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Principal Creative
Hotel EngineCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in creative direction and integrated marketing, with a strong portfolio showcasing conceptual thinking across brand campaigns and digital experiences. Proven ability to lead multidisciplinary teams, manage complex projects, and effectively communicate creative concepts to executive leadership.
Highest-signal resume keywords
Creative DirectionIntegrated MarketingProject LeadershipConceptual ThinkingCommunication Skills
About the role
Key responsibilities & impact- Lead development of brand and campaign platforms, translating strategy into extensible ideas across channels and contexts
- Activate the Engine brand through integrated campaigns, digital experiences, growth campaigns, product launches, and brand moments
- Own projects from brief through delivery, setting creative direction and maintaining a high creative bar
- Partner with Brand Strategy to ground creative work in insight, positioning, and strategic intent
- Lead and inspire multidisciplinary creative teams and agency partners
- Oversee smaller highly creative projects with exceptional ambition and craft
- Present creative concepts and campaign platforms to senior stakeholders and executive leadership
- Identify opportunities to extend and evolve the Engine brand into new channels, formats, and moments
Requirements
What you’ll need- 12+ years of experience in creative direction or integrated marketing
- Portfolio demonstrating strong conceptual thinking across brand campaigns, digital experiences, and growth creative
- Proven track record developing brand and campaign platforms from brief through launch
- Strong project leadership; organized, decisive, and able to drive complex creative initiatives
- Ability to partner with strategists, designers, copywriters, and producers
- Experience leading both large-scale integrated campaigns and focused, craft-driven creative projects
- Highly conceptual with a sharp eye for extending ideas across touchpoints, channels, and formats
- Confident communication and presentation skills for advocating creative decisions at executive level
- Comfortable operating in a fast-moving environment balancing strategic clarity and creative ambition
Benefits
Comp & perks- Competitive base pay tied to role and experience
- Equity for all employees
- Some roles are also eligible for bonuses or commissions
- Benefits available; full list at engine.com/culture
- Hybrid-hub model with office-based or fully remote environments depending on role
- Employer-provided resources to support success
- Perks and benefits may vary based on employment type and location
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand Campaign DevelopmentDigital Experience DesignGrowth Campaign StrategyCreative Concept DevelopmentProject Management
Soft Skills
Organizational SkillsDecisivenessCollaborationPresentation Skills
Industry Keywords
Brand StrategyIntegrated CampaignsCreative ProjectsStakeholder EngagementFast-Moving Environment