Marketing

• Own the planning and execution of regional field marketing activity, including third-party sponsorships, conferences, executive events, roundtables and customer experiences
• Deliver events end-to-end, including venue sourcing, vendor management, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up
• Execute programs using established event playbooks and booth toolkits, adapting activity for individual markets while maintaining brand and execution standards
• Partner with Sales and Growth teams to activate priority strategic accounts through ABM programs such as executive dinners, roundtables and targeted on-site experiences
• Support country launches end-to-end alongside the Country GM and Growth Marketer, coordinating launch events, local activations, partners, venues and supporting marketing activity
• Manage local agencies, venues, suppliers and event partners, ensuring high-quality delivery within defined country marketing budgets
• Track program performance, pipeline contribution, engagement and event ROI, consolidating key learnings to improve future activity
• Build strong knowledge of Middle Eastern markets and identify locally relevant opportunities to strengthen brand presence and customer engagement
• Travel across the region as required to support events, launches and strategic account activations

Regional Field Marketer

• Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets
• Plan and execute multi-channel marketing campaigns across digital, social media, email, paid media, and events
• Define and execute the digital marketing plan to drive traffic, engagement, and lead conversions for the Bachelor program
• Monitor and optimize the marketing funnel from lead generation through enrollment
• Analyze campaign performance and translate insights into actionable recommendations
• Collaborate with student recruitment officers to identify their needs and manage offline and online sales assets
• Manage weekly reviews with marketing agencies and provide monthly reporting to internal stakeholders
• Develop strategies tailored to younger audiences and influencers, including parents, counselors, and schools
• Support branding and storytelling initiatives showcasing excellence and leadership in hospitality education

Marketing Specialist – Part-Time

• Take full ownership of paid client acquisition and run a marketing turnaround
• Direct paid media strategy, account structure, testing methodology, and external media-buying partner
• Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
• Own growth economics forecasts covering revenue, calls, cost per qualified call, spend, and creative volume
• Direct creative and messaging, including hooks, angles, ads, avatar architecture, VSL copy, creative volume, and final quality control
• Mine sales calls and best-customer language to develop and iterate ads based on closed calls
• Own compliance review, account safety, platform-policy monitoring, multi-account testing, and restriction playbooks
• Own conversion-event architecture, event routing, pixel conditioning, attribution, and a canonical weekly funnel scoreboard
• Lead funnel and CRO testing from ads and opt-in through VSL, application, booking, confirmation pages, and sale
• Own email performance, sequences, broadcasts, and the learning loop between email and paid marketing
• Lead the existing marketing team, raise standards, make hiring and firing decisions, recruit A-players, and manage processes and production throughput
• Analyze competitor ads and VSLs and identify how to compete more effectively
• Operate AI-first using Claude and Claude Code daily for analysis, research, SOPs, and compliance pre-checks
• Report to the CEO, work closely with the founder, and assume end-to-end ownership within the first months
• Target restoring historical ROAS and revenue growth within six months, with a path to CMO and profit-share tied to business growth within 18 months

Head of Paid Marketing

• Lead the team in creating and implementing impactful offline and online retail marketing strategies aligned with business goals
• Lead Middle East and Africa growth plans across all channels, expanding brand category presence and driving performance
• Own brand, marketing, media planning, and customer experience metrics across the markets
• Develop regional marketing strategies and plans and provide strategic recommendations to senior global, regional, and SLT stakeholders
• Lead 360-degree offline and online marketing and media plans to maximise the customer purchase funnel and meet commercial objectives
• Identify levers for the customer journey and online takeover, including ATL media, media and influencer partnerships, digital activations, retailer activation, pop-ups, online services, and virtual events
• Leverage the full marketing mix to support new product development and grow core franchises
• Drive innovative and disruptive brand activity to increase awareness, share of voice, retailer ranking, and omnichannel customer experience
• Identify local partnership opportunities to drive brand awareness and customer acquisition
• Shape and deliver new and market launches with PR, VM, and Commercial teams, on time, on target, and within budget
• Establish and improve processes across the Middle East and Africa team to ensure world-class delivery
• Drive planning, approval, and follow-up of key projects with internal and external stakeholders
• Maintain the marketing calendar and communicate regional nuances and opportunities to Global Marketing
• Co-own budget management, including budget planning and phasing with the Head of Marketing
• Lead, coach, and empower the Marketing team

Senior Marketing Manager – Middle East & Africa

• Own and execute the UAE field marketing programme for the Direct Sales business
• Plan and deliver integrated B2B and account-based marketing campaigns across priority industries and target accounts
• Manage campaigns from initial brief through execution, optimisation, and reporting
• Own the events and activation programme, including hosted events, roundtables, networking opportunities, industry events, and other market activations
• Partner with Business Development on account targeting, campaign activation, sales enablement, event follow-up, and pipeline progression
• Identify and activate opportunities across industry bodies, business communities, free zones, and strategic platforms
• Collaborate with central Marketing teams across brand, content, digital, and communications
• Manage agencies, vendors, budgets, timelines, and external partners
• Measure marketing performance and pipeline contribution
• Build a scalable field marketing playbook for the UAE and wider MEA region

B2B Marketing Manager

• Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets
• Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities
• Lead and manage Brand Managers and Marketing Managers, ensuring smooth execution of daily marketing operations
• Develop the annual promotions and discount calendar for all countries with the Sales team
• Plan, execute, and monitor marketing campaigns and promotional activities across all countries
• Develop and implement brand promotion strategies to strengthen brand awareness, positioning, and long-term brand equity
• Prepare media and communication plans for each brand and oversee execution across all countries
• Provide innovative ideas and strategic recommendations to improve marketing efficiency and business performance
• Recruit, lead, coach, and develop the marketing team to achieve periodic objectives
• Lead new product launches across all markets through tailored go-to-market plans
• Conduct competitor analysis covering assortment, pricing, promotions, market share, availability, and positioning
• Monitor marketing budgets and allocate resources to maximize ROI
• Measure campaign performance using relevant KPIs and recommend corrective actions
• Prepare marketing performance reports, campaign evaluations, and country business reviews for executive management
• Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers
• Ensure consistent application of brand guidelines and visual identity across countries and channels

Group Marketing Manager

• Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets
• Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities
• Lead and manage Brand Managers and Marketing Managers
• Develop the annual promotions and discount calendar for all countries with the Sales team
• Plan, execute, and monitor marketing campaigns and promotional activities across all countries
• Develop and implement brand promotion strategies
• Prepare media and communication plans for each brand and oversee execution across all countries
• Provide innovative ideas and strategic recommendations to improve marketing efficiency and business performance
• Recruit, lead, coach, and develop the marketing team
• Lead new product launches across all markets through country-specific go-to-market plans
• Conduct competitor analysis covering assortment, pricing, promotions, market share, availability, and positioning
• Monitor marketing budgets and maximize return on investment
• Measure campaign performance using relevant KPIs and recommend corrective actions
• Prepare marketing performance reports, campaign evaluations, and country business reviews for executive management
• Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers
• Ensure consistent application of brand guidelines and visual identity across countries and channels