Numa

Growth Marketing Manager

Numa
Posted 10/19/2026full-timeRemote • United StatesMid-LevelSenior💰 $120,000 - $150,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing and demand generation, with a strong focus on data-driven decision-making, experimentation, and optimizing marketing funnels to increase qualified leads and booked meetings. Proficient in utilizing AI tools to enhance workflows and improve marketing efficiency.

Highest-signal resume keywords
Growth MarketingDemand GenerationData-Driven Decision-MakingHubSpot ProficiencyPaid Acquisition Management

About the role

Key responsibilities & impact
  • Develop and execute a growth strategy to increase qualified inbound and achieve pipeline targets
  • Own monthly forecasting and reporting for qualified inbound with marketing and sales leadership
  • Manage paid acquisition across search, social, and community channels, including budgets, targeting, creative, and campaign optimization
  • Run weekly experiments across landing pages, offers, forms, audiences, and messaging to improve conversion
  • Own the path from first touch to held meeting, including speed to lead, scheduling, reminders, and nurture programs
  • Improve Numa's visibility across traditional search and AI-powered answer engines
  • Turn partner launches, conferences, and roadshows into qualified leads and booked meetings
  • Define funnel stages and attribution with Sales and maintain accurate reporting in HubSpot
  • Build and optimize AI agent workflows, sequences, dashboards, and queries to automate repetitive work
  • Maintain an experiment log, communicate results, and use performance data to guide investments
  • Consistently grow qualified inbound while maintaining lead quality and Sales' confidence in the pipeline
  • Increase the percentage of booked meetings that become held meetings
  • Establish a steady cadence of experiments producing measurable conversion improvements
  • Build scalable growth programs and AI-powered workflows that improve marketing efficiency

Requirements

What you’ll need
  • 4 to 6 years of experience in growth marketing or demand generation, including at least 2 years directly owning a lead or pipeline target
  • Data-driven decision-making, including building reports, writing queries, analyzing funnel performance, and distinguishing meaningful signals from noise
  • Strong experimentation mindset and ability to test frequently, learn quickly, and stop investing in underperforming campaigns
  • Hands-on experience with HubSpot and paid acquisition platforms such as Google, Meta, and LinkedIn
  • Experience improving conversion across the marketing funnel through booked and held meetings
  • Ability to forecast performance, explain results, and make clear recommendations to marketing and sales leadership
  • Strong execution and prioritization skills
  • AI-native approach using AI tools and agents to build workflows, automate tasks, and improve efficiency
  • Ability to operate independently, take ownership of results, and work effectively in a fast-paced environment
  • Nice to have: startup or high-growth technology company experience
  • Nice to have: experience marketing to automotive dealerships or another high-value-account vertical
  • Nice to have: partner or channel marketing program experience
  • Nice to have: working knowledge of answer engine optimization (AEO)

Benefits

Comp & perks
  • Equity package
  • Flexible PTO
  • Health, dental, and vision benefits
  • 401(k) plan
  • Opportunities to make a meaningful impact and grow your career

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Lead Target OwnershipFunnel Performance AnalysisExperimentation MindsetConversion Rate OptimizationPerformance Forecasting
Soft Skills
Execution SkillsPrioritization SkillsIndependent OperationOwnership of Results
Tools & Technologies
HubSpotGoogle AdsMeta AdsLinkedIn AdsAI Tools
Industry Keywords
High-Growth TechnologyAutomotive Dealership MarketingPartner Marketing ProgramsAnswer Engine Optimization