Digital Marketing

• Own demand generation strategy and roadmap across all brands
• Drive qualified pipeline and new ARR growth
• Build, lead, and develop a high-performing demand generation team
• Own the web estate and conversion surface, with the Web Developer as a direct report
• Design and execute A/B and multivariate testing across landing pages, campaigns, and conversion paths
• Scale qualified pipeline through GEO/SEO strategy, content, and multi-channel demand campaigns
• Partner with Sales leadership on messaging, targeting, lead quality, pipeline, and conversion objectives
• Own acquisition efficiency across brands and funnels using LTV-to-CAC as the investment guardrail
• Establish data-driven reporting standards and translate web analytics and campaign performance into executive insights
• Lead the shift from sales-led to product-led growth by building self-service acquisition and conversion paths
• Drive up-market demand programmes for mid-market and larger customers
• Build the measurement and attribution foundation, including reliable tracking, definitions, and reporting standards
• Partner with Product, Product Marketing, and Finance on pricing and packaging strategy and demand-side execution of pricing changes
• Own competitive positioning in paid channels and manage acquisition payback discipline
• Collaborate with Product Marketing on positioning, messaging, industry-specific conversion paths, and campaign feedback
• Collaborate with Lifecycle & Customer Marketing on demand handoff, retention, and expansion alignment

Director of Demand Generation, Digital Marketing

• Drive Socure's digital marketing vision, strategy, and execution with AI and marketing agents at the core
• Lead the digital marketing team and partner with cross-functional stakeholders
• Build AEO and SEO programs to increase Socure's AI-assistant visibility and traditional rankings
• Run full-funnel paid media across Google, LinkedIn, Meta, LLM Ads, programmatic, and emerging AI ad surfaces
• Use AI for targeting, creative variation, bid strategy, and budget reallocation
• Build agent-driven lifecycle programs that respond to buying signals and coordinate handoffs with Sales Development and ABM
• Turn socure.com into an adaptive, personalized website with conversational paths to demos
• Design and operate an agentic marketing engine converting market signals into content and campaign assets
• Establish human-in-the-loop review for accuracy, brand, and compliance
• Build attribution and reporting connecting AI visibility, paid, lifecycle, and web engagement to pipeline and bookings
• Lead and grow teams across paid, organic/AEO, lifecycle, and digital operations
• Mentor team members to work effectively alongside AI agents
• Deliver first-year outcomes including AI-assistant citations, increased qualified pipeline contribution, live agentic workflows, improved demo conversion, and faster higher-quality team output

Head of Digital Marketing, AI-Driven Growth

• Lead day-to-day activation of paid media campaigns across programmatic display and video, paid social, paid search, and account-based marketing
• Build and launch campaigns in demand-side and self-serve buying platforms
• Configure line items, inventory targeting, frequency caps, pacing, objectives, placements, audiences, delivery settings, keywords, ad copy, extensions, negative keywords, and bid strategies
• Configure retargeting, lookalike, intent-based, and first-party audience targeting
• Coordinate creative specifications, tag delivery, and landing page readiness
• Perform pre-launch quality assurance for targeting, budgets, dates, creative rendering, tracking, and landing pages
• Own campaign taxonomy, naming standards, launch checklists, and version control
• Document build procedures and platform-specific configuration guides
• Monitor pacing, delivery, and efficiency against plan
• Execute bid adjustments, budget shifts, audience refinement, placement exclusions, and other optimizations
• Create and execute tests across ad copy, creative, audiences, and landing pages
• Escalate delivery, inventory quality, and measurement issues with recommended actions
• Build and maintain negative keyword and placement exclusion lists
• Produce recurring campaign reports and written performance commentary
• Design and maintain paid media dashboards
• Conduct post-campaign analysis and provide improvement recommendations
• Partner with Marketing Analytics on conversion tracking and attribution
• Collaborate with channel experts, Product and Brand Marketing, Trafficking, MarTech, and internal stakeholders
• Identify platform features, ad formats, and industry trends
• Support onboarding and knowledge sharing for specialist teammates and contract resources
• Contribute to the paid media playbook

Senior Digital Marketing Specialist – Paid Media Activation, Programmatic, Paid Social, Paid Search

• Traffic display, video, native, and rich media creative into ad servers and buying platforms
• Verify specifications, click-through URLs, and third-party tag integrity
• Build and maintain ad server placement structures, creative assignments, and ad associations
• Manage creative rotation and weighting across campaign flights
• Generate and distribute trafficking sheets and ad tags to publishers
• Retrieve, version, and store creative assets
• Implement and validate conversion pixels, floodlight tags, and event tracking
• Audit tag placement across landing pages and site templates
• Maintain tag documentation mapping tags to campaigns, conversion events, and owners
• Coordinate tag requests with verification, rich media, and measurement vendors
• Monitor delivery across ad servers, buying platforms, and publisher reporting
• Investigate and resolve impression, click, and conversion discrepancies
• Troubleshoot creative rendering, latency, and serving failures
• Escalate unresolved technical issues with investigation summaries
• Track recurring discrepancy patterns by publisher or platform
• Maintain ad-serving hygiene by retiring completed placements, archiving inactive creative, and removing orphaned tags
• Monitor impression consumption against vendor commitments and flag pacing variances
• Support invoice validation by reconciling served impressions with vendor reporting
• Maintain configuration documentation, user access, naming standards, and trafficking procedures
• Execute pre-launch quality assurance checks
• Pull ad server delivery reports for campaign reporting
• Coordinate launches with the Activation Senior Specialist and other teams
• Develop trafficking status views showing built, pending, and blocked work
• Stay current on ad-serving standards, creative formats, privacy, and signal-loss developments

