Marketing

• Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors
• Own integrated marketing plans supporting Pantone’s core portfolio and driving awareness, adoption, and growth of new offerings
• Develop customer segmentation, positioning, messaging, and campaigns for B2B and B2C audiences
• Bring Pantone Color Institute trend insights, publications, educational content, and consulting services to market
• Translate customer needs, market trends, cultural shifts, competitive activity, and industry workflows into marketing strategies and growth opportunities
• Collaborate with Creative, Sales, e-commerce, Product, and regional teams on integrated campaigns, customer communications, sales enablement, and market-specific programs
• Identify opportunities to deepen engagement with priority customer segments, industry communities, and partners
• Work with the Global Director of Marketing on strategic partnerships and major brand initiatives
• Represent Pantone at industry events, customer meetings, trade shows, and activations
• Establish and monitor marketing and portfolio KPIs and use insights to improve effectiveness and business impact

Marketing Manager – Fashion, Home, and Interiors

• Own the experiential and field marketing strategy across priority segments
• Build the experiential playbook for corporate buyers
• Plan and execute flagship conference presence, industry events, and sponsorships from strategy through on-site execution and post-event analysis
• Manage invitations, seating, follow-up timing, and other experience details
• Design and run account-based experiential programs, executive dinners, roundtables, and hosted briefings
• Partner with sales to identify target accounts and align invite lists and messaging
• Build relationships with industry associations and event organizers
• Customize event messaging and materials with product marketing
• Track and report field/event pipeline contribution, tying spend and attendance to pipeline and revenue
• Identify how AI tools can improve event targeting, outreach, and content production
• Manage event budgets, vendor and venue relationships, logistics, and speaker/sponsorship negotiations end to end

Field Marketing Manager

• Lead delivery of regional marketing activity across the North American market
• Execute campaigns, events and webinars supporting sales priorities
• Contribute to demand generation and pipeline growth
• Work closely with Sales and central marketing teams
• Translate commercial priorities into practical, high-quality marketing activity
• Own the process from shaping campaign ideas through execution, follow-up and review
• Help strengthen how marketing supports the business in a strategically important region

Regional Marketing Manager

• Learn about relationship marketing and product-led growth motions
• Gain experience working on campaigns targeting SaaS personas
• Support marketing research, data gathering, and data enrichment tasks
• Practice writing copy that converts
• Assist with operational aspects of field events
• Gain experience with Salesforce and other marketing/CRM tools
• Assist with social media engagement initiatives
• Assist with data analysis
• Join LogRocket’s fast-moving Marketing team
• Help expand LogRocket’s reach and marketing team

Relationship Marketing Intern

• Maintain clean, actionable data across diagnostics marketing and sales systems in partnership with RevOps
• Implement tagging structures and workflows
• Manage the marketing attribution model across touchpoints
• Execute CRM activities including email campaigns, workflows, lead tracking, and list management
• Maintain and update Diagnostic-specific website pages using Framer CMS
• Build and manage an editorial calendar and grow LinkedIn presence
• Track awareness days, research milestones, and cultural moments for timely content
• Manage digital campaigns, including copy generation, design, UTM tracking, vendor management, and ROI analysis
• Collaborate with designers on visuals, animations, and data storytelling
• Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs
• Coordinate cross-functional projects, manage Asana boards, and facilitate internal marketing communications
• Build and manage ideal customer profiles with targeted messaging and value propositions
• Own the conference calendar from opportunity identification through post-event ROI analysis
• Coordinate event logistics, materials, vendors, budgets, outreach, and follow-up campaigns
• Manage scientific content submission deadlines and event-related social amplification
• Identify award opportunities and manage submissions
• Scout podcast and speaking opportunities for subject matter experts

