Creative Strategist

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches
• Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments
• Write hooks, scripts, and copy direction for the team and creators
• Direct the output and priorities of the social team, freelancers, and production partners
• Partner with Leonhart and in-house creators on content and distribution
• Review creative before publication and provide improvement notes
• Build a repeatable process for producing, reviewing, publishing, and testing creative
• Run the paid-social testing roadmap and adapt winning UGC for paid
• Turn collector behavior, reviews, customer insights, and cultural moments into content
• Maintain a rolling content and launch calendar and extend launches beyond week one
• Use performance data to determine which concepts, hooks, formats, and creators to scale
• Send a weekly creative performance recap
• Set and protect Rare Candy’s voice and visual approach
• Work with the Director of Growth and CEO on brand positioning and messaging
• Audit six months of organic and paid content, establish a weekly creative rhythm, and create initial briefs
• Build a dependable weekly creative pipeline, structured paid-creative testing program, creator/UGC system, launch concept backlog, and weekly performance report
• Develop Rare Candy’s recognizable brand voice and look and lead creative across Growth over time

Senior Creative Lead – Growth

• Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance
• Build creative hypotheses, testing frameworks, and messaging systems
• Write and guide performance copy that is structured, intentional, and measurable
• Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots
• Mentor junior creatives, sharpening strategic thinking, analytical instincts, and execution quality
• Present creative strategy and performance rationale to clients
• Stay current on platform changes, creative formats, and performance trends impacting results

• Own creative strategy across multiple paid social accounts, from insight and hypothesis through execution and iteration
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance
• Build clear creative hypotheses, testing frameworks, and messaging systems
• Write and guide performance copy that is structured, intentional, and measurable
• Partner with design, editing, and media buying to ensure creative is built for testing, scale, and learning
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots
• Mentor junior creatives, sharpening their strategic thinking, analytical instincts, and execution quality
• Present creative strategy and performance rationale to clients
• Stay current on platform changes, creative formats, and performance trends

• Develop 10–20+ new concepts and angles across 4–8+ products weekly
• Produce 80+ finished, launch-ready ad assets across statics, video, and variations
• Turn winning concepts into iterations with new hooks, headlines, formats, sizes, personas, and offers
• Deliver launch-ready creative in hours rather than days
• Maintain quality, brand standards, and compliance
• Build and ship high weekly volumes of static and video ads across multiple products
• Use AI and other creative tools to multiply output while preserving strategic thinking
• Research competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
• Work directly with media buyers to analyze performance and set testing priorities
• Kill weak ideas quickly based on data
• Create concepts for advertorials, listicles, PDPs, and ad VSLs, matching angles to landing pages and offers
• Brief video editors and other creative resources
• Write production briefs including scripts, budgets, production details, and creative direction
• Maintain an organized creative library and naming system
• Report to the VP Creative / CMO

Performance Creative Strategist, Graphic, Video & AI Designer

• Watch and analyze long-form YouTube content to identify opportunities for short-form cutdowns
• Determine which moments, narratives, hooks, and ideas are likely to earn attention in short-form environments
• Create actionable creative briefs for editors
• Direct structure, hooks, pacing, storytelling, framing, and short-form optimization
• Review editor cuts and provide specific feedback through multiple revision rounds
• Own cutdowns from initial concept through near-final approval
• Develop judgment to independently run the cutdown process for individual clients
• Research short-form trends, formats, creators, competitors, and emerging audience behaviors
• Source examples and references for client work
• Analyze why content earns attention and translate insights into creative decisions
• Support original short-form content strategies and organic audience-growth ideas across social platforms
• Manage assignments and creative workflows in Asana
• Coordinate with editors and creators
• Track deliverables, timelines, revisions, and outstanding feedback
• Follow up proactively on at-risk work
• Organize briefs, edits, feedback, and final deliverables
• Take ownership of work and grow into broader creative strategy, research, original content development, and client ownership

