Performance Marketing

• Manage and further develop social media channels (Instagram, LinkedIn, and other platforms)
• Strategically expand the organization’s brand and digital visibility
• Develop and implement creative marketing and communications campaigns
• Develop content and storytelling concepts
• Collaborate with internal and external partners
• Analyze and optimize campaigns based on relevant performance metrics
• Support the mission of bringing financial literacy to young people

Communication, Brand & Campaign Manager – Full-Time

• Responsibility for international performance campaigns from strategy through execution
• Direct communication with clients
• Advising on and implementing campaign optimizations in relevant tools
• Planning, managing, and optimizing Search, Shopping, Display, Video, and App campaigns
• Monitoring and managing KPIs, budgets, and performance
• Developing A/B/N and multivariate testing setups
• Evaluating test results and deriving actionable optimizations
• Preparing results for clients, including reporting and developing a clear narrative
• Close collaboration with the Team Lead and interdisciplinary specialists

SEA Performance Marketing Manager, Paid Search

• Own Sherpany’s paid media strategy across Google Search, LinkedIn, Display and retargeting
• Plan, build and optimize paid media campaigns
• Manage Google Search end-to-end, including keyword and bidding strategy, ad copy, landing page alignment, budget allocation and optimization
• Lead LinkedIn advertising across Sponsored Content, Lead Gen Forms and other formats
• Develop audience strategies and test messaging, creative and targeting
• Build multi-channel retargeting strategies and manage audience sequencing, frequency and conversion
• Identify opportunities to improve the channel mix and develop business cases for new platforms, formats and approaches
• Monitor performance, identify trends and translate insights into actions
• Manage budgets and optimize toward CPL, pipeline contribution and ROAS
• Collaborate with Content, Design and the wider Marketing team on campaigns and creative

Senior Paid Media Manager

• Develop B2B campaigns in collaboration with the design team
• Optimize campaigns on LinkedIn, Google, and Facebook for maximum performance
• Develop, create, and test various B2B social advertising strategies
• Further develop the B2B division and service portfolio
• Monitor campaign performance and learn from the results
• Take overall responsibility for project management and act as the direct point of contact for clients
• Contribute to internal and external initiatives such as workshops, process optimization, professional development, and articles and blog posts

Performance Marketing Manager – B2B

• Verantwortlich für die tägliche Performance der Werbekonten innerhalb des POD, überwiegend auf Meta und gelegentlich auf TikTok
• Werbekonten prüfen und Konto- sowie Triple-Whale-Daten zur Entwicklung der Strategie und für Optimierungen nutzen
• Eng mit dem Growth Strategist zusammenarbeiten, um die Paid-Social-Strategie in konkrete Maßnahmen für die Werbekonten zu übersetzen
• Intern und extern erstellte Creatives testen und skalieren
• Kundenziele verstehen und klare, proaktive Updates geben, einschließlich Informationen zum Budget- und Zielverlauf im Vergleich zu den Monatszielen
• Zentrale Erkenntnisse, Engpässe und Empfehlungen für die weitere Ausrichtung an den Growth Strategist berichten
• Sicherstellen, dass alle Maßnahmen für die Werbekonten auf den Zielen und KPIs basieren
• Durch eine klare Struktur und einheitliche Benennungskonventionen für eine saubere Kontoverwaltung sorgen

Paid Social Manager

• Own acquisition and retention for Flowers & Me and elvent
• Build a profitable, scalable growth system across the entire funnel
• Strategically manage the in-house Meta team and Google agency
• Develop a growth strategy covering channel prioritization, retention levers, testing frameworks, and an EU expansion roadmap
• Establish consistent brand management across ads, newsletters, WhatsApp, and content
• Build a long-term, highly engaged community
• Build and optimize Klaviyo flows, WhatsApp/ChatArmin channels, and newsletters
• Establish automated reporting and decision-making workflows
• Leverage AI for content production, localization, translation, and lifecycle and creative workflows
• Provide disciplinary leadership for the existing marketing team and build out the team
• Work with the founding team on company goals, budget frameworks, and priorities

Lead Growth Marketing – Performance Marketing Manager, D2C E-Commerce

• Lead the Search team and support team growth through regular feedback and development conversations
• Translate company goals and OKRs into clear team goals, strategies, and actions
• Drive continuous development of the Search area, including campaign structure, bidding strategies, automation, AI-driven developments, and Search campaign innovations such as AI Max
• Oversee account setup across different storefronts using tools such as Search Ads 360
• Maintain scalable and efficient account and campaign structures
• Initiate and lead cross-team projects, especially around automation and marketing technology
• Coordinate project participants and drive project execution
• Build regular reports using BI and analytics tools
• Turn results into clear, actionable next steps
• Build and improve processes around automation, scripts, and structured testing within the team

Team Lead, Performance Marketing – Search

• Maintain international websites
• Maintain the company-wide intranet
• Support SEO initiatives
• Support the setup of SEA and social media campaigns
• Monitor performance data
• Prepare and analyze performance data
• Gain insight into and contribute to the ongoing marketing activities of a globally operating corporate group

Working Student – Performance Marketing

• Independently manage paid social accounts, including budgets, campaign setup, ad sets, and creative launches
• Scale campaigns as long as unit economics remain sustainable
• Analyze the entire funnel, from ad and offer through landing page to conversion
• Identify and prioritize the biggest bottlenecks
• Develop test hypotheses and evaluate creative performance
• Test different angles, formats, creators, and hooks in parallel
• Provide data-driven learnings to the Creative Strategist and Copywriting team
• Prioritize the testing backlog for bundles, pricing logic, value stack, message match, and landing page structure
• Brief specialist teams, evaluate tests, and roll out winning variations
• Make decisions based on new customers, CM3, aMER, MER, and CAC relative to customer lifetime value
• Analyze performance according to the attribution model
• Ensure accurate data capture and resolve anomalies with IT
• Maintain naming conventions and account structure
• Establish reporting and review routines for growth, budget, and learnings
• Collaborate with Creative, Copy, Web, and IT teams

Senior Performance Marketing Manager – Meta Ads, Full-Funnel Growth

• Responsibility for international performance campaigns from strategy through execution
• Direct communication with clients
• Advising on and implementing optimizations in relevant tools
• Planning, managing, and optimizing Search, Shopping, Display, Video, and App campaigns
• Monitoring and managing KPIs, budgets, and performance
• Developing A/B/n and multivariate testing setups
• Preparing and presenting results to clients, including reporting and developing a compelling storyline
• Close collaboration with the Team Lead and an interdisciplinary team of specialists