Marketing

• Execute lead-nurture campaigns and optimize digital experiences for auto and home insurance products
• Manage end-to-end multi-channel campaigns across email, SMS, direct mail, and other customer touchpoints
• Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch
• Optimize customer journeys through personalization, messaging, timing, and channel coordination
• Develop B2C acquisition content and B2B sales-enablement materials from concept through production
• Collaborate with Marketing, Analytics, Operations, Product, Sales, Legal, external agencies, vendors, and channel partners
• Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance
• Monitor engagement, lead progression, quote completion, conversion, and marketing ROI
• Translate campaign data and customer insights into actionable recommendations
• Develop test-and-learn plans to improve messaging, response rates, and customer experiences
• Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders

Marketing Consultant II

• Lead the development and execution of the marketing strategy for Mexico, Central America and the Caribbean
• Develop annual marketing plans and translate regional and global strategies into locally relevant programs and campaigns
• Identify market trends, customer needs, competitive activity, and growth opportunities
• Manage the local marketing budget and align investments with business objectives and measurable outcomes
• Partner with Sales leadership on market priorities, pipeline needs, key accounts, and growth opportunities
• Develop integrated demand-generation and account-based marketing campaigns
• Track campaign performance, lead generation, conversion, pipeline contribution, engagement, and ROI
• Communicate marketing plans, results, insights, reports, and recommendations to Sales and regional leadership
• Collaborate with Channel Sales and strategic partners on joint marketing initiatives and partner engagement
• Support partner events, campaigns, communications, and co-marketing activities
• Strengthen brand awareness and positioning across the market
• Adapt global and regional content for local audiences
• Collaborate with internal teams and external agencies on digital marketing, content, PR, social media, customer communications, and brand initiatives
• Develop and execute calendars for industry events, customer events, partner activities, trade shows, and executive engagements
• Evaluate sponsorship and event opportunities and improve event strategy
• Manage relationships with agencies, vendors, and external partners

Gerente de Mercadotecnia

• Desarrollar y ejecutar los planes de marca y negocio, alineados con los objetivos de corto y largo plazo
• Gestionar integralmente el portafolio, considerando Marketing, Comercial, Supply Chain y los principales stakeholders
• Impulsar estrategias de innovación y renovación, asegurando lanzamientos exitosos
• Analizar indicadores de ventas, distribución, precio, mercado y comportamiento del consumidor para generar planes de acción
• Liderar estrategias de comunicación omnicanal y posicionamiento dirigidas a consumidores y profesionales de la salud
• Gestionar el presupuesto, P&L, PFME y ROI, asegurando el cumplimiento de los objetivos financieros
• Coordinar equipos multidisciplinarios, agencias y socios externos para garantizar una ejecución efectiva

Jefe de Marketing de Suplementos – Adultos

• Lead implementation of Customer Marketing initiatives for the Tork brand
• Ensure initiatives align with business growth and commercial objectives
• Develop and implement growth programs for distributors and their sales teams
• Support portfolio execution strategies, including product launches, product enhancement, and portfolio rationalization
• Coordinate sales training programs, product launches, sales tools, and supporting materials
• Ensure implementation of product launches, commercial programs, and brand activations
• Plan and execute events, trade shows, exhibitions, brand activations, and demand-generation activities
• Manage marketing and activation projects from planning through execution, including timelines, budgets, and quality standards
• Coordinate vendors and agencies for commercial and marketing initiatives
• Manage and monitor project, event, and activation budgets
• Collaborate with Sales, Regional Marketing, Product Management, Finance, Supply Chain, Manufacturing, agencies, and distributors
• Build relationships with distributors and key stakeholders
• Track performance metrics and evaluate commercial impact
• Analyze commercial and marketing KPIs and generate growth recommendations
• Prepare executive presentations, reports, and recommendations

Customer Marketing Activation Manager

• Análisis de inventarios a nivel punto de venta y centro de distribución
• Generación de reportes de ventas e inventarios (huecos)
• Generación de reportes y actividades de SOM (Multicategoria)
• Interactuar con áreas internas para el cumplimiento de sus compromisos con los clientes
• Contribuir al negocio global de múltiples categorías de BAT, cuya misión es disminuir el impacto en la salud de la industria

