Social Media Manager

• Provide engagement across company digital media channels, including social media, e-mail and web-based platforms
• Provide superior patient care across Facebook, Instagram, Twitter, email and other digital media channels
• Engage with social media audiences daily
• Support patient acquisition by responding to online inquiries
• Perform digital patient care tasks
• Act in accordance with company procedures and industry standards
• Perform other duties as assigned
• Report to the Digital Media Manager

Social Media Engagement Representative

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms
• Develop distinct strategies for national, location, and surgeon accounts
• Establish content pillars, creative concepts, recurring series, and platform-specific strategies
• Maintain a recognizable, culturally relevant, and differentiated brand voice
• Use performance data and trends to identify content, formats, and creators to scale or adjust
• Lead and develop Mia’s social media and influencer marketing organization
• Establish roles, workflows, accountability, and performance expectations
• Support location-based teams and build processes for planning, approvals, publishing, analytics, and account governance
• Own influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards
• Develop relationships with influencers, creators, patient ambassadors, and strategic partners
• Track influencer performance, engagement, leads, consultations, deposits, procedures, and ROI
• Establish KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance
• Monitor reach, engagement, video performance, follower growth, inquiries, leads, consultations, and booked procedures
• Translate social performance into recommendations and action plans
• Partner with CRM, paid media, sales, and analytics teams to improve attribution and patient acquisition
• Identify high-performing organic content for paid media and other marketing channels
• Partner with content production teams on creative priorities, briefs, and deliverables
• Ensure shoots generate reusable assets for social, paid media, email, SMS, and patient education
• Balance professional production quality with authentic, platform-native content

Director, Social Media – Influencer Marketing

• Own Mia’s organic social strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms
• Develop distinct strategies for national, location, and surgeon accounts
• Establish content pillars, creative concepts, recurring series, and platform-specific strategies
• Maintain a recognizable, culturally relevant, and differentiated brand voice
• Use performance data and trends to identify content, formats, and creators to scale or adjust
• Lead and develop Mia’s social media and influencer marketing organization
• Establish roles, workflows, accountability, and performance expectations
• Manage social leaders and support location-based teams
• Build processes for content planning, approvals, publishing, analytics, and account governance
• Own influencer marketing strategy, including creator selection, partnerships, compensation, deliverables, and performance standards
• Develop relationships with influencers, creators, patient ambassadors, and strategic partners
• Track influencer performance, leads, consultations, deposits, procedures, and ROI
• Establish KPIs and dashboards for account, content, employee, location, surgeon, and campaign performance
• Translate social performance into recommendations and action plans
• Partner with CRM, paid media, sales, and analytics teams to improve patient-acquisition attribution
• Identify organic content suitable for scaling through paid media and other channels
• Partner with content production teams on creative priorities, briefs, and deliverables
• Ensure shoots generate reusable assets for social, paid media, email, SMS, and patient education
• Balance professional production quality with authentic, platform-native content

• Build and run the monthly content calendar across Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Shoot, edit, and publish short-form video, photography, and Stories on property
• Write captions in Villatel Resort’s brand voice
• Manage daily community engagement, escalate service issues, and reshare user-generated content with permission
• Track emerging trends, formats, and audio
• Grow the resort’s LinkedIn presence for meeting planners, corporate groups, and travel trade partners
• Modify organic videos and carousels for paid Meta and TikTok campaigns
• Produce creative for seasonal, promotional, group, and event travel campaigns
• Deliver multiple creative variations correctly sized and formatted for each placement
• Partner with the paid media team on creative briefs and refresh creative based on performance
• Source, vet, recruit, and manage creators across relevant travel, lifestyle, food, and local niches
• Negotiate creator terms and manage outreach, contracts, stays, briefs, approvals, and payment
• Host creator stays and coordinate visits with operations
• Build an evergreen creator roster and seasonal activation program
• Measure creator partnership impact by reach, engagement, content quality, and attributable bookings
• Keep content aligned with Villatel Resort and Marriott Bonvoy brand guidelines
• Deliver quarterly organic and creator performance reports with recommendations
• Collaborate with marketing, sales, revenue management, F&B, and on-property teams

• Bring brand expertise and business priorities to strategic and creative discussions
• Provide approvals and collaborate cross-functionally on creative development
• Serve as the community and guest-experience perspective in brand planning conversations
• Own the integrated marketing/social calendar for assigned brands
• Set promotional priorities and ensure cross-functional alignment across teams
• Conceptualize and manage experiential activations and influencer events
• Identify and cultivate relationships with relevant local and regional influencers
• Coordinate event logistics and vendor/agency partners, ensuring on-brand execution
• Drive daily engagement and guest care across community channels
• Identify opportunities to surprise and delight fans
• Foster and grow local community relationships
• Monitor organic content and channel performance
• Share business context behind performance data and partner on optimization recommendations
• Source authentic local restaurant stories and guest moments
• Facilitate on-site content capture
• Identify and cultivate local partnership and collaboration opportunities
• Serve as the go-to marketing resource for the assigned brand's daily needs
• Support franchisee-facing marketing initiatives as needed

