Chief Marketing Officer

• Own Ellipsis Health's marketing engine end to end, from initial awareness of Sage through earning customer business
• Run the brand and demand-generation motion and translate clinical proof into scalable pipeline
• Shape Ellipsis Health's outcomes-backed brand narrative and AI care-management positioning
• Own brand awareness across events, thought leadership, customer stories, video, social, and account-based campaigns
• Define audience strategy by segment, including health plans, health systems, and stakeholders
• Translate business goals into MQL, SQL, and revenue targets, with channel and investment strategies
• Design and execute demand generation across ABM, direct mail, email, LinkedIn, conferences, events, and strategic partnerships
• Build reporting infrastructure to measure pipeline influence and CAC by channel and segment
• Report results and performance against goals
• Build and manage the marketing budget
• Establish sales-and-marketing feedback loops, win/loss analysis, and pipeline reporting
• Own brand voice, visual identity, tone, language, look and feel, and point of view
• Build and scale the enablement repository with localized pitch decks, ROI calculators, and stakeholder-specific messaging
• Own the content editorial calendar and consistent cross-channel narrative
• Develop white papers, case studies, and clinical outcome briefs through copywriting and design

Senior Director of Marketing

• Co-develop and operationalize an integrated go-to-market strategy across the Advertising & Rewards portfolio, supporting Xsolla Ads, Rewards, Xsolla Choice, Xsolla ID+ and Backpack
• Translate strategic direction into positioning, messaging, launch roadmaps, and measurable GTM outcomes
• Provide thought leadership on narrative development, competitive positioning, and content strategy
• Build the narrative, messaging, and marketing plan supporting Xsolla Ads’ expansion into brand and agency sales
• Partner on Xsolla’s strategic brand initiative and roll out new positioning
• Own the cross-product narrative across Choice, ID+ and Backpack, Rewards, and Ads
• Build messaging frameworks, value propositions, and proof points for each audience
• Translate positioning into decks, one-pagers, case studies, demand stories, web and landing-page copy, and event narratives
• Equip BD and sales teams with assets, talk tracks, and competitive positioning
• Develop audience- and persona-specific demand stories for gaming and non-gaming ICPs
• Own the marketing operating model, including campaign intake, prioritization, GTM documentation, and approvals
• Maintain GTM calendars and coordinated launch and event schedules; surface trends, risks, and optimization opportunities to the VP of Marketing
• Partner with product, growth, design, BD, legal, finance, and central marketing to keep launches on-brand and on time
• Coordinate with the central Xsolla marketing team to align campaigns with brand standards and broader GTM strategy

Director of Marketing – Advertising, Rewards

• Reposition Mirantis from a private cloud infrastructure company to a full-stack AI infrastructure company
• Build market gravity through analyst conversations, buyer shortlists, ecosystem conversations, earned attention, and brand awareness
• Personally craft positioning and messaging around open, vendor-agnostic AI infrastructure standards
• Own marketing across Enterprise and CSP/Neocloud businesses
• Develop coherent marketing for enterprise ABM, installed-base AI workload expansion, and reputation-driven CSP/Neocloud buyers
• Document marketing impact through case studies, metrics, and market-moving launches
• Lead, assess, develop, and reshape the existing marketing team
• Partner with BD to build relationships with NVIDIA and leading Neoclouds and turn them into joint go-to-market motions
• Report to the SVP & GM, with potential progression to the executive table based on impact
• Partner directly with Sales, Product, the CEO, and executive staff to shape company direction

VP of Marketing

• Lead the marketing and patient-acquisition strategy for a national multi-clinic fertility practice
• Report directly to the CEO and partner with the Board, clinical leadership, physicians, M&A, People, and Legal/Compliance teams
• Own the patient funnel from local market awareness through lead generation, consult conversion, referring-physician relationships, and regional reputation
• Manage and optimize a multi-million-dollar marketing budget across paid media, social media, agencies, MarTech, and events/sponsorships
• Build and execute integrated digital, content, referral, CRM/lifecycle, and local/regional demand-generation strategies
• Lead physician- and clinic-level marketing to support patient-direct and referral growth
• Partner with Operations and Clinic Directors to align demand with clinic capacity and scheduling
• Build and manage marketing analytics, attribution modeling, CRM reporting, and cost-per-acquisition analysis
• Ensure marketing content complies with HIPAA, FTC guidance, ASRM/SART guidelines, and state-specific healthcare advertising regulations
• Hire, develop, and manage the internal sales and marketing team and external agencies/vendors
• Increase patient consult volume, improve funnel conversion, reduce acquisition costs, and grow marketing-sourced revenue
• Present monthly marketing performance dashboards to the CEO/Board

