Marketing

• Develop and execute marketing plans, campaigns, and tactical initiatives for assigned products, portfolios, or markets
• Generate customer, market, and stakeholder insights to support commercial decision-making, growth opportunities, and market trend analysis
• Partner with Sales and cross-functional teams to enhance customer engagement, sales enablement, CRM adoption, segmentation, and engagement planning
• Lead digital and omnichannel marketing initiatives, including email campaigns, web content, social media activities, digital assets, and campaign performance optimization
• Support pricing analyses, business cases, channel programs, distributor collaboration, and marketing project execution
• Ensure compliance with company policies and governance requirements
• Travel up to 40% domestically and internationally based on business needs

Cluster Marketing Specialist

• Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services
• Build targeted B2B campaigns for major brands, manufacturers, retailers, and indie brands
• Partner with Business Line leaders, lab operations, sales, and global marketing
• Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships
• Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
• Develop B2B messaging translating technical testing capabilities into clear value propositions
• Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing
• Manage and optimize websites, landing pages, social media, and email platforms
• Maintain editorial calendars and consistent marketing activity
• Execute B2B lead-generation and brand-visibility campaigns
• Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
• Support product launches, claims testing promotions, seasonal campaigns, and industry events
• Track campaign performance, lead generation, recruitment metrics, and digital engagement; refine strategy to improve ROI

Marketing Manager

• Develop and execute integrated marketing strategies driving awareness, demand, and commercial growth for SGS testing services
• Build targeted B2B campaigns for brands, manufacturers, retailers, and indie brands
• Lead B2C recruitment marketing strategies for consumer testing panelists across three North American locations
• Partner with Business Line leaders, lab operations, sales, and global marketing
• Create multichannel marketing plans using digital, social, events, email, paid media, and industry partnerships
• Write, edit, and produce marketing content including capability sheets, case studies, landing pages, social content, email campaigns, recruitment ads, and promotional materials
• Develop B2B messaging translating technical testing capabilities into value propositions
• Create B2C content attracting consumer panelists and communicating the value, safety, and experience of product testing
• Manage and optimize websites, landing pages, social media, and email platforms
• Maintain editorial calendars and consistent marketing activity
• Execute B2B lead-generation and brand-visibility campaigns
• Develop B2C recruitment campaigns using paid social, local outreach, community partnerships, and targeted digital advertising
• Support product launches, claims testing promotions, seasonal campaigns, and industry events
• Develop sales enablement tools, presentations, and messaging frameworks for beauty and personal care clients
• Coordinate SGS presence at trade shows, conferences, and beauty industry events
• Track campaign performance, lead generation, recruitment metrics, and digital engagement to improve ROI

• Build a dedicated lifecycle and retention marketing function
• Own the customer journey from sign-up through activation, conversion, and long-term retention
• Own the lifecycle marketing roadmap and campaign calendar end to end, including strategy, briefing, execution, measurement, and iteration
• Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back
• Analyze customer segments, usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success
• Test and optimize messaging, timing, channels, and segmentation logic using performance data
• Report on activation, conversion, retention, churn, and LTV performance and turn results into a prioritized roadmap
• Use AI tools for segment and cohort analysis, personalization, campaign and copy variants, and journey mapping
• Work directly with the Principal Product Marketing Manager on positioning and product strategy

Lifecycle Marketing Specialist

• Współtworzenie projektów wspierających rozwój marek produktowych
• Analiza danych, trendów rynkowych i działań konkurencji w celu identyfikowania nowych możliwości biznesowych
• Udział w tworzeniu i adaptacji materiałów komunikacyjnych
• Współpraca z agencjami kreatywnymi oraz lokalnymi i międzynarodowymi zespołami
• Przygotowywanie rekomendacji wspierających podejmowanie decyzji biznesowych
• Udział w inicjatywach biznesowych i realizacja samodzielnego projektu

