis
• Define and oversee the product training strategy
• Lead, develop, and engage a multidisciplinary marketing team
• Define team priorities and objectives and foster a culture of accountability, collaboration, and agility
• Promote collaboration across Marketing, Sales, Medical, Training, Digital, and other key functions

Marketing Director

• Partner with the Head of Global Marketing to drive marketing impact
• Shape Blend’s market narrative, category positioning, differentiation, and thought-leadership through-line
• Own messaging architecture for campaigns, events, sales enablement, executive communications, and partner materials
• Establish editorial standards and governance across regions, functions, and channels
• Review press releases, analyst responses, executive bylines, and launch narratives
• Define success metrics and develop reporting on business impact
• Own earned media, thought leadership, and executive visibility
• Guide analyst relations strategy with the Head of Global Marketing and senior leadership
• Turn client outcomes into credible proof for buyers, analysts, and media
• Translate company growth priorities into sequenced, resourced marketing work
• Own measurement frameworks and report to the executive team and board
• Guide investment decisions and tradeoffs
• Build enablement, client-facing materials, and proof to support sales and client business units
• Align events and partner motions with target accounts and the central storyline
• Lead and grow marketers across communications, content, design, and enablement
• Coach senior contributors and managers, set performance expectations, and build a talent bench
• Improve operating consistency and knowledge reuse across global teams
• Run the cadence that aligns and engages a distributed global team
• Advance Blend’s AI-native operating model

Senior Director, Marketing Strategy

• Oversee the end-to-end lifecycle of social campaigns, including creative direction, content planning, and messaging
• Manage influencer partnerships from discovery and negotiation through campaign delivery, compliance, and performance tracking
• Apply US consumer behavior, digital media trends, and creator-landscape knowledge to develop strategy
• Manage operational details, content schedules, publishing, and creative reviews
• Measure, analyze, and present campaign metrics with data-driven recommendations
• Identify campaign risks and resolve operational challenges
• Represent the functional area when needed, mentor team members, and foster consistent cross-functional processes

Influencer Marketing Director

• Own Knak’s marketing strategy and execution end to end
• Build and scale a marketing organization for Knak’s next stage of growth
• Lead pipeline creation and demand generation with accountability for pipeline and revenue
• Develop and experiment with enterprise demand generation across digital, field and events, partners, and other channels
• Shape company-level go-to-market strategy with Sales, Product, Customer, and product marketing leadership
• Build Knak’s brand and develop creative, resourceful ways to increase awareness
• Operate effectively through ambiguity and rapid change
• Work across strategic and tactical priorities, including company strategy, positioning, executive communication, campaigns, launches, product details, and funnel performance
• Build and lead a high-performing marketing team, recruit strong talent, and raise the performance bar
• Help establish Agentic Marketing Production as an important new category for enterprise marketers

Chief Marketing Officer – CMO

• Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and grow market share
• Develop and execute commercialization plans for new and existing products
• Develop downstream marketing initiatives for targeted customer audiences, including branded digital, social, and printed campaigns
• Implement distributor and subsidiary support processes for compliant, brand-aligned positioning and messaging worldwide
• Manage the downstream marketing budget, track ROI, analyze and report KPI performance, and optimize channel spend
• Collaborate with upstream marketing and other departments on marketing programs for new products and offerings
• Design training programs and develop medical educational content and resources with internal teams and external partners
• Create sales enablement programs and tools supporting customer engagement, acquisition, conversion, and retention
• Serve as the product’s digital voice and optimize channels and demand-generation strategies
• Monitor brand performance, market research, and analysis
• Champion products and build excitement within the organization and aesthetic community
• Develop customer relationships and use field and market intelligence to refine messaging, segmentation, and strategic operating plans
• Provide strategic thought leadership and stay current on medical aesthetics trends through field engagement, research, advisory boards, congresses, and associations
• Manage a team of 3-5 people
• Report to the Chief Product Officer

Senior Director, Global Marketing, Downstream

• Drive innovation, support patients living with cancer, and deliver sustainable growth for Eli Lilly Canada
• Lead the marketing team and commercial activities across the solid tumor portfolio
• Deliver integrated customer plans, operational plans, and launch planning for new assets
• Generate innovative ways to expand reach and create exceptional customer experiences that drive brand uptake and commercial success
• Align strategic and tactical brand direction with corporate and oncology portfolio strategy
• Execute customer plans and establish a strong cross-functional collaboration model
• Gain deep customer insights across patients and healthcare professionals involved in cancer care
• Develop integrated brand plans based on the Canadian oncology landscape, competitive dynamics, and patient pathways
• Lead customer and operational planning for pre-NOC and post-NOC activities across concurrent launches
• Collaborate with Market Access and Pricing & Reimbursement teams on commercial strategy and HTA submissions
• Partner with Global and Affiliate teams to align strategy and maximize learnings
• Develop innovative tactics to partner with healthcare professionals
• Manage commercial brand budgets and P&L for assigned assets
• Lead commercial thought leader engagement across relevant tumor types in Canada
• Provide insights and brand assumptions for sales forecasting
• Build partnerships with patient advocacy groups alongside Medical Affairs and Government Affairs
• Drive innovative thinking across cross-functional teams
• Ensure commercial activities comply with the current compliance environment
• Build long-term plans for assigned assets
• Coach and mentor brand managers and marketing interns

Chief Marketing Officer jobs in Canada

Marketing Director

Senior Director, Marketing Strategy

Influencer Marketing Director

Chief Marketing Officer – CMO

Senior Director, Global Marketing, Downstream

Associate Director – Marketing Oncology