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Story CannabisCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing loyalty program communications and executing multi-channel marketing campaigns, with a strong focus on audience segmentation, compliance, and performance analysis. Proficient in optimizing email, SMS, and social media strategies to enhance engagement and drive results.
Highest-signal resume keywords
Email/SMS Platform ExperienceCRM Platform ExperienceAudience SegmentationCampaign Performance AnalysisSocial Media Strategy
About the role
Key responsibilities & impact- Manage daily loyalty program communications, including point-earning, rewards and member-only campaigns
- Build, QA and deploy scheduled email and SMS campaigns for retail (B2C) and wholesale (B2B) audiences
- Perform pre-send QA on links, personalization, compliance language, opt-out language and send timing; track error rates and resolve issues
- Build and refine tailored audience segments for digital programmatic advertising
- Maintain segmentation list hygiene and opt-in/opt-out accuracy in line with TCPA, carrier and state regulations
- Develop and execute testing strategies across subject lines, content, audience segments and send times; evaluate results and optimize campaigns
- Develop and manage social content strategy and calendar based on business priorities, performance data and platform trends
- Optimize email, SMS and social communication timing, audience segmentation and channel approach
- Evaluate campaigns for compliance with state cannabis advertising requirements and platform policies; identify risks and escalate material issues
- Manage assigned marketing vendor relationships and evaluate vendor performance and service needs
- Collaborate with Brand Ambassadors to capture field and event content
- Coordinate with Creative Services on assets and copy to meet production deadlines
- Monitor comments and direct messages, respond per brand guidelines, and escalate customer service or compliance issues
- Produce and deploy communications to third-party partners, including product launches, promotions, sell-in materials and co-branded campaigns
- Analyze weekly and monthly email, SMS and social performance; identify trends and implement recommendations
- Serve as a subject-matter resource on channel strategy, segmentation, campaign performance and communication best practices
- Lead assigned cross-functional marketing initiatives
- Track KPIs including send/publish timeliness, QA defects, response time, campaign performance and social media growth
Requirements
What you’ll need- 2+ years marketing experience
- Familiarity with social media scheduling/publishing tools and platform-specific best practices (Meta, YouTube, TikTok, etc.) required
- Exceptional organizational skills with strong attention to detail and comfort with a daily production cadence across multiple channels
- Excellent written and verbal communication skills
- Self-motivated with a proactive approach to tasks
- Punctual, reliable, and adaptable to occasional evening and weekend work
- Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required
- Prolonged periods sitting at a desk and working on a computer
- Email/SMS platform experience (Klaviyo, Springbig, Alpine IQ, or similar) preferred
- 1+ years CRM platform experience (Hubspot, Salesforce, etc.) a plus
Benefits
Comp & perks- Paid time off (PTO) including 8 paid holidays per year (for full-time positions only)
- Medical, Dental, and Vision Insurance (for full-time positions only)
- 401k retirement savings plan (for full-time positions only)
- Company paid Short-Term & Long-Term disability (for full-time positions only)
- Company paid Life Insurance (for full-time positions only)
- Employee Assistance Program (EAP) (for full-time positions only)
- Employee referral program
- Commuter benefits (for full-time positions only)
- Product discounts
- Additional compensation incentives (tips, bonuses, etc.)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Loyalty Program ManagementCampaign OptimizationTesting Strategies DevelopmentCompliance EvaluationVendor Relationship Management
Soft Skills
Exceptional Organizational SkillsExcellent Written CommunicationStrong Attention to DetailSelf-MotivatedAdaptability
Tools & Technologies
KlaviyoSpringbigAlpine IQHubspotSalesforce
Industry Keywords
B2C MarketingB2B MarketingTCPA ComplianceCannabis AdvertisingProgrammatic Advertising