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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in running paid acquisition campaigns across Meta, TikTok, and Google, with a strong focus on optimizing cost per acquisition and conversion rates. Proficient in utilizing AI tools for creative production and analysis while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Paid Campaign ManagementCost Per Acquisition OptimizationAI Tools ProficiencyLanding Page DevelopmentGrowth Marketing Experience
About the role
Key responsibilities & impact- Run paid acquisition across Meta, TikTok, and Google/YouTube
- Launch campaigns and manage daily budgets, targeting, bids, and market-by-market scaling
- Produce and test new ad creative weekly in local languages using AI tools
- Build and improve landing pages, sign-up flows, and follow-up messages
- Set up campaign tracking tied to activated contributors
- Optimize for cost per activated contributor and maintain sign-up quality
- Report weekly on spend, cost, and conversion by channel and market
- Recommend where the next dollar should go
- Adapt campaigns, offers, and messaging with country teams
- Support referral, community, and partnership growth experiments
- Report to the Growth Lead and collaborate with country teams across APAC, South America, and North America
Requirements
What you’ll need- 1–3 years of experience running paid campaigns on Meta, TikTok, or Google with real budget
- Comfortable with numbers, spreadsheets, funnel metrics, cost per acquisition, and conversion rate
- Proficiency with AI tools for creative, copy, and analysis
- Experience building a scrappy online store, app, community, or side project that grew
- Based in New York or San Francisco, or willing to relocate
- Experience with app-install campaigns, landing page builders, or product analytics tools is an advantage
- Experience in growth or marketing for a two-sided marketplace, gig platform, or community-driven product is an advantage
Benefits
Comp & perks- Equity
- Health and wellness benefits
- Other company programs
- Hybrid work arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid AcquisitionCampaign TrackingConversion Rate AnalysisBudget ManagementFunnel Metrics
Soft Skills
CollaborationAdaptabilityAnalytical Thinking
Tools & Technologies
Meta AdsTikTok AdsGoogle AdsLanding Page BuildersProduct Analytics Tools
Industry Keywords
Growth MarketingCommunity-Driven ProductTwo-Sided MarketplaceGig PlatformOnline Store Development