Marketing Manager, Diagnostics

• Develop and execute a comprehensive US field marketing plan aligned with sales priorities and pipeline goals
• Plan and manage end-to-end regional events, including trade shows, executive roundtables, VIP dinners, webinars, digital events, and roadshows
• Own the US field marketing budget with a focus on high-ROI allocation
• Partner with Sales Directors and Enterprise AEs to identify target accounts and build bespoke ABM playbooks
• Translate global initiatives into localized, actionable campaigns
• Enable the sales team on upcoming campaigns, event follow-ups, and collateral
• Adapt global campaigns, landing pages, and content for US buyers
• Collaborate with product marketing and content teams on relevant messaging
• Leverage regional customer stories to build advocacy and peer-to-peer networking programs
• Track and report regional activity performance, including marketing-sourced pipeline, influenced pipeline, cost-per-lead, and conversion velocity
• Serve as the strategic bridge between Global Marketing, European HQ, and the US Sales organization

• Own the HCP marketing strategy and contribute to the annual global brand plan for Rezdiffra
• Translate market research, prescriber analytics, and customer feedback into brand positioning and messaging for HCP audiences
• Anticipate competitive threats and adjust HCP strategy
• Lead development of promotional tools and evolve promotional claims using FDA CFL guidance
• Oversee non-personal promotion across peer-to-peer, paid media, and programmatic/digital channels
• Ensure materials are scientifically accurate, on-label, and approved through the Promotional Review Committee
• Develop and manage KOL engagement strategy, advisory boards, and promotional speaker bureau
• Plan and execute major medical congresses and conferences
• Serve as primary marketing partner to Sales Leadership and equip field teams with compliant tools and messaging
• Partner with Commercial Training and Development on implementation of tools and messaging
• Lead AI-driven, dynamic engagement models and personalized customer approaches across channels
• Build and monitor performance dashboards and optimize marketing mix effectiveness
• Collaborate with Patient Marketing to ensure a unified HCP-to-patient journey
• Partner with cross-functional commercial, medical, market access, patient services, regulatory, and legal teams
• Hire, coach, and develop the HCP marketing team
• Track, forecast, and reconcile the HCP marketing budget
• Manage external creative, media, and medical communications agencies
• Prepare reports for commercial and executive leadership on progress, challenges, and recommendations

Executive Director, HCP Marketing

• Develop and pitch seasonal marketing plans and lead execution for Inspire / City Specialty accounts
• Partner with Sales, Merchandising, and Integrated Marketplace to align marketing priorities
• Coordinate account marketing calendars, budgets, GTM needs, and storytelling assets
• Lead account-level execution of launch plans, brand moments, and account-specific activations
• Analyze marketing initiative results and identify optimization opportunities
• Manage inbound/outbound marketing asset needs and timelines
• Ensure brand consistency and account-right execution across marketing touchpoints
• Build strong relationships with internal partners and key external accounts
• Report to the Sr. Manager, Integrated Retail Marketing

Senior Professional, Account Marketing, CS – Inspire

• Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas
• Serve as the Americas region's voice within the global organization, providing market insights and identifying regional opportunities
• Develop account-based campaigns and experiences, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs
• Partner with Sales and BDR teams to identify priority accounts and align marketing programs with outbound sales motions
• Localize campaigns, messaging, and content for North American and Latin American markets
• Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement
• Use Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement
• Provide input on Americas-specific technology, data, and process requirements
• Monitor account engagement, meetings, pipeline progression, and campaign performance
• Use data, sales feedback, and regional insights to optimize programs and improve business impact
• Collaborate with regional Sales, BDR, Customer Success, Marketing, Product Marketing, Digital, and Content teams

Marketing jobs in Massachusetts

Marketing Manager – Fashion, Home, and Interiors

Field Marketing Manager

Regional Marketing Manager

Relationship Marketing Intern

Marketing Manager, Diagnostics

Field Marketing Manager

Executive Director, HCP Marketing

Senior Professional, Account Marketing, CS – Inspire

Account Based Marketing Manager – Americas