Demonstrates expertise in managing client accounts and executing Meta advertising campaigns, with a strong focus on lead generation and performance optimization. Capable of translating complex data into actionable insights for clients while maintaining strong relationships and ensuring retention.

Highest-signal resume keywords

Meta AdvertisingClient Account ManagementCampaign Performance OptimizationConversion TrackingLead Generation

About the role

Key responsibilities & impact

Own a portfolio of client accounts and serve as the primary point of contact
Lead bi-weekly client calls covering performance, strategy, priorities, and next steps
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
Translate campaign data into clear, actionable recommendations for non-technical clients
Build strong client relationships supporting retention, renewals, and referrals
Proactively solve account issues to support stability and growth
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables
Monitor performance daily and adjust campaigns based on cost-per-appointment and other key metrics
Diagnose underperforming campaigns and develop improvement strategies
Test audiences, messaging, and creative to identify performance opportunities
Contribute to ad copy and campaign messaging
Set up and troubleshoot tracking, Meta pixels, and conversion events
Configure Calendly integrations, Zapier automations, and lead-routing workflows
Resolve technical issues between advertising platforms and client systems
Monitor tracking and lead flow to prevent issues affecting client results
Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention

Requirements

What you’ll need

4+ years of hands-on paid media experience, with a strong focus on Meta advertising
Experience simultaneously managing multiple client accounts and leading client-facing conversations
Proven ability to manage campaigns toward defined performance targets while supporting client retention
Experience with conversion tracking, pixels, and basic marketing automation
Strong communication, organization, and problem-solving skills
Financial services marketing preferred
Lead-generation and appointment-setting campaigns preferred
Video sales letter marketing preferred
High-ticket or considered-purchase funnels preferred
Direct-response advertising preferred
Ability to take ownership, investigate issues, determine changes, and act
Ability to explain performance clearly to clients who may not speak marketing
Organized, detail-oriented, and able to move quickly across multiple accounts

Benefits

Comp & perks

Paid Time Off, including vacation, sick time, and public holidays
Training & Development
Work From Home
Flexible Schedule
Performance Bonus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Media ExperienceCampaign ManagementPerformance ReportingAudience TargetingBid StrategiesCreative TestingAd Copy DevelopmentTroubleshooting TrackingZapier AutomationCalendly Integration

Soft Skills

Strong CommunicationOrganizationProblem-SolvingDetail-OrientedOwnership

Tools & Technologies

Meta PixelsConversion EventsTracking SystemsAdvertising Platforms

Industry Keywords

Financial Services MarketingLead-Generation CampaignsDirect-Response AdvertisingHigh-Ticket FunnelsVideo Sales Letter Marketing