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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Trade Marketing and Sales, focusing on developing category strategies, executing omnichannel plans, and driving growth through promotional activities. Strong leadership and customer-facing skills are essential for aligning category objectives with market opportunities.
Highest-signal resume keywords
Trade Marketing ExperienceOmnichannel Strategy ExecutionCategory Growth StrategiesCustomer-Facing Role SuccessLeadership Capabilities
About the role
Key responsibilities & impact- Develop the Category agenda for all trade channels to support long-term Category growth and profitably increase market share
- Generate compelling shopper stories and develop winning category strategies against competition
- Support the ICP process by identifying key opportunities and consolidating the total category ICP
- Implement activities that deliver Category/sub-Category growth through promotion and pricing strategies via the MOR platform
- Execute omnichannel strategy and priority channels, recommending tailored Category Channel plans with Channel Managers
- Develop briefs with the Marketing team and collaborate with Shopper Activation and Space Planning teams on in-store solutions
- Align and consolidate TTS spend plans versus actuals for the Category
- Manage gaps between objectives and actuals while driving SRM implementation with the sales team
- Prepare and implement new product trade launches, including listing materials, planograms, distribution, and visibility touchpoints
- Assist with customized promotional activities based on shopper understanding and market knowledge
- Identify and recommend promotional opportunities for Nestlé categories and brands
- Ensure adherence to company principles and policies
Requirements
What you’ll need- Bachelor’s Degree
- 5+ years of experience in Trade Marketing and/or Marketing with Sales experience
- Strong functional skills and leadership capabilities
- Successful track record in a customer-facing role, including but not limited to Key Accounts
- Understanding of customers and the selling process
- Adherence to all company principles and policies
Benefits
Comp & perks- Opportunity to make an impact locally and globally
- Opportunities for professional and personal growth
- Supportive human-centered work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Category Strategy DevelopmentPromotion and Pricing StrategiesShopper Insights AnalysisProduct Trade Launch ManagementMarket Share Growth
Soft Skills
LeadershipCollaborationCommunication
Tools & Technologies
MOR PlatformPlanograms
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
Trade ChannelsShopper ActivationKey AccountsSales ExperienceTTS Spend Plans