Digital Marketing

• Execute custom-designed digital marketing strategies for a top-producing real estate agent
• Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter
• Format graphics and short-form videos featuring listings, open houses, market updates, and community highlights
• Draft captions aligned with the agent’s values, investment insights, and local market expertise
• Monitor comments, direct messages, and community interactions daily; escalate buyer and seller leads
• Draft, format, and schedule bi-weekly/monthly email newsletters using real estate CRM and email marketing software
• Incorporate market reports, home valuation tools, featured listings, and home-maintenance advice into broadcasts
• Organize and segment contact lists
• Create social media posts, story templates, open house flyers, and market update graphics using Canva templates
• Promote digital client resources such as valuation pages, mortgage calculators, and buyer/seller guides
• Organize listing photos, property walkthrough clips, and client testimonials in shared cloud drives
• Participate in regular check-ins with the Lead Marketing Strategist
• Monitor email and social media engagement metrics to support strategy optimization

Digital Marketing Virtual Assistant – Real Estate Focus

• Provide practical delivery support as client work grows
• Conduct website and competitor research
• Create and edit B2B content
• Perform on-page SEO and keyword research
• Upload and format website content
• Support digital campaigns and reporting
• Work with analytics, Search Console, and SEO tools
• Use AI tools responsibly to improve research and delivery

B2B Digital Marketing, SEO Specialist

• Own and manage the promotional calendar across both brands
• Plan, design, build, and send promotional, product launch, and seasonal email campaigns
• Manage automated CRM flows, including welcome, abandoned cart/browse, post-purchase, and win-back sequences
• Design polished, on-brand email templates
• Segment audiences and personalise messaging to improve engagement and conversion
• Report on email performance, including open rates, CTR, revenue per send, list growth, and deliverability
• Maintain email best practices for deliverability, accessibility, and dark mode rendering
• Write and publish SEO-optimised blog posts, buying guides, landing pages, and product copy
• Identify keyword opportunities and content gaps
• Create content suited to AI and LLM-powered search experiences
• Monitor organic performance using Google Search Console, GA4, and SEMrush
• Coordinate email and content activity with the wider marketing calendar and paid campaigns
• Support the Growth Director with ad hoc tasks, competitor research, and reporting
• Ensure work aligns with Nectar and DreamCloud brand positioning
• Present regularly to key stakeholders

Digital Marketer

• Own Digital Acquisition capabilities to drive growth and efficiency in acquiring new Cardmembers
• Manage end-to-end dynamic offer personalisation strategy and execution within Cardshop, ensuring continuous performance improvement
• Maximize consumer and commercial product/campaign awareness and on-site performance through best-in-class content and UX
• Champion best practices for digital content and UX, factoring in cross-device behaviour trends
• Leverage competitor and market research to identify opportunities to improve online acquisition journeys
• Collaborate with COE, Compliance, Product, Risk and other stakeholders to align and plan upcoming initiatives and capabilities
• Regularly update wider business teams and senior leadership on project statuses
• Manage key projects and deliverables for the online prospect journey, including acquisition website pages, e-application forms and transformational capabilities
• Drive continuous optimizations through UX best practices and test-and-learn initiatives

Digital Marketing Executive – UK Digital Acquisition

• Assist in planning, implementation and reporting across paid media channels: Paid Social, PPC and Affiliates across UK, US and European markets
• Plan and deliver online media across Paid Search, Paid Social, Display and Affiliate marketing
• Build Paid Social ads for promotional activity, always-on creatives and ad hoc campaigns
• Develop working relationships with CRM, Brand, Trade, Buying and agency teams to support the e-commerce business
• Coordinate technology and creative requirements, including tracking setup and creative briefing
• Liaise with website creative agencies, integrated marketing agencies, online advertising agencies, media agencies and online publications
• Support weekly and monthly reports and record daily channel performance
• Produce ad hoc channel reports to analyse digital marketing performance, identify opportunities and reduce inefficiencies

