Marketing Analyst

• Serve customers through multiple channels, including telephone, WhatsApp, and in-person service
• Resolve questions, requests, and complaints promptly and empathetically
• Monitor customer satisfaction metrics and suggest improvements to the customer experience
• Support the management of the After-Sales Service Center, including service volume, key initiatives, training, and team performance monitoring
• Organize email marketing and in-app push notifications for relationship journeys and marketing campaigns
• Monitor the department’s daily results, KPIs, and performance indicators
• Develop briefs for events or initiatives and approve the scope in line with the proposed communication strategy
• Organize virtual and in-person customer relationship events
• Act as a liaison with suppliers and internal departments
• Manage customer materials and promotional gifts
• Conduct home handover inspections with customers
• Analyze requests to develop action plans and specific strategies for organizational feedback and continuous improvement
• Implement control and monitoring systems to ensure the effectiveness of strategies and identify opportunities for continuous improvement
• Coordinate with the departments involved in delivering projects to end customers
• Manage the customer experience across Reclame Aqui channels, promoting a customer-centric culture internally and connecting customers with the company’s departments

Junior Relationship Marketing Analyst

• Support coordinators and managers in decision-making by providing the team with complete, up-to-date data on the area’s key performance indicators
• Participate in the entire development launch process, from briefing intake through go-to-market development
• Serve as the central point of contact for project management
• Take a strategic role in marketing planning for products and developments, from scope definition through delivery organization
• Translate business objectives, product attributes, and regional needs into strategic direction for the teams involved
• Lead and organize the marketing deliverables plan, ensuring consistent cadence, cross-channel coherence, and stakeholder alignment
• Create briefs and maintain dialogue with internal creative teams and agencies
• Ensure consistency of the marketing strategy throughout the different stages of the product lifecycle
• Support decisions regarding campaigns, formats, materials, volumes, and priorities
• Ensure the application of branding, visual identity, and brand positioning guidelines
• Plan, track, and analyze asset volumes, timelines, and production capacity, proposing efficiency improvements
• Structure and present strategic reports and analyses on deliverables, products, and material performance
• Propose improvements to processes, workflows, and planning models within Strategic Marketing

Mid-Level Marketing Analyst – Products

• Analyze internal marketing initiatives in collaboration with HR and ESG
• Plan and execute marketing initiatives
• Plan and organize marketing content and initiatives
• Produce blog articles, social media copy, video scripts, and email marketing content
• Create scripts for email marketing campaigns
• Write copy for newspapers, internal communications, campaigns, and advertisements
• Gather technical information from the Support team to prepare catalogs, data sheets, and technical manuals
• Support market research in collaboration with Product Marketing
• Conduct market and competitor analysis
• Support the organization and monitoring of trade shows, events, and conventions in collaboration with the Sales team
• Support requests from the JOMANA Group
• Manage and update websites, particularly WordPress websites
• Edit and process images and digital and print materials
• Manage digital marketing activities and monitor campaigns and performance metrics
• Review copy and materials intended for social media, websites, and blogs
• Prepare reports and monitor completed marketing initiatives

Communications and Marketing Analyst

• Plan, organize, and execute trade shows, events, and Trade Marketing initiatives
• Ensure schedules and objectives are met
• Support operational planning by preparing checklists, timelines, and action plans
• Serve as the communication link between the teams involved, ensuring alignment on deliverables and project progress
• Oversee event setup, execution, and breakdown, ensuring compliance with the company’s quality standards
• Support negotiations and relationship management with suppliers and partners
• Manage documentation, contracts, payment workflows, and administrative processes
• Develop graphic communication materials for events, including invitations, digital cards, printed materials, booth signage, and roll-up banners
• Develop promotional materials and corporate presentations in PowerPoint
• Assist the Marketing creative team as needed