Trade Marketing Intern

• Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud
• Build, test, QA, and maintain email and SMS automated flows, campaign setups, sign-up forms, and audience segments
• Build and maintain multi-step automated workflows in Make.com or similar integration tools connecting platforms, webhooks, and APIs
• Perform hands-on updates directly in Shopify themes using Liquid, HTML, CSS, and the native theme editor
• Lead tech stack consolidation efforts, including SMS migration into Klaviyo, loyalty tool consolidation, and app rebuilds on a new theme
• Maintain data integrity and reporting connections across Shopify, Klaviyo, Triple Whale, and BigQuery
• Leverage AI tools such as Claude or ChatGPT to automate manual processes like brand protection monitoring and list hygiene
• Ensure strict email and SMS legal compliance across platforms, including CAN-SPAM and TCPA
• Document all system architectures in Asana
• Work closely with the Director of Marketing while balancing daily operational tasks with process automation and tech stack optimization
• Support real-time stack troubleshooting during US Eastern Time business hours

Marketing Technology – Automation Manager

• Liderar el desarrollo y la ejecución de las estrategias de marca y los planes de negocio del portafolio de Cereales Infantiles.
• Monitorear el desempeño y la salud del portafolio desde un enfoque de negocio.
• Analizar el impacto financiero de costos, precios e inversiones en TTS y PFME.
• Dar seguimiento a riesgos de disponibilidad, waste y devolución, colaborando con el equipo Comercial para mitigarlos.
• Liderar proyectos de innovación del portafolio con equipos multifuncionales.
• Analizar datos de marcas, categorías, competidores, consumidores y compradores para recomendar planes de acción.
• Colaborar en proyectos de promoción, innovación y renovación de marca.
• Liderar equipos internos y externos para entregar proyectos y campañas de comunicación.
• Desarrollar campañas digitales, estrategias de creadores de contenido y comunicación en el punto de venta.
• Gestionar presupuestos de PFME, optimizar la inversión de marca y asegurar el ROI.
• Definir y ejecutar estrategias con el equipo de Visita Médica para impulsar la recomendación y validación de las marcas por profesionales de la salud.
• Liderar iniciativas de educación médica continua, congresos y sampling.
• Colaborar con el Gerente de Marca para incrementar la penetración en hogares objetivo.
• Liderar iniciativas y proyectos del ecosistema integral de alimentación infantil, incluyendo FamilyNes, I2L, Content Hub y eContent Sender.

Jefe de Marketing – Cereales Infantiles

• Monitor and respond across social and community surfaces
• Escalate clinical or complaint-related matters to the appropriate owner
• Manage the social media calendar, scheduling, publishing, and basic performance reporting
• Resize, version, and assemble ad variants from approved templates and brand assets
• Coordinate UGC, motion design, and SEO partners from briefing through delivery
• Track deliverables, consolidate feedback, and hold deadlines
• Maintain asset library hygiene
• Conduct competitive monitoring
• Convert meeting notes into action items
• Reduce production work from senior marketers so they can focus on strategy

Marketing Coordinator – LATAM, APAC

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture
• Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion, and pipeline contribution

Senior Marketing Specialist, Edtech

• Own paid acquisition across LinkedIn, Google, and relevant niche channels
• Build and iterate on audience targeting, creative, and bidding strategy
• Define and hit a monthly pipeline contribution target
• Manage budget allocation across channels based on CAC and payback period data
• Build a consistent organic content operation covering blog, LinkedIn, newsletter, and thought leadership
• Develop and execute SEO strategy targeting deliverability, cold email, and outbound infrastructure keywords
• Write or directly manage 80%+ of content output in the first 12 months
• Own the Mission Inbox website end-to-end, including messaging, structure, and conversion performance
• Run CRO experiments across landing pages, CTAs, pricing page, and sign-up flow
• Implement and maintain tracking, attribution, and analytics infrastructure
• Design and execute in-product marketing and activation flows for self-serve users
• Build onboarding email sequences that drive feature adoption and time-to-value
• Define PQL criteria and build the handoff motion to sales
• Launch and run a recurring webinar program targeting B2B sales leaders, RevOps, and agency operators
• Identify and manage presence at relevant industry events
• Build event follow-up nurture workflows that convert attendance to pipeline
• Design and execute multi-touch nurture programs for MQLs, trial users, and churned accounts
• Build behavioral email workflows triggered by product activity and sales signals
• Own HubSpot (or equivalent), including setup, segmentation, automation, and reporting
• Deep-dive into the product, ICP, and existing customers during the first 10 days
• Audit the website, CRM, current content, and existing paid spend
• Deliver a written State of Marketing assessment and prioritized plan with proposed KPI targets
• Launch core infrastructure, including Attio setup, website messaging alignment, attribution tracking, and first paid test campaigns during days 11–30
• Ship content, launch new ads, and set up the marketing content production engine
• Have the first webinar live, first nurture sequence running, paid campaigns optimized with real data, and first pipeline attribution report presented to the CEO by days 31–60

Marketing jobs in Mexico