Creative Strategist

• Serve as a trusted external advertising expert, educator and industry advocate
• Act as an internal strategic subject-matter expert and connective layer across the organisation
• Advise on advertising, marketing strategy, creative development, campaign planning and advertising programmes
• Stay ahead of trends in advertising effectiveness, AI-generated creative, synthetic respondents, digital and social testing, predictive models and connected learning systems
• Work with Sales, Customer, Product, Product Marketing, Marketing and Research Science teams on strategic narratives and customer engagements
• Develop messaging, frameworks, demos, points of view, enablement, competitive guidance and customer-facing materials
• Support enterprise opportunities as a strategic expert and advisor
• Clarify Zappi’s advertising solutions across the creative development lifecycle
• Own competitive intelligence for advertising research and creative effectiveness
• Develop external thought leadership and speak at conferences, webinars, customer events and industry forums
• Engage with analysts, strategic customers and industry communities
• Translate customer realities, workflow needs, agency dynamics and competitive gaps into product and go-to-market recommendations
• Partner with Product, Research Science and Commercialisation teams
• Influence AI, synthetic, predictive, diagnostic and connected-learning product capabilities
• Help align product and commercial strategy with marketers, brand teams, agencies and creative-development realities

Explore Senior Director, Industry Strategy – Creative Effectiveness at Zappi. Review requirements and application details.

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