Junior Creative Strategist, Social Video

• Analyze long-form YouTube content to identify opportunities for short-form cutdowns
• Determine moments, narratives, hooks, and ideas with short-form potential
• Curate, reframe, restructure, and optimize long-form content for short-form audiences
• Create actionable creative briefs for editors
• Direct structure, hooks, pacing, storytelling, framing, retention, and platform-specific optimization
• Review editor cuts and provide creative feedback through revisions
• Own cutdowns from concept through final approval
• Manage cutdown workstreams across clients
• Research short-form trends, formats, creators, competitors, brands, and audience behaviors
• Source examples and references for client work
• Develop original short-form content strategies, concepts, formats, series ideas, and creative territories
• Translate brand and channel goals into social-first creative
• Partner with senior strategists on content and audience strategy
• Manage assignments and workflows in Asana
• Coordinate editors and creators, track deliverables, timelines, revisions, and feedback
• Proactively address risks, keep work moving, and ensure final deliverables are organized
• Balance creative quality with volume and speed across the short-form slate

Creative Strategist, Social Video

• Deliver the right paid social creative at the right time on the right channels to drive client growth
• Produce creative reporting with in-depth performance analysis
• Explain the state of paid ad accounts and designate top and bottom performers across channels
• Analyze creative trends based on performance and translate findings into actionable creative strategies and tactics
• Own strategic components of client relationships
• Pitch strategic and tactical ideas, share creative live, present detailed creative reporting to large client groups, and answer questions about strategy and platform data
• Develop sophisticated quarterly testing strategies using competitor and market research, historical performance, and upcoming brand priorities
• Craft new messaging and audience hypotheses
• Translate high-level strategy into tactical testing plans and concept roadmaps
• Write tactical briefs for the creative team
• Scale top performers through smart iteration flights and provide strategic feedback on edits
• Serve as a strategic touchpoint and source of truth for the internal creative team
• Translate reporting for creative teams and maintain logs of test results
• Build tactical playbooks to streamline production processes and educate the creative team on top-performing ad formats

Senior Creative Strategist – Performance Marketing

• Concept and produce performance creative end-to-end, from ideation and scripting through editing and delivery
• Create ads across paid social, CTV, and emerging channels
• Elevate visual quality, pacing, storytelling, brand quality, and creative performance
• Monitor platform trends, formats, and cultural shifts
• Develop hooks, angles, and creative frameworks based on performance drivers
• Translate performance data into creative direction with media and growth teams
• Manage agency and production partners through briefs, creative direction, and quality checks
• Edit and polish video ads directly at speed
• Leverage AI tools for ideation, scripting, editing, and asset generation
• Help build a scalable creative system blending craft, data, AI, and media strategy

Senior Creative Strategist, Growth

• Manage creative agencies and partners from briefing through delivery and performance review
• Lead the full creative workflow across research, briefs, production, QA, feedback, testing, and learnings
• Write around 10 creative briefs per week based on research, customer insights, and performance data
• Review scripts, UGC concepts, statics, hooks, edits, landing-page ideas, and research
• Provide clear, actionable feedback and keep creative workflows moving in Notion
• Research winning ads, customer reviews, competitors, audience pain points, hooks, and offers
• Analyze creative performance using hook rate, hold rate, CTR, CPA, ROAS, CVR, and revenue
• Turn performance insights into recommendations and repeatable creative systems
• Run biweekly agency calls and hold partners accountable for quality and execution

Creative Lead

• Develop ad concepts grounded in Open’s practices and products, audience motivations, cultural insights, and creative performance
• Write clear, compelling copy across hooks, scripts, headlines, and ad messaging
• Shape hooks, scripts, storyboards, and messaging angles for creator content, testimonials, product demonstrations, and brand storytelling
• Translate ideas into production-ready briefs with clear direction for talent, visuals, pacing, and editing
• Partner with designers, editors, creators, and the growth team to take concepts from brief through final delivery
• Manage creative production timelines, feedback, and deliverables across multiple concepts and variations
• Build creative testing plans across hooks, formats, messages, and audiences, with a clear hypothesis behind each test
• Review results with the growth team and build a reusable library of winning hooks, concepts, and audience insights

Creative Strategist jobs in United States

Senior Creative Lead – Growth