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Posted: 9/15/2026Senior Specialist, Marketing
Shure IncorporatedCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B and B2B2C marketing strategies, with a strong focus on demand generation, account-based marketing, and channel partner management. Proficient in managing marketing budgets, executing integrated campaigns, and leveraging digital marketing tools to drive brand awareness and sales growth across the MEASA region.
Highest-signal resume keywords
B2B Marketing ExperienceDemand GenerationChannel Partner MarketingSalesforce ProficiencyEvent Planning
About the role
Key responsibilities & impact- Own end-to-end marketing for the Middle East, Africa and South Asia
- Build and own the annual MEASA marketing plan aligned with regional sales targets and global brand priorities
- Plan, control and monitor the MEASA marketing budget, including partner MDF and co-op funds
- Drive brand awareness, product launches, integrated campaigns and go-to-market plans
- Define, plan and execute trade shows, industry events, roadshows, trainings, fairs, partner events and artist/creator activations
- Plan and run demand generation across digital, paid media, email, webinars and content
- Own lead nurturing and handover to Sales
- Select priority accounts and execute account-based marketing programmes
- Build relationships with distributors, resellers, systems integrators and retail partners
- Manage channel partner programmes, co-marketing and MDF approval and claims
- Provide partner training, sales tools, content, webinars, newsletters, social media toolkits and virtual learning
- Manage PR agencies and media relations across the Middle East, Africa and India
- Drive press releases, launches, case studies, thought leadership, social media and internal communications
- Develop and execute regional e-tail strategy across marketplaces and online retailers
- Own regional digital presence, including website localisation, SEO/SEM, paid social, influencer partnerships and marketing automation
- Manage creation and localisation of marketing materials, including Arabic materials where required
- Evaluate and localise global and headquarters marketing initiatives for MEASA
- Define KPIs and dashboards, track campaign and pipeline performance in Salesforce, and present results and recommendations
- Select, brief and manage regional creative, media, PR, events and e-commerce agencies and vendors
Requirements
What you’ll need- Bachelor’s degree in Marketing / Communication / Business Administration or related field
- MBA is a plus
- Minimum 4–6 years of experience in B2B and/or B2B2C marketing
- Ideally experience in technology, AV, pro audio or consumer electronics
- At least 1–2 years in a regional role covering the Middle East, Africa and/or India
- Proven experience in channel/partner marketing, partner programmes, MDF management and partner enablement
- Hands-on experience running demand generation and ABM programmes
- Working knowledge of CRM and marketing automation, including Salesforce, Marketo, Pardot, HubSpot or similar
- Experience in e-tail and digital marketing, including marketplace management, SEO/SEM, paid social and retail media
- Track record in PR and communications, including agency management and media relations across multiple markets
- Experience planning and delivering trade shows and events end to end
- Strong commercial and analytical skills, including budget ownership and ROI measurement
- Ability to manage numerous projects, prioritise goals and meet deadlines
- Strong cross-functional and cross-cultural skills
- Good proof-reading skills with correct grammar and strong copywriting ability
- Excellent written and verbal English skills
- Arabic and/or Hindi are a plus
- Proficiency in Microsoft Office products and Salesforce
- Ability to travel frequently across the Middle East, Africa and India
Benefits
Comp & perks- Flexible work arrangements
- Associate-first culture
- Opportunity for all
- Inclusive, diverse, equitable, and accessible work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationAccount-Based MarketingChannel MarketingBudget ManagementSEO/SEMDigital MarketingCopywritingMarket AnalysisCampaign Performance TrackingE-Tail Strategy
Soft Skills
Cross-Functional CollaborationProject ManagementAnalytical SkillsCommunication SkillsCultural Awareness
Tools & Technologies
SalesforceMarketoPardotHubSpotMicrosoft Office
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA (Preferred)
Industry Keywords
B2BB2B2CTechnology MarketingAVPro AudioConsumer ElectronicsMiddle EastAfricaIndiaPartner Enablement