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Caesars EntertainmentCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media planning and execution, utilizing data-driven strategies to achieve business objectives while ensuring compliance with regulatory guidelines. Proficient in managing complex media budgets and collaborating with cross-functional teams to deliver impactful marketing solutions.
Highest-signal resume keywords
Media Planning ExperienceProgrammatic AdvertisingMedia Buying SystemsMedia Math CalculationsMicrosoft Excel Proficiency
About the role
Key responsibilities & impact- Create strategic media plans grounded in data and media math, aligned with business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets
- Develop and deliver plans with regional business leaders to meet KPIs for brick-and-mortar casino properties and Caesars Sportsbook and iCasino apps
- Use syndicated data and internal/external research to uncover insights, support plan development, justify proposed plan structures, and assess plan efficacy
- Manage and collaborate with internal and external agency resources to deliver business solutions and media strategies across multiple states
- Implement approved media plans across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships
- Partner with creative teams to define specifications and ensure timely delivery of creative to media vendors
- Approve creative materials with suppliers and ensure campaign compliance with supplier and regulatory guidelines across states
- Build presentation materials, tracking spreadsheets, deliverables grids, and enter data in relevant systems
- Provide monthly and quarterly campaign reports to management
- Ensure adherence to planning and buying processes, policies, and procedures
- Identify, track, resolve, and escalate issues as needed
Requirements
What you’ll need- Bachelor’s Degree
- 5 years of proven media planning experience from an agency or B2C organization
- Hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution
- Experience managing complex online/offline media and marketing budgets
- Extensive experience with media planning and buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline, and Nielsen (Scarborough/Prime Lingo)
- Firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS, and Reach/Frequency)
- Solid understanding of media math calculations
- Strong digital experience, including targeting, IO and trafficking processes, and reporting
- Proficient Microsoft Office skills, especially Microsoft Excel and PowerPoint
- Ability to tackle a complex regulatory environment
- Experience presenting to numerous stakeholders preferred
- Direct media buying and/or media buying management experience preferred
- Media experience in Sports, iGaming, or a regulated industry is a plus
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media PlanningMedia BuyingData AnalysisBudget ManagementDigital MarketingCampaign ReportingCreative ApprovalRegulatory ComplianceMedia MetricsTargeting Strategies
Soft Skills
CollaborationPresentation SkillsProblem SolvingStakeholder Management
Tools & Technologies
Strata/FreewheelSQAD/GuidelineNielsenMicrosoft PowerPoint
Industry Keywords
B2C MarketingSports MarketingIGamingRegulated IndustryBroadcast MediaDigital MediaExperiential MarketingSponsorships