Creative Strategist

• Develop high-performance concepts for Meta Ads (Facebook and Instagram)
• Write briefs and scripts for UGC, motion design, and static assets for the design team and external content creators
• Develop compelling hooks and storytelling concepts
• Analyze hook rate, hold rate, CTR, and ROAS
• Derive insights from performance data and develop new winning creatives
• Conduct ongoing market and competitor analysis
• Identify and adapt trends on Meta and TikTok
• Collaborate with the team to align creative development with media buying

Creative Strategist, Social Advertising

• Own creative strategy, quality standards, structured testing, and long-term content development for Pflegia, Praxia, and Docia
• Translate performance marketing data into actionable creative recommendations
• Develop and manage a structured testing framework, from hypotheses through to learnings
• Define angles, hooks, formats, and audience-specific messaging
• Document learnings and scale and adapt successful concepts across multiple brands
• Identify new creative opportunities based on performance data, audience insights, and market developments
• Conduct final reviews and approvals of creatives for visual quality, content, messaging, wording, and audience relevance
• Provide early feedback on concepts, scripts, copy, and drafts
• Ensure creative standards and provide the team with clear creative direction
• Own the content pipeline and creative roadmap
• Set priorities based on business goals, performance, and team capacity
• Coordinate workloads across brands and improve project organization, for example in Asana
• Ensure clear responsibilities, realistic deadlines, and a reliable creative process
• Bring structure to ideation, testing, evaluation, and iteration
• Further develop the creative positioning of Pflegia and Praxia, and sharpen Docia’s creative direction and brand identity
• Develop and promote formats, testimonials, creator content, and community insights
• Develop long-term creative concepts

Freelance Creative Lead – Creative Strategist

• Plan, launch, and independently optimize paid social campaigns on Meta, TikTok, and other platforms
• Develop high-converting creative concepts
• Write hooks and ad scripts
• Collaborate with the design team on new asset tests
• Monitor performance KPIs
• Allocate budgets based on data and systematically scale profitable angles
• Conduct structured A/B tests for assets, targeting, and landing pages
• Derive insights for further iterations
• Monitor new platform features, ad formats, and UGC trends
• Manage your own client projects and collaborate with the team and trainee buddy

Junior Performance Marketing Manager – Paid Social, Creative Strategy

• Develop creative strategies to scale D2C brands on YouTube and Demand Gen
• Develop data-driven angles, compelling hooks, and clear testing roadmaps for national and international D2C brands
• Conceptualize and own the creative strategy for in-house shoots, from the initial idea through the production narrative
• Analyze hook rate, hold rate, CTR, and ROAS for each asset
• Scale winning creatives and eliminate underperformers to drive continuous creative iteration
• Translate strategy into clear briefs, serving as the link between the Performance and Creative teams
• Lead client calls, communicate learnings clearly, and advise international D2C brands
• Use AI-powered creative analysis, angle research, and custom AI agents

Creative Strategist, Google Ads

• Analyze products, target audiences, reviews, competitors, and performance data
• Develop angles and concepts for each brand, funnel stage, and platform
• Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
• Select suitable creators from the existing pool and source additional creators as needed
• Brief creators, answer questions, review raw footage, and provide feedback
• Coordinate reshoots when the content does not meet requirements
• Review submitted content for brand fit, messaging, compliance, and editing quality
• Manage creative client communications, present concepts, gather feedback, and coordinate approvals
• Use performance results and client objectives to define the next creative wave
• Analyze the performance of hooks, creators, and formats, and incorporate learnings into new concepts

Creative Strategist, UGC & Performance Ads

• Analyze the product, target audience, reviews, competition, and performance data
• Develop angles and concepts for products, target audiences, funnel stages, and platforms
• Write concepts, hooks, and scripts for UGC ads, street interviews, and advertorials
• Select suitable creators from the creator pool and source additional creators when needed
• Brief creators, answer questions, provide feedback on raw footage, and coordinate reshoots
• Review incoming content for brand fit, messaging, compliance, and editing quality
• Act as the creative point of contact for brands
• Present concepts, gather and contextualize client feedback, and manage approvals and coordination cycles
• Derive the next creative wave from results and client objectives
• Analyze the performance of hooks, creators, and formats, and apply learnings to new concepts