Digital Marketing Specialist II – Paid Media Trafficking, Ad Serving, Tagging, Creative Rotation

• Execute custom-designed digital marketing strategies for a top-producing real estate agent
• Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter
• Format graphics and short-form videos featuring listings, open houses, market updates, and community highlights
• Draft captions aligned with the agent’s values, investment insights, and local market expertise
• Monitor comments, direct messages, and community interactions daily; escalate buyer and seller leads
• Draft, format, and schedule bi-weekly/monthly email newsletters using real estate CRM and email marketing software
• Incorporate market reports, home valuation tools, featured listings, and home-maintenance advice into broadcasts
• Organize and segment contact lists
• Create social media posts, story templates, open house flyers, and market update graphics using Canva templates
• Promote digital client resources such as valuation pages, mortgage calculators, and buyer/seller guides
• Organize listing photos, property walkthrough clips, and client testimonials in shared cloud drives
• Participate in regular check-ins with the Lead Marketing Strategist
• Monitor email and social media engagement metrics to support strategy optimization

Digital Marketing Virtual Assistant – Real Estate Focus

• Publish articles on the website and update existing pages
• Prepare and update webinar landing pages
• Set up, moderate, and assist with live and automated webinars
• Write Telegram newsletters and promotional posts for Telegram channel placements
• Research influencers on Instagram and LinkedIn; conduct outreach and communication
• Prepare visuals for social media, website, and webinars, including PNG assets
• Prepare advertising creatives and layouts based on creative briefs
• Support day-to-day marketing campaigns and content projects
• Work closely with the marketing lead and founders, receiving guidance and feedback and gradually taking ownership of tasks

Digital Marketing Intern, Russian Speaking

• Build and deploy digital marketing campaigns across multiple channels such as Meta, YouTube, Search, and more
• Coordinate with external ad vendors
• Collaborate with the creative team to produce marketing materials that advance the Devoted brand and generate successful results
• Ensure 100% compliant, error-free marketing materials
• Use Monday.com to manage creative requests with in-house video, design, copy, and compliance teams
• Leverage Looker and Google Sheets to track channel performance

Digital Marketing Associate

• Direct the digital engine supporting new-logo acquisition and customer expansion
• Manage a 7-figure digital marketing budget and drive marketing-sourced pipeline across mid-market and enterprise segments globally
• Translate cross-functional briefs into demand generation plans, traffic strategies, and budget recommendations
• Manage paid, email, and digital execution for global campaigns and report results to campaign owners
• Build repeatable playbooks, templates, and intake processes
• Advise campaign owners using performance data
• Partner with Revenue Marketing, Portfolio Marketing, Field, Events, Sales, and Customer Success on launches, strategic accounts, ABM, acquisition, and expansion programs
• Develop integrated multi-channel strategies from awareness through closed-won ARR
• Own always-on paid search, paid social, lifecycle nurture, acquisition, retention, and expansion programs
• Allocate digital budget based on pipeline and bookings and optimize new programs, channels, and creative
• Direct the media agency, manage scope and priorities, and conduct quarterly business reviews
• Build scalable digital and ABM playbooks across segments, regions, accounts, and solution campaigns
• Track full-funnel performance through closed-won ARR and perform pipeline post-mortems
• Manage financial forecasting, pacing, and reconciliation with Finance
• Lead, coach, and develop a team spanning paid media, lifecycle, and digital campaign execution
• Improve the growth operating model, including intake, prioritization, measurement, agency workflows, and decision rights
• Report to the VP, Revenue Marketing

Director, Growth & Digital Marketing

Digital Marketing Intern

• Own Amwell's marketing web estate across SilverCloud, business.amwell.com, patients.amwell.com, and LiveHealthOnline
• Own performance, conversion, delivery, compliance posture, cookie consent and tracking governance across the web properties
• Drive GEO and AI-answer discoverability alongside conventional search performance
• Define and sequence website build and development work delivered by Engineering
• Coordinate with the separate Design team on visual work
• Own the web roadmap and business case for its returns
• Measure conversion performance, GEO and AI-answer discoverability, web property speed and core experience measures, tracking-compliance coverage, roadmap delivery, and web contribution to demand and engagement funnels
• Direct work while Engineering owns development capacity and Design owns visual execution
• Maintain clear scope boundaries with page-content owners, Product, Engineering, Design, Brand and Corporate Marketing, external agency, and Demand Generation

Digital Marketing jobs in United States