Marketing

• Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities
• Own end-to-end marketing planning across annual and quarterly cycles
• Translate business goals into marketing plans supporting revenue, market share, and premium-mix ambitions
• Act as the central Gaming Marketing lead for the DACH market
• Use market data, consumer insights, social intelligence, and competitive analysis to inform strategy
• Build gaming brand positioning through culturally relevant marketing
• Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce, and digital touchpoints
• Own go-to-market plans for gaming product launches and track performance
• Lead gaming events, esports programs, tournaments, and community activations
• Manage gaming sponsorships and partnerships
• Develop the DACH gaming social-channel strategy and lead content and community engagement
• Plan and manage creator and influencer programs
• Own gaming media strategy, campaign briefs, performance marketing, and optimization
• Partner with Retail Sales, Category, e-commerce, and other teams on commercial priorities
• Manage agencies and external partners, including scopes, timelines, budgets, and outcomes
• Own gaming marketing budget planning, tracking, and financial discipline
• Define success measures and report on awareness, engagement, traffic, conversion, revenue contribution, and ROI

Gaming Marketing Manager

• Lead hands-on customer Proof of Value engagements, architectural demonstrations, and pilot evaluations
• Architect, deploy, and maintain physical and virtual networking labs simulating complex enterprise branch, edge, and retail topologies
• Test product behavior, interoperability, and real-world scale
• Diagnose, reproduce, and resolve L2/L3 networking escalations, segmentation challenges, and packet-level anomalies
• Serve as the technical escalation bridge between field teams and core engineering
• Author deployment runbooks, reference architectures, white papers, competitive test plans, and solution briefs
• Create and deliver technical training, interactive workshops, and webinars for Systems Engineers, professional services, and channel partner architects
• Accelerate enterprise deal closure, deployment self-sufficiency, and customer adoption of Zero Trust Branch solutions

Senior Technical Marketing Engineer

• Plan, manage, and grow the Instagram, TikTok, and LinkedIn channels
• Develop video, visual, and written content for social media, the website, and marketing campaigns
• Create and edit videos
• Design social media posts, advertising materials, and website elements
• Write social media copy, advertisements, blog articles, and newsletters
• Support trade fairs and offline events through content production and live reporting
• Assist with the strategic management of paid ads and organic content
• Further develop the brand

Marketing Manager – All-Rounder with Drive

• Develop and execute regional marketing strategies and campaigns in alignment with global guidelines
• Further develop the partner marketing program and partner portal
• Design and manage internal communications for strategic initiatives and change processes
• Identify regional marketing opportunities and translate business requirements into concrete initiatives
• Plan and coordinate trade shows, customer events, and partner marketing activities
• Create and coordinate regional marketing and communications materials
• Maintain the partner portal and relevant marketing resources
• Closely align marketing activities with Sales, Business Development, and regional stakeholders
• Measure performance and continuously optimize marketing and communications activities

Field Marketing Manager – EMEA

• Own, develop, execute, measure, and continuously optimize the integrated marketing plan for Germany’s Public Sector
• Translate EMEA marketing strategy and business priorities into market-specific programs that drive pipeline and growth
• Serve as the go-to marketing expert for Public Sector in Germany
• Build relationships with Sales Leadership and cross-functional stakeholders, providing market, customer, and pipeline insights
• Build relationships with Public Sector customers, key stakeholders, and thought-leadership organizations
• Define and lead integrated marketing programs across strategic accounts and target segments
• Leverage account-based marketing, demand generation, digital engagement, events, executive programs, and thought leadership
• Shape and deliver executive engagement initiatives, including CxO programs, executive roundtables, and strategic experiences
• Drive pipeline creation and acceleration across the Public Sector
• Own marketing performance measurement and optimization using data, attribution, account insights, and pipeline intelligence
• Establish success metrics, evaluate impact, optimize investments, and provide recommendations to Sales and Marketing Leadership
• Drive cross-functional alignment across Sales, Marketing, and key stakeholders
• Communicate marketing priorities, performance, and recommendations to build alignment and drive business outcomes

Field Marketing Manager – Public Sector

• Own the strategy and execution of multi-channel growth initiatives across new customer acquisition, account-based marketing, and customer marketing
• Define growth priorities and deliver measurable ARR outcomes from new and existing customers
• Lead and develop a team of growth and campaign managers
• Set individual expectations, establish operating models and best practices, and build a culture of disciplined execution and experimentation
• Partner with Marketing Automation, Sales, Customer Success, and Product on cross-functional coordination and unified go-to-market execution
• Use dashboards, analytics, and reporting tools to evaluate campaign performance and drive funnel optimisation
• Define and maintain processes and frameworks for efficient execution at scale while enabling rapid testing and iteration

Team Lead, Marketing Campaigns – Fixed Term, Maternity Cover

• Own the end-to-end customer journey at eRecht24—from the first brand touchpoint and organic channels through long-term customer retention
• Develop and maintain a cross-channel Customer Journey Map
• Identify critical moments, customer drop-off points, and conversion levers
• Orchestrate collaboration among marketing teams across the customer journey
• Develop concepts for onboarding, activation, upgrades, retention, and win-back
• Refine buyer personas based on real user data
• Bring the customer perspective into data-driven marketing decisions
• Combine quantitative funnel analyses with qualitative insights
• Work cross-functionally across all marketing teams
• Ensure a cohesive customer journey across individual disciplines
• Report directly to Marketing leadership
• Actively use AI tools in day-to-day work

Senior Marketing Manager – Customer Journey

• Own all marketing activities for TradeLink, including brand, events, case studies, LinkedIn, and sales enablement
• Maintain the brand book, tone of voice, and naming guidelines, and ensure consistent implementation across all marketing materials
• Plan and manage customer events, trade shows such as LogiMAT, and webinars end to end, including budgeting and follow-up
• Build a repeatable case study engine, approach customers, conduct interviews, and produce written and video case studies
• Manage the company LinkedIn page and create content for the CEO
• Serve as the internal point of contact for the PR agency, covering everything from press releases to data-driven content formats
• Maintain and further develop the website, landing pages, blog, and newsletter in line with the company’s positioning
• Create and maintain pitch decks, videos, and one-pagers for Sales
• Brief, manage, and evaluate agencies and freelancers for demand generation, design, and video
• Use Claude, ChatGPT, and image and video tools to produce content more quickly and to a higher standard
• Work directly with the management team and manage external partners

Senior Marketing Manager

• Support the development and implementation of retail marketing plans and strategies to achieve sales targets and increase brand visibility
• Coordinate promotional events, product launches, and in-store displays
• Maintain relationships with retail partners and stakeholders
• Monitor competitor activities and analyze market trends
• Create sales materials and marketing communications
• Develop marketing materials for product launches, including sales presentations, POS materials, and online assets
• Prepare briefs and concepts for tailored marketing strategies
• Maintain data and visual assets in databases
• Conduct market and competitor research
• Monitor and analyze market developments and derive actionable recommendations

Junior Retail Marketing Manager

• Provide operational and administrative support to the Marketing team, particularly in the areas of SAP processes, budget management, time tracking, and the planning and organization of internal events
• Independently plan, manage, and implement projects, including optimizing existing processes, conducting employee training, and monitoring and reporting on results
• Coordinate marketing and communications projects in close collaboration with internal departments, external service providers, and agencies
• Plan and support cross-channel marketing initiatives—from initial concept and agency management through to successful handover to internal or external customers
• Manage and continuously develop internal systems, and prepare meaningful reports, analyses, and KPI dashboards to measure performance and support decision-making

Marketing jobs in Germany