Marketing

• Run the Facebook and Instagram ad account day to day.
• Launch new ads into test campaigns.
• Set and adjust budgets.
• Review results every morning, turn off ads that aren't working after a fair test, and put more budget behind the ones that are.
• Follow the brand's written rules for cutting and scaling exactly.
• Send the founder a short written update each morning.

Meta Ads Media Buyer

• Own the planning and execution of regional field marketing activity, including third-party sponsorships, conferences, executive events, roundtables and customer experiences
• Deliver events end-to-end, including venue sourcing, vendor management, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up
• Execute programs using established event playbooks and booth toolkits, adapting activities for individual markets while maintaining brand and execution standards
• Partner with Sales and Growth teams to activate priority strategic accounts through ABM programs such as executive dinners, roundtables and targeted on-site experiences
• Support country launches end-to-end alongside the Country GM and Growth Marketer, coordinating launch events, local activations, partners, venues and supporting marketing activity
• Manage local agencies, venues, suppliers and event partners, ensuring high-quality delivery within defined country marketing budgets
• Track program performance, pipeline contribution, engagement and event ROI, consolidating key learnings to improve future activity
• Build strong knowledge of LATAM market and identify locally relevant opportunities to strengthen brand presence and customer engagement
• Travel across the region as required to support events, launches and strategic account activations

Regional Field Marketing

• Administer, document, and manage core DTC platforms, including Klaviyo, Attentive, Shopify, Recharge, Rebuy, and Salesforce Marketing Cloud
• Build, test, QA, and maintain email and SMS automated flows, campaign setups, sign-up forms, and audience segments
• Build and maintain multi-step automated workflows in Make.com or similar integration tools connecting platforms, webhooks, and APIs
• Perform hands-on updates directly in Shopify themes using Liquid, HTML, CSS, and the native theme editor
• Lead tech stack consolidation efforts, including SMS migration into Klaviyo, loyalty tool consolidation, and app rebuilds on a new theme
• Maintain data integrity and reporting connections across Shopify, Klaviyo, Triple Whale, and BigQuery
• Leverage AI tools such as Claude or ChatGPT to automate manual processes like brand protection monitoring and list hygiene
• Ensure strict email and SMS legal compliance across platforms, including CAN-SPAM and TCPA
• Document all system architectures in Asana
• Work closely with the Director of Marketing while balancing daily operational tasks with process automation and tech stack optimization
• Support real-time stack troubleshooting during US Eastern Time business hours

Marketing Technology – Automation Manager

• Develop and implement local marketing strategies to support student recruitment and program growth in Middle East markets
• Plan and execute multi-channel marketing campaigns across digital, social media, email, paid media, and events
• Define and execute the digital marketing plan to drive traffic, engagement, and lead conversions for the Bachelor program
• Monitor and optimize the marketing funnel from lead generation through enrollment
• Analyze campaign performance and translate insights into actionable recommendations
• Collaborate with student recruitment officers to identify their needs and manage offline and online sales assets
• Manage weekly reviews with marketing agencies and provide monthly reporting to internal stakeholders
• Develop strategies tailored to younger audiences and influencers, including parents, counselors, and schools
• Support branding and storytelling initiatives showcasing excellence and leadership in hospitality education

Marketing Specialist – Part-Time

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• Plan and run presence at education conferences and events, including booth logistics, materials, lead capture, and post-event nurture
• Produce and deliver marketing materials for K-12 audiences, including campaign assets, collateral, email, web, and social content
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion, and pipeline contribution

Senior Marketing Specialist, Edtech

• Serve as the primary marketing partner to Earthy Gourmet and Local When We Can.
• Own content and channel strategy for Earthy Gourmet's course, podcast, YouTube channel, and Substack.
• Plan and produce content across both brands, including social calendars, video editing, podcast and YouTube content, and Substack copy.
• Manage social channels, including posting cadence, community engagement, and channel growth.
• Support digital promotion of Rachel's course.
• Design brochures, one-pagers, and presentation materials for Local When We Can's retail partnership conversations.
• Provide strategic guidance on positioning, campaign direction, and channel strategy.
• Maintain marketing records and workflows in the Monday CRM.
• Coordinate clearly and consistently across both brands in a fully remote working relationship.

Marketing Generalist

• Support the development and execution of the ENT Latin America marketing strategy
• Develop and execute integrated marketing and product communication plans
• Support full portfolio lifecycle management, including launches, expansion, registration priorities, optimization, transitions, and end-of-life strategies
• Analyze market dynamics, customer needs, competitive landscape, installed base, and business performance
• Develop product positioning and value propositions using market, clinical, economic, and competitive insights
• Partner with Sales and country teams on commercial effectiveness, market development, customer segmentation, and opportunity generation
• Support regional business planning, AOP, forecasting, and strategic planning
• Participate in pricing and portfolio strategy, price positioning, business cases, and regional decisions
• Collaborate with Regulatory Affairs, Supply Chain, and local teams on product availability, registrations, new technologies, and portfolio continuity
• Develop and coordinate regional medical education and marketing initiatives, congresses, educational programs, launches, workshops, and customer engagement activities
• Support KOL and healthcare professional engagement strategies
• Coordinate marketing initiatives across Latin American countries and subregions
• Manage and monitor assigned marketing budgets and investments
• Monitor marketing performance and effectiveness, developing recommendations and optimizing future activities
• Lead or participate in regional and local Business Reviews
• Represent Latin American market needs to Global/Operating Unit teams and support global marketing implementation
• Maintain up-to-date knowledge of ENT therapy areas, technologies, clinical environment, and competitive landscape

Senior Marketing Specialist – ENT

• Own and continuously improve Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other lifecycle stages
• Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar
• Develop customer segments for relevant messaging, personalization, and lifecycle performance
• Build and execute SMS campaigns and automations within an integrated email and retention strategy
• Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and lifecycle experiments
• Manage and troubleshoot the Klaviyo and Recharge integration to ensure accurate subscription and customer data flows
• Monitor email deliverability, list health, sender performance, and engagement signals
• Analyze lifecycle performance and turn campaign, flow, and customer data into reporting and recommendations
• Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys
• Troubleshoot execution issues independently using platform documentation, support resources, and AI tools

Email and Lifecycle Marketing Specialist

• Manage the CEO’s inbox and ensure timely client communications
• Load and schedule email campaigns in GoHighLevel and Lawmatics
• Monitor and prioritize tasks in ClickUp to keep projects on track
• Create SOPs for repetitive processes, including onboarding and reporting
• Design graphics in Canva for social media, blogs, and Google Business Profiles
• Write and edit short-form content, including social captions and emails
• Optimize and update Google Business Profiles and local directory listings
• Conduct keyword research using Google Keyword Planner and Ahrefs
• Perform backlink analysis and identify PR opportunities using HARO and Featured.com
• Assist with LinkedIn outreach using provided scripts
• Automate workflows using Zapier; training provided if needed
• Support ad-hoc tasks to fill gaps in the team’s skill sets
• Work directly with the CEO to execute critical tasks, streamline operations, and support team needs
• Support a U.S. marketing agency specializing in digital strategies for law firms, including SEO, paid advertising, and conversion optimization

Marketing jobs in Colombia