Content Manager

• Own the editorial strategy for AI and data across communications, presentations, stories, executive messaging, QBRs, events, and other channels
• Maintain visibility into the content ecosystem, including published content, audience messaging, traction, gaps, and inconsistencies
• Build and maintain systems that make content reusable and discoverable
• Run and improve the content library as a product for leaders and content creators
• Steward narrative consistency by identifying conflicting messages, overlapping content, and simplification opportunities
• Own the data and DxP wins story engine, sourcing, shaping, and recirculating data-outcome stories
• Partner with DxP and EDO teams to maintain a continuous story pipeline
• Curate and update examples, success stories, use cases, proof points, and executive narratives
• Work with ECO and Global Comms on CGweb and SharePoint
• Advise leaders and content creators on message selection and audience context
• Edit and refine content across formats for clarity, consistency, and alignment with change objectives
• Create scalable content operations using AI where possible
• Establish an intake and prioritization process for content requests
• Measure content discovery, reuse, and reduction in duplicate work

Change Activation Manager – Content

• Develop and implement the company's social media strategy to support brand awareness, sentiment, social thought leadership, and marketing communications
• Execute content development, deployment, and measurement functions supporting social media content strategy
• Design and execute social media strategies and campaigns for brand storytelling and awareness
• Administer corporate social media accounts and maintain the social media calendar
• Manage social media communities to optimize reach, earned growth, and organic engagement
• Plan, create, and publish content based on business objectives and user needs
• Implement best practices and respond to changing environments, technologies, and trends
• Track and measure platform performance and sentiment, report findings, and adapt approaches
• Collaborate with department staff, leadership, and product teams
• Support crisis communications, media relations, external partnerships, and thought leadership as needed
• Perform other duties as assigned

Content Strategist

• Develop and maintain Everly's content strategy with the Head of Marketing and User Experience
• Translate strategic direction into executable content plans with owners, timelines, and measurable goals
• Own the editorial calendar across the Insights Library, advisor guides, partner-facing content, policyholder communications, and social channels
• Identify content gaps and opportunities using audience needs, competitive research, and search/AI visibility data
• Write and produce thought leadership content, white papers, product explainers, and co-branded partner content
• Develop advisor-facing sales enablement content, including objection handling guides, product narratives, and conversation frameworks
• Develop policyholder-facing communications
• Manage and brief the external content contractor while maintaining quality and brand voice
• Own SEO strategy, including keyword research, on-page optimization, content structure, and internal linking
• Build and execute AEO strategy for visibility in AI-powered answer engines such as ChatGPT, Perplexity, and Claude
• Optimize content using structured data, clear entity definition, authoritative sourcing, and direct, well-cited answers
• Track search and answer engine visibility metrics and adjust the content plan
• Educate the broader team on SEO/AEO best practices
• Design and implement AI-powered content production workflows using tools such as Claude, ChatGPT, and HubSpot AI
• Build and maintain prompt libraries, brand-voice guides, and AI content templates
• Use AI tooling to scale content output across formats, channels, and versions
• Ensure AI-assisted content meets quality, compliance, and brand standards
• Support campaign content, asset copy, project coordination, marketing planning, reporting, and cross-functional coordination with distribution, product, and compliance

Senior Marketing Content Strategist

• Lead content strategy for health and fitness-focused RFPs
• Develop concepts and recommendations aligned with client objectives, audience insights, platforms, formats, and distribution strategies
• Partner with the HearstMade Health & Fitness Director, marketing, sales, account management, editors, and cross-functional teams
• Serve as strategic and editorial lead from ideation through execution
• Manage multiple projects and timelines simultaneously
• Assign, brief, and manage freelance writers and creators
• Provide editing, feedback, and guidance throughout the creative process
• Write, edit, package, and publish branded health and wellness content
• Produce explainers, product roundups, athlete and patient profiles, and other editorial formats
• Ensure consistency across writing, editing, packaging, review cycles, and final deliverables
• Navigate stakeholder feedback while balancing editorial integrity, audience engagement, and client expectations

Manager, Content Strategy – Health & Fitness

• Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s global EVP
• Find and develop distinctive employee stories, talent value propositions, and messaging for priority audiences and career areas
• Write, edit, and guide content for career site pages, social media, video, email, CRM communications, and recruitment campaigns
• Develop content for talent events before, during, and after each event, including invitations, recruiter talking points, event messaging, and candidate follow-up
• Create messaging frameworks, templates, and toolkits that help regional teams use connected content while meeting Ford enterprise brand standards
• Partner with recruiters, regional employer brand leads, and business stakeholders to identify content needs and support attraction strategies for critical talent segments
• Analyze career site, campaign, social, and CRM performance; share findings and recommend improvements to content and the candidate experience
• Build connected content experiences across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications
• Contribute to special projects and talent communities, including the Ford US Military community

