Product Marketing

• Support development and maintenance of product messaging, value propositions, and customer-facing content
• Communicate product benefits and differentiators across marketing and sales materials
• Create and update sales presentations, battlecards, datasheets, FAQs, and other sales enablement materials
• Support training initiatives for sales and customer-facing teams
• Assist with product launches, releases, and enhancements
• Coordinate launch activities across Product, Marketing, and Sales teams
• Develop launch communications and supporting materials
• Support demand generation campaigns promoting MRI solutions
• Create content for blogs, webinars, email campaigns, case studies, and other marketing programs
• Track campaign performance and identify improvement opportunities
• Research market trends, customer challenges, and competitive offerings
• Maintain competitive intelligence resources and market insights
• Support customer events, webinars, user conferences, and other marketing initiatives
• Collaborate with internal stakeholders to complete product marketing projects
• Build knowledge of MRI's products, customers, and markets and support revenue growth

Associate Product Marketing Specialist

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program
• Develop narratives explaining Acumatica’s value and differentiating its cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets based on ideal customer profiles, industry insights, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
• Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop comparison, product overview, and point-and-click demo experiences
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
• Support release planning and alignment on product positioning
• Support industry trade shows, partner and customer events, presentations, webinars, and thought leadership sessions
• Report directly to the VP of Product Marketing

Senior ERP Product Marketing Manager – QuickBooks Migration

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program
• Develop differentiated narratives showing why and when small businesses outgrow QuickBooks
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets and market-informed positioning
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities
• Use performance data and analytics to evaluate campaigns and refine content strategies
• Create video scripts, perform light video edits, and develop comparison/product overview videos and point-and-click demos
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
• Support release planning and alignment of internal and external teams
• Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
• Report directly to the VP of Product Marketing

Senior Product Marketing Manager – QuickBooks Migration

• Serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions
• Own product positioning, messaging, value propositions, and competitive differentiation
• Develop and execute go-to-market strategies for products, features, integrations, and enhancements
• Partner with Product Management to align roadmaps with market opportunities and customer needs
• Define launch plans, success metrics, and cross-functional responsibilities
• Partner with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates
• Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral
• Support strategic opportunities by positioning solutions for key prospects and customers
• Lead major product launches and market expansion initiatives
• Coordinate execution across Product Management, Marketing, Sales, and Customer Success
• Measure launch performance and optimize future launch strategies
• Partner with Demand Generation and Digital Marketing teams on awareness, engagement, and pipeline campaigns
• Provide direction for content, messaging, audience targeting, and campaign themes
• Monitor campaign performance and recommend improvements
• Maintain knowledge of industry trends, customer challenges, competitive offerings, and market dynamics
• Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership
• Serve as internal expert on buyer personas, purchasing behaviors, and market opportunities
• Develop thought leadership content with executives and subject matter experts
• Represent MRI at customer events, webinars, industry conferences, and analyst briefings
• Mentor junior product marketing team members
• Lead cross-functional initiatives and influence stakeholders without direct authority
• Establish best practices for go-to-market effectiveness
• Establish portfolio positioning, lead launches, improve sales enablement, influence product strategy, and drive pipeline, adoption, and engagement improvements

Senior Product Marketing Manager

• Support development and maintenance of product messaging, value propositions, and customer-facing content
• Communicate product benefits and differentiators across marketing and sales materials
• Create and update sales presentations, battlecards, datasheets, FAQs, and other sales support materials
• Support training initiatives for sales and customer-facing teams
• Assist with product launches, releases, and enhancements
• Coordinate launch activities across Product, Marketing, and Sales teams
• Develop launch communications and supporting materials
• Support demand generation campaigns promoting MRI solutions
• Assist with blogs, webinars, email campaigns, case studies, and other marketing programs
• Track campaign performance and identify improvement opportunities
• Research market trends, customer challenges, and competitive offerings
• Maintain competitive intelligence resources and market insights
• Support customer events, webinars, user conferences, and other marketing initiatives
• Collaborate with internal stakeholders to complete product marketing projects on time
• Contribute ideas to improve marketing effectiveness and customer engagement

• Own positioning and messaging for the QuickBooks Graduates program
• Develop narratives differentiating Acumatica’s cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets using customer, industry, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Partner with customer advocacy teams to elevate customer stories and videos
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
• Use performance data and analytics to refine content and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop comparison, overview, and product demonstration videos
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
• Support release planning and align internal and external teams on positioning
• Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
• Translate product functionality and benefits into value for small business buyers