Trade Marketing Analyst

• Develop creative concepts and copy for marketing campaigns
• Create concepts, headlines, copy, and scripts for institutional campaigns
• Translate company objectives into clear, direct, and impactful messages for emails, landing pages, banners, social media, paid media, and other channels
• Ensure consistency in the language and brand voice of GOL, GOLLOG, and Smiles
• Adapt messages to the target audience and communication channel
• Collaborate with the marketing team, especially art directors, to ensure cohesion between copy and visuals
• Participate in the creation of special campaigns and major initiatives, proposing innovative approaches
• Proofread copy and final materials before publication
• Contribute to new communication formats and campaigns based on market trends
• Create persuasive and effective copy for the company’s international positioning, while respecting media space, time, and format limitations
• Quickly adapt content based on market changes, strategic direction, and performance results

Marketing Analyst II – Copywriter

• Act strategically in institutional marketing planning, from defining the scope to organizing deliverables for each project led by the team
• Translate business and brand objectives into clear strategic direction for all involved teams and partners
• Ensure strategic marketing consistency throughout the project by leading and organizing the delivery plan, maintaining cadence, ensuring cross-channel coherence, and aligning with internal teams
• Serve as the internal brand reference and guardian of branding and positioning guidelines
• Plan, monitor, and analyze persona research, brand research, and regional studies, translating data into reports and strategic action plans
• Drive the evolution of processes, workflows, and frameworks within the Branding and Content team
• Establish routines for controlling and monitoring the team’s projects and budget, as well as prepare reports for results review meetings
• Structure an ongoing brand and business monitoring routine to enable faster decisions and opportunity-driven campaigns

Senior Institutional Marketing Analyst

• Execute customer relationship, expansion, and cross-selling campaigns
• Create and configure landing pages, emails, segmentation, and automations in HubSpot
• Manage and update contacts and opportunities in the CRM, including data import and organization
• Support the organization and execution of webinars and in-person and online events, including operation in StreamYard
• Create and update sales materials, presentations, onboarding content, and communications for customers and partners
• Develop Marketing assets and materials using Canva and Figma
• Manage participant lists and post-event activities, consolidating and updating information in the CRM
• Support business teams with Marketing and customer and partner relationship initiatives

Junior Marketing Analyst – Customer Marketing

• Support the development of communication plans for the General Management team
• Develop communication diagnostics
• Support the identification of stakeholders and information of interest
• Support the development and updating of management teams’ communication matrices
• Support the development and prioritization of communication plans
• Support the monitoring and implementation of communication plans
• Identify, format, and distribute information of interest to stakeholders
• Conduct interviews and collect data
• Search for information in systems and prepare reports
• Prepare presentations to share information with stakeholders
• Monitor and summarize Petrobras news of interest to the target audience
• Monitor and summarize news of interest to external customers
• Track the promotion of courses and events and prepare calendars
• Organize and prepare newsletters, bulletins, management updates, executive summaries, and annual reports
• Keep communication channels up to date, including intranets and portals

Marketing Analyst (Mid-Level)

• Plan and execute marketing initiatives and campaigns
• Support the Social Media strategy and content calendar
• Develop briefs and oversee deliverables from agencies, vendors, and partners
• Monitor the production of online and offline materials
• Plan and support the execution of events, activations, and brand experiences
• Track project timelines, budgets, and deliverables
• Support the production of content and customer engagement initiatives
• Monitor the results and key performance indicators of marketing initiatives
• Collaborate with different departments and business units across the Group

Mid-Level Marketing Analyst

• Develop strategic and creative plans with influencers, talent agents, agencies, and the content team, ensuring alignment with brand objectives
• Direct and monitor briefs, planning, and deliverables for influencer marketing campaigns
• Identify communication and strategic partnership opportunities based on client needs
• Research and negotiate with content creators, building a mix of profiles aligned with brand objectives
• Monitor campaign execution and recommend course corrections based on performance
• Analyze data, metrics, and reports to generate insights and optimize campaign performance
• Create and track timelines, ensuring deadlines and deliverables are met
• Lead meetings with clients, suppliers, creators, and other stakeholders to present and validate content and projects
• Create and present proposals and planning materials

Marketing Analyst jobs in Brazil