Global Talent Attraction, Content Strategist

• Support the acquisition, verification, and maintenance of clinical drug information for embedded and referential domestic and international content
• Perform pharmaceutical surveillance, content intake, and editorial processing using proprietary systems and workflow tools
• Evaluate source materials, identify discrepancies, and determine appropriate content updates
• Research, acquire, and perform surveillance of pharmaceutical product information and associated source materials
• Enter, verify, format, and edit drug-related data in editorial and proprietary systems
• Submit work for peer review and incorporate feedback
• Triage and prioritize pharmaceutical information, track translation needs and costs, and prepare materials for downstream editorial or clinical use
• Manage assigned workload to meet deadlines, productivity expectations, and quality targets
• Utilize document management systems, workflow tools, and internal platforms
• Identify issues and develop solutions to improve tools, processes, or data handling

Content Editor – Acquisition Editor

• Own social media content strategy for a global technology company.
• Shape how the company connects with consumer audiences across LinkedIn, Instagram, X, Facebook, and TikTok.
• Establish strategy, content calendars, workflows, and governance connecting global and regional marketing efforts.
• Collaborate with creative and product management to turn technical products and ideas into engaging, platform-native content.
• Develop and execute a comprehensive global social media content strategy aligned with product and business priorities.
• Create and develop social content with external resources.
• Own master content calendars across social platforms.
• Establish global-to-regional workflows supporting brand consistency and local relevance.
• Develop platform-specific approaches for brand storytelling and audience engagement.
• Use community engagement, influencer collaborations, and platform-specific tactics to grow audiences and increase share of voice.
• Monitor social performance, audience growth, engagement, and competitive share of voice.
• Establish social governance and processes keeping global and regional teams aligned.
• Report to the GM.

Social and Content Lead

• Develop and maintain an editorial vision for educational and storytelling content
• Plan and manage the editorial content calendar across website, guides, product education, and brand storytelling
• Identify valuable topics explaining Rocky Talkie’s brand, radio technology, and real-world performance
• Ensure content aligns with brand positioning, customer needs, and product priorities
• Lead development of in-depth guides, resources, and educational materials about backcountry communication, radio knowledge, and adventure-sport applications
• Translate product knowledge into practical, accessible customer education
• Own written content across product education, activity resources, and technical explainer website pages
• Improve the clarity, structure, and usefulness of existing content
• Direct visual content across photography and video as it supports editorial content
• Develop long-form articles reflecting Rocky Talkie’s values, craftsmanship, and community
• Tell stories about real-world product use
• Write and edit video scripts, articles, guides, interviews, and product storytelling content
• Gather visual assets and drive storytelling based on input from ambassadors, influencers, subject matter experts, and internal contributors
• Collaborate with product, marketing, and creative teams
• Partner with designers, photographers, and filmmakers to produce editorial content
• Maintain editorial voice and standards for clarity, usefulness, accuracy, and AP Style
• Develop content-creation and review guidelines and processes

Editorial Content Lead

• Build and maintain ACLS press lists, draft pitches, and support media coverage efforts
• Track and log ACLS media coverage and mentions
• Cultivate relationships with journalists and media outlets
• Develop, execute, and refine earned media strategies across higher education, philanthropy, news, policy, culture, and other relevant outlets
• Collaborate with program and fundraising teams on earned media strategies
• Write, distribute, and manage responses to press releases and targeted pitches through PRNewswire
• Monitor editorial calendars for key media targets
• Develop op-eds, talking points, briefing documents, and background research
• Track and report community engagement metrics for earned media
• Identify and write stories about ACLS community members and impact using video, photography, and written formats
• Coordinate video shoots with external vendors and develop promotional content
• Conduct constituent interviews and create social media cuts
• Capture event photography as needed
• Write social media content and help implement strategies for Facebook, BlueSky, Instagram, YouTube, and LinkedIn
• Oversee monthly community newsletter content and ACLS announcements
• Present select projects to staff and leadership
• Manage external communications distribution through Mailchimp, social media, and WordPress
• Document processes and policies for Cision, media outreach, and content development
• Provide general administrative support and other duties as assigned

Media Relations and Content Manager

• Build subject matter expertise to develop and tailor messaging for the Division of Practice Advancement and other assigned business areas
• Lead content plan development and promotional strategies that drive engagement
• Continuously improve AAFP content through audits, measurement, optimization and process improvements
• Collaborate with editors, writers, designers and marketers to produce and distribute content across the website, social media, email marketing and podcast channels
• Routinely audit content and identify areas for improvement
• Build editorial schedules, ensure deliverables are met, measure effectiveness, and share insights and best practices
• Develop high-quality resources, education and connection to deliver member value
• Help drive organizational revenue through member value and retention
• Perform other duties as assigned