Xero

Product Marketing Manager – AB Platform

Xero
Posted 10/22/2026contractMelbourne • AustraliaMid-LevelSeniorWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in accounting, tax, and compliance workflows, with a strong focus on product marketing in B2B SaaS. Capable of translating complex technical concepts into clear messaging and collaborating effectively across diverse teams.

Highest-signal resume keywords
Product Marketing ExperienceTechnical Understanding of AccountingCompliance Workflow ExpertiseStakeholder EngagementStorytelling Skill

About the role

Key responsibilities & impact
  • Build expertise in how accounting and bookkeeping practices operate, focusing on the connected Compliance workflow
  • Shape positioning and messaging for the AB Platform, including Partner Hub, Workpapers and tax
  • Build a living library of verified customer proof points
  • Plan lifecycle programmes that help partners adopt important workflows
  • Take Workpapers Plus to market in Australia and Workpapers and Workpapers Plus to market in New Zealand
  • Develop a global value proposition and key messages for Agentic Tax
  • Clarify how the Compliance workflow fits into the Books to Workpapers to Tax story for the AB Platform
  • Grow customer proof and advocacy programmes and lifecycle campaigns that drive habitual use of priority workflows
  • Collaborate with Product Management, Design, Customer and regional go-to-market teams
  • Travel to key markets for customer research, stakeholder engagement and key events

Requirements

What you’ll need
  • Strong technical understanding of accounting, tax or compliance, or confidence to get to grips with it quickly
  • Product marketing experience, ideally in B2B SaaS
  • Track record of taking complex products to market
  • Ability to turn technical compliance, audit or tax capabilities into clear, practical language
  • Ability to work across product, compliance, tax and regional teams and align multiple stakeholders
  • Curiosity about how tax and compliance differ across regions
  • Storytelling skill to bring customer proof to life

Benefits

Comp & perks
  • Flexible hybrid working with no fixed office days
  • Team offsites and key stakeholder meetings
  • Travel opportunities to key markets for customer research, stakeholder engagement and key events

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
AccountingTaxComplianceB2B SaaS MarketingProduct PositioningMarket LaunchLifecycle Program PlanningCustomer Advocacy ProgramsMessaging DevelopmentStakeholder Alignment
Soft Skills
CuriosityCollaborationCommunication
Tools & Technologies
Partner HubWorkpapersWorkpapers PlusAB PlatformAgentic Tax
Industry Keywords
Compliance WorkflowCustomer Proof PointsMarket ResearchStakeholder EngagementRegional Tax Differences