Digital Marketing Assistant

• Plan and deliver multi-channel marketing campaigns to drive digital app subscription growth
• Coordinate activity across paid social, PPC, ASO, and CRM channels
• Coordinate Product, Tech, Brand, Design, and CRM teams for app marketing
• Brief specialists, align timelines, and maintain campaign consistency with the digital subscription strategy
• Collaborate with Design to produce campaign assets for the Good Food and Radio Times apps
• Contribute to App Store Optimisation, including keyword strategy, metadata testing, in-app events, feature nomination, creative optimisation, and new market opportunities
• Use reporting tools and in-app analytics to monitor campaign performance across acquisition and lifecycle journeys
• Turn data into recommendations and actionable insights
• Run structured experimentation across paid acquisition and app store channels
• Support subscriber LTV and CAC goals
• Optimise spend and offer strategy across Apple App Store, Google Play, and web checkout

Senior Digital Marketing Executive

• Manage organic social posting for the suite of Open Programmes
• Create copy, select images using Canva, and post across social channels via Hootsuite or Flocker Display
• Use Microsoft Dynamics CRM Insights to create segments, journeys, and targeted email communications
• Provide basic web page editing support
• Create regular newsletters and ad-hoc email marketing campaigns
• Organise digital events such as faculty webinars
• Assist with internal communications and promotional activities
• Interact with key suppliers, including media agencies
• Conduct market and competitor research projects
• Source testimonials and guest blogs from faculty and participants
• Edit and publish website blogs and social media content
• Manage and maintain Corporate Open landing pages
• Ensure embedded Microsoft Dynamics forms function correctly to capture and track leads
• Contribute to JBSEEL values, team activities, and special projects
• Report to the Digital Marketing Manager

Digital Marketing Executive – Maternity Cover

• Provide in-house digital expertise across Auriens and Draycott
• Lead internal paid media briefs, budget recommendations, testing agendas and performance reviews across paid digital channels
• Work with specialist media agencies on planning, buying and optimisation
• Set priorities for website UX, conversion, forms and lead capture
• Manage web development partners and help shape future website migration or redevelopment
• Oversee technical and performance SEO with specialist partners
• Ensure tracking, tagging, attribution, GA4 and dashboards provide reliable performance reporting
• Measure cost per qualified lead and the quality of enquiries generated by each channel
• Ensure websites, CRM, forms and marketing platforms integrate reliably and data flows correctly
• Oversee CRM system architecture, integrations, tracking, data quality and reporting
• Ensure digital measurement and data collection comply with privacy, consent and regulatory requirements
• Manage media, web and SEO agencies and suppliers through clear briefs, recommendation reviews and performance oversight
• Report to the Group Marketing Director and work alongside the Marketing Managers for Auriens and Draycott

Digital Marketing – Performance Manager

• Research, identify, and reach out to potential media partners
• Secure mutually beneficial cross-promotional deals
• Set up, manage, and optimise Google Ads campaigns
• Monitor advertising spend, target demographics, and CTR
• Write copy for vendor campaigns to secure sponsors
• Write delegate campaigns engaging C-level decision-makers and driving registrations
• Track, analyse, and report key marketing activities
• Use real-time data to refine strategy and track lead generation
• Report campaign success to key stakeholders
• Execute multi-channel marketing campaigns for global cybersecurity events

Digital Marketing Executive

• Support the Head of Digital Marketing in developing, managing, and executing Mulberry’s digital marketing strategy across key regions
• Forecast channel traffic, demand, and efficiency
• Manage external agencies and ensure delivery of channel strategy and performance
• Deliver revenue targets across CRM and email, with other channels as required
• Plan, set up, and execute weekly email campaigns based on the promotional calendar, launches, and key focuses
• Manage and optimise email campaigns and customer-retention flows, including welcome series and reactivations
• Develop and implement CRM strategies to enhance customer retention and engagement
• Develop strategies to convert non-loyalty customers and drive engagement, lifetime value, and retention
• Manage daily, weekly, and monthly reporting to deliver growth across marketing channels
• Analyse campaign data and optimise KPIs including open rate, click-through rate, engagement time, conversion rate, revenue per email, and average order value
• Identify growth opportunities and optimise performance across marketing channels
• Monitor and maintain campaign tracking, attribution, and performance accuracy across all markets
• Collaborate with creative and content teams to test and refine ad messaging, creative formats, and landing pages
• Demonstrate Mulberry’s values and act as a positive brand ambassador
• Support an inclusive culture and incorporate environmentally and socially responsible practices into the role