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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing campaigns tailored for the Caribbean region, with a strong focus on brand alignment and partnership cultivation. Proven ability to analyze market trends and adapt strategies to enhance guest experiences and drive revenue growth.
Highest-signal resume keywords
Marketing Campaign DevelopmentLuxury Brand ExperiencePeople Leadership SkillsExpert Communication AbilitiesMarket Trend Analysis
About the role
Key responsibilities & impact- Develop, conduct, and oversee all marketing campaigns and promotional activities for the Caribbean region in alignment with the Brand Associate Director and the Global Brand & Marketing team.
- Lead promotional and marketing plans across website, digital advertising, email, social channels, print, events, partnerships, photoshoots, and collateral to grow revenue across primary and secondary markets.
- Adapt marketing plans in real time to respond to changing sales patterns and business needs.
- Ensure consistency across marketing and social media touchpoints, safeguarding the property and global Belmond identity.
- Partner with Operations and Marketing teams to craft exceptional guest experiences and help establish property brand culture with Human Resources.
- Identify and cultivate partnerships with luxury brands, cultural institutions, artists, community programs, wellness practitioners, and chefs.
- Support, promote, and elevate regional sustainability initiatives.
- Manage the Sales & Marketing Assistant in Anguilla while promoting learning, mandatory training, and brand alignment across the regional team.
- Entertain key partners, influencers, and media, and represent Belmond at industry events to secure business and visibility.
- Track market trends, data, and competitor activity to understand target guest needs and interests.
Requirements
What you’ll need- A university or college degree in business administration, marketing, communications, public relations, advertising, or a related field.
- A minimum of 3 years of experience in a marketing role; international luxury hotel brand experience and Caribbean market experience are strong pluses.
- Recognised people leadership skills and expert communication and presentation abilities across all organizational levels.
- A creative thinker with sharp attention to detail and the agility to manage multiple projects simultaneously.
- Computer literacy including Microsoft PowerPoint, Excel, and Word.
- Ability to travel regularly and work comfortably in both interior and exterior hotel environments, including exposure to sun, humidity, and varying weather conditions.
Benefits
Comp & perks- Competitive compensation
- Complimentary and preferred rate experiences at our iconic destinations
- Training and Development Programs
- Employee assistance and wellbeing programs
- Complimentary Comprehensive Health and Life insurance Coverage
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarketingPromotional ActivitiesProject ManagementData AnalysisBrand Strategy
Soft Skills
Creative ThinkingAttention to DetailAgility in Project Management
Tools & Technologies
Microsoft PowerPointMicrosoft ExcelMicrosoft Word
Industry Keywords
Luxury Hotel BrandCaribbean MarketSustainability InitiativesGuest ExperiencePartnership Cultivation