• Publish content daily across TikTok, Instagram, Threads, Facebook, X, and other platforms
• Execute live posting and fan engagement during games, events, and key announcements
• Own and maintain Unrivaled's Hootsuite account
• Schedule and queue approved content across connected platforms
• Apply consistent tags and campaign labels to every post
• Maintain organized content calendars and streams within Hootsuite
• Manage content library assets, saved captions, and approval workflows
• Monitor Hootsuite streams for mentions, comments, and engagement opportunities
• Pull and log Hootsuite analytics and reporting
• Manage user access, permissions, and platform integrations
• Flag and troubleshoot publishing issues, platform connection errors, and approval bottlenecks
• Write engaging, on-brand captions tailored to each platform and audience
• Schedule posts in advance using social media management tools
• Format and optimize posts, including captions, tags, thumbnails, links, and other platform-specific elements
• Collaborate with content, creative, and strategy teams on campaigns, voice, and tagging conventions
• Track and log published posts, fan interactions, and engagement trends
• Stay updated on platform features, publishing best practices, and trends
• Conduct final quality-control checks and promptly escalate sensitive interactions, errors, or reputational issues

Seasonal Social Media Publishing Coordinator

• Serve as a recurring on-camera face of the Frida brand across TikTok, Instagram Reels, and YouTube Shorts
• Lead and manage always-on content calendars for Baby, Mom, and Fertility brands across TikTok, Instagram, YouTube, and LinkedIn
• Develop and oversee social briefs, coordinate stakeholder feedback, and ensure timely execution of assets and captions
• Plan and optimize in-house content production
• Shoot, edit, and publish content the same day, including filming in-office
• Write video briefs and storyboards and provide clear briefs for designers
• Partner with video editors on larger productions and provide direction and feedback
• Pitch and produce Reels, TikTok and YouTube videos and designed assets
• Generate concepts, formats, hooks, and trend-responsive content
• Coordinate and manage shoots, sourcing samples and props and collaborating with talent or influencers
• Serve as the main point of contact for internal brand and marketing teams, including NPD launch requests
• Prioritize cross-functional content requests, leadership requests, and business priorities
• Manage and develop direct reports and contractors
• Analyze and report monthly and campaign performance and use insights to improve strategy
• Track competitors and the broader category
• Use social listening to monitor sentiment and community needs
• Own and strategize the brand culture calendar
• Act as a brand ambassador and ensure social communications meet brand standards

• Plan, produce, and publish sports content across strategically selected platforms using a content calendar
• Create event-driven, data-visualized content such as stats cards, infographics, odds snapshots, injury alerts, lineup confirmations, and real-time sports moments
• Produce short-form video for TikTok, Shorts, and Reels using site data, long-form assets, and live events
• Use AI-assisted workflows for content ideation, draft generation, and scheduling, with human QA and compliance review before publishing
• Repurpose and amplify content with Content, SEO, and Multimedia teams
• Tag every link with UTM parameters according to internal standards
• Monitor and grow sports-native audiences on X, TikTok, YouTube, Reddit, and Discord
• Own the Sprout Social Smart Inbox for sports brands, replying to the community, surfacing trends, and identifying engagement opportunities
• Coordinate creator and host content ahead of major sporting events and seasons
• Track and report weekly sports KPIs, including publishing cadence, platform engagement rate, social email signups, inbound traffic, and branded search growth
• Own objectives for sports brands and report progress to management
• Test formats and content series, measure results, log learnings, scale winners, and retire underperforming content
• Execute the sports social strategy set by the Head of Social and propose tactical improvements based on performance data and competitive intelligence
• Feed insights into prompt repositories and knowledge files to improve automated output quality
• Collaborate with SEO on content distribution, quality outreach, and EEAT signal-building
• Partner with Lifecycle/CRM on email capture funnels, Pick'Em, and offers
• Collaborate with Content on the author social program and LinkedIn visibility for sports journalists
• Ensure content complies with gambling regulations, platform policies, affiliate disclosures, responsible gambling messaging, banned terms, and state-level availability
• Perform other duties as assigned by management

Social Media Manager jobs in Florida

Social Media Engagement Representative

Director, Social Media – Influencer Marketing

Director, Social Media – Influencer Marketing