Manager

• Build and own paid media strategy for Meta and Google aligned with business goals, product launches, seasonal promotions and key sales dates
• Define target audiences, campaign structures, budgets and KPIs including ROAS, CPA, CTR and conversion rate
• Plan monthly and quarterly ad calendars around launches, holidays and sports seasons
• Research competitors and industry trends
• Set up, launch and schedule Meta Ads Manager and Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube
• Build custom, lookalike, retargeting and keyword-targeting audiences
• Collaborate with design and marketing teams on ad creative, copy and landing pages
• Configure and verify Meta Pixel, Conversions API, Google Tag Manager, GA4 and conversion events
• Maintain organized ad accounts with naming conventions and budget controls
• Monitor campaigns daily and adjust bids, budgets, targeting and placements
• Run ongoing A/B tests on creative, copy, audiences and landing pages
• Identify underperforming ads, pause them and reallocate budget
• Manage spend pacing to avoid overspending or underspending
• Recommend creative updates based on performance data and ad fatigue
• Produce weekly performance reports and monthly summaries covering spend, revenue, ROAS, CPA, conversions and insights
• Present results and next steps to leadership in plain language
• Build and maintain dashboards in GA4, Looker Studio or similar
• Track results against goals and forecast future spend and returns

Explore Digital Ad Manager at MultiplyMii. Review requirements and application details.

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