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Senior Lead Digital Product Manager – EMM, Orchestration
Wells FargoCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital product management with a focus on marketing platforms and generative AI technologies. Capable of translating complex operational needs into actionable product strategies and metrics while ensuring compliance and risk management.
Highest-signal resume keywords
Digital Product ManagementGenerative AI PlatformsMarketing PlatformsAgile DeliveryModel Risk Management
About the role
Key responsibilities & impact- Own and evolve the product strategy and roadmap for EMM and the Orchestration layer
- Align features to end-to-end campaign workflows from brief and ideation through deployment and post-launch optimization
- Define, prioritize, and sequence the backlog for high-impact, cross-functional capabilities
- Translate marketing and operational needs into epics, user stories, and testable acceptance criteria
- Shape UX requirements for campaign managers and marketing operations
- Partner with engineering, data science, AI/ML, analytics, and design teams to lead agile delivery
- Drive refinement, sprint execution, release planning, incident response, and continuous improvement
- Build and advance the orchestration layer coordinating downstream AI agents for audience selection, segmentation, creative generation, channel activation and flighting, compliance and brand safety checks, and performance insights
- Support SLAs, telemetry, red-teaming, evaluation harnesses, model risk management, privacy/PII safeguards, prompt logging, and human-in-the-loop review workflows
- Conduct ongoing discovery and user research with marketers, power users, and partner teams
- Incorporate feedback into product improvements, UX refinements, and backlog adjustments
- Collaborate with Marketing, MarTech/AdTech, Legal/Compliance, Risk, and InfoSec on Responsible AI, security, content policy, and model governance
- Define and improve product impact metrics including adoption, engagement, time-to-launch, operational efficiency, model quality, hallucination rates, and compliance outcomes
- Support dashboarding and instrumentation to track effectiveness
Requirements
What you’ll need- 7+ years of digital product management experience, or equivalent demonstrated through one or a combination of work experience, training, military experience, or education
- Proven experience with Marketing platforms, representing expertise in successfully implementing complex solutions across the Marketing life cycle
- Hands-on familiarity with Generative AI platforms (LLMs), agent orchestration frameworks, prompt engineering, vector search/RAG, experimentation, and evaluation methods
- Demonstrated delivery of complex, platform-scale capabilities
- Experience writing detailed acceptance criteria and partnering tightly with engineering
- Proven ability to operate in a regulated enterprise environment
- Experience with vector search, RAG, evaluation, and observability tools
- Familiarity with model risk management and Responsible AI
- Experience supporting human-in-the-loop creative or compliance workflows
- Willingness to work on-site at one of the stated locations
- Must be able to work a hybrid schedule
- Relocation assistance is not available
- Not eligible for visa sponsorship
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyBacklog PrioritizationUser Story DevelopmentAcceptance Criteria WritingPlatform-Scale CapabilitiesVector SearchRAGPrompt EngineeringExperimentation MethodsObservability Tools
Soft Skills
CollaborationUser ResearchFeedback IncorporationCommunication
Tools & Technologies
AI/MLAnalyticsMarTechAdTechIncident Response ToolsDashboarding Tools
Industry Keywords
ComplianceResponsible AIHuman-in-the-Loop WorkflowsOperational EfficiencyCampaign Workflows