• Set and lead Point's integrated marketing and communications strategy across earned media, paid media, social media, digital, and brand
• Define and steward Point's brand voice, key messages, and narrative across all channels
• Partner with the CEO and COO using strategic recommendations and performance data to drive decisions
• Lead, coach, and develop Marketing & Communications direct reports
• Collaborate with Development and Program Departments on departmental marketing and communications needs
• Manage the department budget and balance internal execution with external agency support
• Own the annual earned media strategy and editorial calendar
• Direct the retained PR agency on KPIs and pitch scholar, alumni, and mission stories to press
• Build an executive visibility program for the CEO
• Shape media-ready scholar and alumni narratives with privacy, dignity, and consent
• Own Point's brand identity and enforce brand and style guidelines
• Drive pointfoundation.org strategy, user experience, content governance, and SEO
• Manage integrated digital marketing across owned, earned, and paid channels
• Oversee organizational collateral, fundraising materials, program content, event content, and digital content
• Set social media vision and strategy and oversee execution
• Establish analytics dashboards, KPI tracking, audience research, and competitive analysis
• Review and approve all public-facing communications
• Lead signature campaigns from concept through launch and measure impact
• Drive annual impact reporting and organizational recognition efforts

Director of Marketing – Communications

• Partner in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives
• Transform field insights and real-world feedback into data-driven program enhancements
• Manage Advisory Board execution end-to-end, including recruitment, facilitation, and reporting
• Manage peer-to-peer and patient ambassador programs, including speaker selection, coaching, events, and reporting
• Conduct field-based market research to inform or validate brand strategy
• Manage marketing campaigns and programs from concept through execution, including agency relationships and promotional review
• Act as Marketing liaison to aligned sales teams and provide education on brand programs
• Develop regional business engagement plans and manage HCP/KOL relationships
• Identify and engage emerging KOLs and secure participation in congress events and other programs
• Report and synthesize KOL, patient, and caregiver insights into recommendations and trend/sentiment analyses
• Manage Patient Ambassador and Influencer programs, including operations, agency management, contracting, content, and events
• Manage Speaker Bureau and Patient Ambassador/Influencer programs
• Lead Medical Marketing initiatives through ideation, development, approval, execution, optimization, and evolution
• Develop content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and promotional materials
• Partner with Sales, Medical, and Market Access field teams to ensure consistent brand strategy implementation
• Help evolve Field Playbook guidelines and optimize processes and procedures
• Collaborate with Legal and Compliance to ensure adherence to applicable guidelines and requirements

Associate Field Medical Marketing Director

• Own marketing strategy, growth, and brand across Formula Fig and FFFormulations
• Partner directly with the CEO on marketing for a multi-location service business and a new product brand
• Build the marketing team, reporting rhythm, and growth strategy
• Drive new guest and member acquisition across organic, local, and partnership channels
• Lead retention and lifecycle marketing, including membership renewal, win-back, and repeat-purchase programs
• Own attribution, measurement, KPI dashboards, forecasts, and campaign postmortems
• Own and evolve brand strategy and positioning for both brands
• Translate guest insights, cultural trends, and business priorities into brand strategy
• Steward consistent brand expression across channels and guest touchpoints
• Direct creative for campaigns, content, and launch materials
• Lead Fig Fans influencer and community ambassador program
• Set social strategy and execution across Instagram, TikTok, and LinkedIn
• Lead strategic partnerships and brand experiences from evaluation through measurement
• Identify experiential, cultural, earned-media, community, and social-impact opportunities
• Build and manage the marketing budget and promotional calendar with Finance and Retail Operations
• Establish planning, prioritization, ownership, and performance processes
• Manage and develop the marketing team
• Manage external agencies and consultants
• Set clear ownership and hold the team accountable

Director of Marketing

• Lead Neural Concept’s market positioning, product narrative, growth strategy and marketing operating model
• Define the company’s point of view, differentiation, customer value proposition and category story around AI for Engineering
• Translate complex technology into messaging for engineers, executive buyers, partners, analysts and the broader market
• Develop product marketing, sales enablement, launches, customer stories and executive-level commercial materials
• Set the marketing function’s structure, priorities, processes and decision cadence
• Allocate internal resources and determine which capabilities to build in-house or source from agencies and external partners
• Define how marketing creates opportunities, accelerates pipeline and supports large enterprise deals
• Own the path from target account and engagement to qualified opportunity
• Report on opportunity creation, marketing-sourced and influenced pipeline, account engagement, brand authority and customer advocacy
• Build an integrated growth engine across ABM, field, digital, partner marketing and demand generation
• Use customer evidence, partners, analysts, PR, thought leadership and industry moments to amplify the company’s position
• Strengthen partner marketing and connect it to the demand engine
• Lead and develop the specialist marketing team across product marketing, brand and communications, digital and marketing operations, creative, partner marketing and regional field marketing
• Run regular alignment with the CEO, commercial leadership, Product, Engineering and marketing
• Represent Neural Concept externally with customers, partners, analysts, media and industry leaders
• Report to the CEO