Performance Marketing

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs
• Develop channel strategies based on client objectives, audience, budget, and expected outcomes
• Build campaigns including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization
• Determine channel usage and adjust the media mix based on performance and opportunities
• Manage and optimize significant paid media budgets across multiple client accounts
• Monitor monthly budget pacing and reconcile actual media spend with approved budgets
• Analyze campaign performance and reallocate spend across channels
• Produce monthly reports and bi-weekly performance discussions for larger accounts
• Track leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization
• Translate campaign data into recommendations and strategic next steps
• Collaborate with project managers, designers, video editors, and the Executive Creative Director
• Provide strategic creative input without designing assets, editing videos, or writing campaign copy
• Potentially present campaign performance, recommendations, and strategy directly to clients
• Initially serve as the agency’s primary paid media specialist and senior individual contributor

Paid Media Strategist

• Own paid social and video programs across LinkedIn, YouTube, and Meta from strategy through execution, optimization, and reporting
• Build and refine audience targeting, bid strategies, and budget allocation
• Shift spend across segments and campaigns based on performance insights
• Transform core creative assets into channel-specific variants
• Create short-form video cuts, stills, carousels, ad copy, and syndication copy
• Build, QA, launch, and manage campaigns end to end
• Independently manage ongoing campaign optimization and multiple campaigns, tests, and deliverables
• Run a structured A/B testing program and document actionable results
• Support landing page and conversion rate optimization initiatives when applicable
• Own reporting from advertising platforms through CRM and pipeline
• Deliver weekly reporting on spend and performance by segment
• Analyze campaign and testing performance and communicate findings
• Use Claude and AI-powered skills and automations to accelerate creative production, analysis, and reporting

Paid Media Specialist

• Own Meta strategy and day-to-day execution across a portfolio of DTC accounts
• Build, structure, pace budgets, test, and make scaling decisions
• Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
• Configure and QA pixel, CAPI, event quality, catalog, and feed tracking
• Run structured creative testing and brief and critique creative
• Connect creative performance to in-platform decisions
• Support Google, TikTok, and other channels affecting assigned accounts
• Advise on cross-channel budget allocation
• Lead the paid social portion of client calls and explain performance and recommendations
• Mentor junior buyers and serve as the QA gate for paid social work before launch

Senior Paid Social Strategist, Meta

• Responsável pela aquisição paga de uma empresa de coaching e educação de alto ticket voltada a proprietários de negócios de fitness e bem-estar
• Planejar, lançar e gerenciar campanhas pagas no Meta, Google, YouTube e outras plataformas relevantes
• Gerar candidaturas qualificadas e reuniões agendadas para programas de alto ticket
• Gerenciar campanhas para webinars, workshops, lead magnets, candidaturas, lançamentos e funis evergreen
• Monitorar custo por lead, custo por candidatura, custo por reunião agendada, taxa de comparecimento, taxa de fechamento, CAC e ROAS
• Criar e executar planos de testes para criativos, mensagens, públicos, ofertas e landing pages
• Garantir o tracking preciso de pixels, UTMs, etapas do CRM e atribuição
• Recomendar direcionamento criativo para anúncios, hooks e ângulos com base em dados de performance em tempo real
• Identificar pontos de atrito em landing pages e funis e recomendar ajustes no copy, layout ou estrutura da oferta
• Contribuir para sequências de e-mail e nutrição quando impactarem a conversão
• Trabalhar em parceria com a equipe de vendas para avaliar a qualidade dos leads e a evolução do pipeline
• Usar ferramentas de IA para aprimorar análises, testes, relatórios e a eficiência das campanhas

Performance Marketing Manager

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
• Manage campaign structures, targeting, bids, budgets, and creative assets
• Monitor pacing and performance daily and execute proactive optimizations
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
• Prepare recurring performance updates covering performance changes, optimizations, and next steps
• Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
• Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
• Troubleshoot ad disapprovals, account flags, and platform support cases
• Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
• Report directly to the Performance Media Marketing Manager

Digital Media Planner – Paid Media, Performance Marketing

• Manage and optimize Google Ads campaigns for service-based and home service businesses.
• Develop and implement strategies based on campaign objectives, target audiences, and available budgets.
• Monitor campaign performance and identify opportunities for optimization.
• Manage and adjust campaign budgets based on performance and business needs.
• Review campaign data and use performance insights to make informed decisions.
• Manage multiple websites and advertising campaigns simultaneously.
• Work with campaigns focused on residential and small-business services.
• Clearly communicate campaign strategies, performance, and recommendations to stakeholders.
• Stay up to date with Google Ads best practices and platform changes.
• Provide visibility into current campaigns and explain the strategy and decisions behind them.

Google Ads Specialist

• Liderar y desarrollar un equipo regional de CRM analysts, garantizando ejecución impecable y crecimiento de capabilities
• Diseñar y ejecutar la estrategia de comunicaciones multicanal (email, push, WhatsApp) con foco en performance y user engagement
• Gestionar la relación con Insider, la plataforma de CRM, y coordinar con equipos regionales de producto, BI, comercial y brand
• Transformar datos en insights accionables
• Gestionar stakeholders senior, incluyendo VP, country managers y senior managers de comercial/brand
• Presentar resultados semanalmente a VP y equipos cross-funcionales
• Iterar rápidamente mediante A/B testing continuo, fail fast, aprendizaje y escalamiento de lo que funciona

Marketing Performance Manager

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune tROAS and Maximize Conversion Value automated bidding strategies
• Allocate spend across high-intent search, Performance Max, and Demand Generation channels
• Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Partner with Creative, Copywriting, and Landing Page teams to develop high-performing campaign assets
• Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership

Paid Search Manager

• Plan, launch, manage, and optimize paid campaigns, primarily through Meta Ads Manager
• Monitor campaign performance and improve leads, conversions, CPL, CPA, and ROAS
• Create and manage organic social media content for Facebook, Instagram, and LinkedIn
• Develop content calendars, campaign concepts, and marketing copy
• Write and edit blogs, newsletters, promotional emails, and other digital content
• Collaborate with subject-matter experts to turn technical or sensitive topics into clear, engaging, and accurate content
• Track campaign and content performance and provide actionable recommendations
• Independently manage priorities and deliverables within allocated monthly hours

Performance Marketing jobs in Argentina