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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing marketing strategies, annual plans, and product launches while effectively collaborating with stakeholders and managing complex logistics. Proficient in analyzing market insights and communicating effectively to support sales teams and medical education programs.
Highest-signal resume keywords
Marketing Strategy DevelopmentVoice Of Customer InsightsProject ManagementMicrosoft Office ProficiencyMedical Device Marketing Experience
About the role
Key responsibilities & impact- Develop strategy documents, annual marketing plans, and new product launch plans using the big picture marketing framework
- Gather market, industry, customer segmentation, and value proposition insights
- Generate Voice of Customer and Voice of Sales insights on products, services, and market trends
- Support development of communication messaging for the selling organization
- Develop knowledge of division products and services to respond to field requests
- Gather information for presentations, proposals, and product guides supporting local/regional sales teams
- Collaborate with stakeholders and KOL management on medical education programs
- Communicate program logistics
- Initiate and create work groups
- Coordinate scheduling, servicing, testing, packing, shipment, and receipt of equipment
- Order disposable products for shows, labs, and educational events; maintain inventory and forecasting
- Coordinate delivery, removal, and safe disposal of demos, simulators, and tissue
- Complete compliance requirements and necessary paperwork, including grants and donations
- Source program venues, conduct site inspections, and obtain suitable venue and transportation vendor contracts
- Manage meeting details including faculty dinners, catering, and A/V; provide agendas and logistical information
Requirements
What you’ll need- Bachelor’s degree of any field
- Minimum 5 years of marketing and sales experience
- Excellent presentation and interpersonal communications skills
- Experience using big picture marketing framework for new product launch
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
- Medical device marketing experience highly preferred
Benefits
Comp & perks- Hybrid work arrangement
- Travel opportunities (30%)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisCustomer SegmentationValue Proposition DevelopmentPresentation SkillsProblem-Solving Skills
Soft Skills
Interpersonal CommunicationPersuasivenessCollaboration
Industry Keywords
Big Picture Marketing FrameworkProduct LaunchCompliance RequirementsKOL ManagementMedical Education Programs