Staż w Marketingu – Zespół Category Management

• Zarządzanie marketingiem B2B oraz zespołem 4–5 osób
• Projektowanie i optymalizacja contentu oraz lejka marketingowego TOFU/MOFU/BOFU
• Zarządzanie lead nurturing i lead scoringiem
• Definiowanie i utrzymywanie SLA między marketingiem a sprzedażą
• Nadzór nad marketing automation, email marketingiem i integracją z CRM
• Analiza i poprawa jakości leadów wspólnie ze sprzedażą
• Optymalizacja kosztu leada i kosztu pozyskania klienta według kanałów
• Raportowanie wyników marketingu do zarządu, w tym pipeline, przychody i ROI per kanał
• Analiza atrybucji przychodu do kanałów i kampanii
• Prowadzenie A/B testów kampanii, treści i landing page’ów
• Prowadzenie dashboardu marketingowo-sprzedażowego
• Współtworzenie i utrzymywanie messagingu produktowego B2B
• Zarządzanie materiałami wspierającymi sprzedaż, w tym prezentacjami, one-pagerami, case studies, battlecards, narzędziami ROI i business case
• Współtworzenie architektury oferty, pakietowania, bundli, logiki ekspansji i go-to-market
• Zbieranie i syntetyzowanie insightów o potrzebach klientów B2B
• Współpraca z Sales, Marketing, CS B2B, Product/R&D oraz zarządem
• Budowanie świadomości marki i spójności komunikacji B2B
• Opracowywanie strategii marketingowej i produktowej B2B
• Planowanie budżetu, alokacja środków między kanały oraz monitorowanie KPI
• Coaching i rozwój zespołu marketingowego oraz kształtowanie jego struktury
• Odpowiedzialność za marketing-sourced/influenced pipeline i revenue, ROI, konwersję MQL → SQL → Won/Lost, renewal, LTV, retencję i koszt pozyskania leada

Head of B2B Marketing

• Own Meta campaigns end to end: build, launch, scale, and land them on target and on time
• Optimise toward cost per lead, cost per acquisition, and ROAS against real revenue
• Run testing across audiences, angles, and formats; decide when to stop or scale campaigns
• Manage pacing and budget across short, high-tempo windows
• Turn performance signals into creative direction for the design team

Media Buyer

• Own the entire marketing organization serving four business units and the sales team
• Drive digital marketing performance across search, display, social, video, community, and other channels
• Optimize the $50M+ marketing budget to improve CAC/LTV ROI across products
• Build multichannel campaigns and supporting assets aligned with ideal customer profiles
• Partner with product marketing managers to sharpen and execute product positioning
• Build and scale a B2B demand-generation engine covering lead generation, scoring, and routing
• Raise content strategy and execution standards across all surfaces and channels, including web
• Build the martech stack with the VP of Engineering and make build-versus-buy decisions
• Build data instrumentation, reporting, and dashboards with the data team
• Act as a trusted partner to general managers on go-to-market strategy, positioning, competitive differentiation, and ICP definition
• Steer marketing for the age of GAO and develop required marketing analytics

SVP, Marketing

• Advise clients on digital marketing and MarTech selection, implementation, and evaluation
• Assist in creating and rolling out digital marketing strategies
• Contribute proactively to marketing technology projects
• Support clients with marketing spend and marketing media mix optimization
• Guide implementation of marketing enhancement measures
• Collaborate with departments across the global EY network to facilitate project progress
• Support team members’ professional growth
• Drive learning and adoption of Marketing Mix insights across contributing functions
• Evaluate risks, participate in critical negotiations, and execute marketing initiatives
• Identify growth opportunities and integrate them post-implementation
• Liaise with internal teams and maintain relationships with clients, industry professionals, and stakeholders
• Deliver project objectives within timelines and budgets

Marketing Mix Transformation Manager

• Conceptualise and design KPI-measured creatives across paid social, display, search, OOH and partner channels.
• Translate marketing objectives into effective visual solutions tailored to fintech audiences.
• Create and maintain scalable templates for campaign rollouts, presentations, and marketing collateral.
• Support the organisation and optimisation of design workflows to improve efficiency and consistency.
• Collaborate with cross-functional teams to align on messaging, brand guidelines, and performance goals.
• Adapt and localise creative assets for different markets and audiences where required.
• Maintain and extend scalable templates and design system components.
• Localise and adapt creative for multiple markets while preserving brand integrity.
• Operate fluently within financial promotions standards, treating claims libraries and risk warnings as defined inputs.

Marketing jobs in Poland

Cluster Marketing Specialist

Marketing Manager

Marketing Manager

Lifecycle Marketing Specialist

Staż w Marketingu – Zespół Category Management

Head of B2B Marketing

Media Buyer

SVP, Marketing

Marketing Mix Transformation Manager

Marketing Designer