Marketing

• Develop and execute customer acquisition strategies across Direct Mail, Email, and SMS channels
• Own audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization
• Develop and manage integrated acquisition campaign roadmaps and testing strategies, including A/B and multivariate testing
• Lead acquisition campaigns from strategy through launch and optimization
• Manage acquisition channel budgets, forecasting, and spend pacing
• Analyze campaign, customer, and channel performance to identify trends, opportunities, and areas for improvement
• Partner with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams
• Establish and maintain campaign performance reporting and measurement frameworks
• Present campaign performance, insights, testing results, and strategic recommendations to marketing leadership and stakeholders
• Manage relationships with external agencies, print and fulfillment vendors, and other partners
• Monitor acquisition marketing trends, emerging technologies, channel capabilities, and industry best practices
• Ensure campaigns comply with CAN-SPAM, TCPA, internal legal, privacy, and brand standards
• Perform other duties as assigned

Acquisition Marketing Manager

• Develop and maintain direct referral relationships in designated markets
• Provide clientele, marketing, and customer service activities within the marketing department
• Maintain existing referral sources and expand the referral base
• Develop business relationships within the assigned region
• Contribute to the overall company marketing plan
• Prepare required reports
• Assist in setting financial goals for the assigned region
• Interface with programs to understand client, program, and referral source needs
• Complete required and mandatory training hours
• Attend required meetings
• Perform other duties as assigned
• Perform local travel

Marketing Representative

• Teach assigned undergraduate/graduate Marketing courses in hybrid format
• Conduct 11 in-person meeting sessions, 2 hours weekly, at the South Charlotte campus
• Deliver the remaining course content asynchronously online
• Maintain assigned office hours
• Teach from a pre-designed curriculum using professional expertise
• Enhance curriculum effectiveness using technology and videos
• Arrive on campus at least half an hour before in-person sessions
• Use the online learning platform to enrich the online course component
• Provide timely student feedback via email, phone, text, and office hours
• Establish evaluation standards and explain them to students
• Adhere to University policies and procedures
• Attend required faculty meetings, workshops, and training
• Coach and mentor students and build classroom community

Adjunct Faculty, Marketing

• Teach assigned undergraduate/graduate Marketing courses using a pre-designed curriculum
• Teach in both in-person and asynchronous online modalities
• Conduct 11 in-person meeting sessions, two hours each week, at the South Charlotte campus
• Arrive on campus at least half an hour before in-person sessions
• Enhance curriculum effectiveness using technology and videos
• Use the online learning platform for the online course component
• Provide timely student support and feedback through email, phone, text, and office hours
• Establish evaluation standards and ensure students understand assessment criteria
• Adhere to University policies and procedures
• Attend required faculty meetings, workshops, and training
• Coach and mentor students and build classroom community

• Execute and contribute to multi-channel regional marketing programs across the customer journey
• Support campaigns, website and social promotions, press releases, promotional materials, ads, webinars, events, prospect lists, and customer communications
• Support market-based tactics and SMART success measurements aligned with integrated marketing campaigns
• Support marketing initiatives for tradeshows, regional events, and customer programs
• Develop and align event content, messaging, and campaign assets across stakeholders and channels
• Support lead capture, nurturing, and coordination for demand generation
• Ensure regional materials align with corporate brand, positioning, messaging, internal review processes, QARA regulations, FDA QSR, and ISO13485
• Organize and maintain multimedia assets in Brand Central and approvals in Files Hub
• Collaborate with global digital marketing, regional marketing, GTM, sales, product, and business development teams
• Measure campaign, ad, event, tradeshow, funnel, lead generation, and pipeline performance
• Support regional marketing spend tracking and provide input on business-impacting activities
• Use data, analytics, CRM, marketing automation, and AI-powered tools to improve targeting, segmentation, lead scoring, campaign execution, and performance
• Maintain competitor and market awareness and recommend ways to strengthen brand and campaigns
• Develop repeatable AI-assisted workflows and share AI-tool best practices
• No supervisory responsibilities; 0 direct reports

Marketing Specialist

• Support market-driven growth initiatives across multiple industries
• Identify and activate marketing opportunities aligned with ABB Electrification’s strategy
• Position ABB as a trusted technology partner
• Analyze customer challenges, buying drivers, and decision-making processes to inform market positioning, value propositions, and messaging
• Translate long-term business strategy into go-to-market and campaign strategies with clear objectives and success metrics
• Support market intelligence on technology trends, customer needs, and emerging applications
• Plan, develop, and lead execution of integrated marketing campaigns
• Partner with segment leaders and product teams to identify new business opportunities and support segment-based marketing initiatives
• Develop messaging frameworks and content requirements articulating ABB’s value across the industry lifecycle
• Ensure consistent positioning across digital, events, content, and partner channels
• Collaborate with segment leaders to represent ABB within key industry organizations at regional and national levels
• Identify opportunities for speaking engagements, panels, white papers, and industry collaboration with communications
• Support priority trade events, conferences, and customer forums

Strategic Marketing Specialist – Critical Industries

• Own event execution end-to-end, from vendor calls through post-show reporting
• Run full-cycle logistics for trade shows and conferences, including venue and vendor selection, on-site execution, and teardown
• Partner with Sales, Marketing, and Product to align events with pipeline and revenue goals
• Manage event budgets and vendor relationships
• Track pipeline and engagement performance in Salesforce, Asana, and reporting tools
• Turn event performance data into recommendations for future event participation
• Build and distribute on-brand, on-message event marketing materials
• Collaborate with sales and product marketing teams
• Report to the Senior Manager of Demand Generation and Field Marketing

Field Marketing Specialist

• Coordinate trade show registrations, booth logistics, shipping, displays, promotional materials, event deadlines, and post-event activities
• Create, update, and maintain brochures, product sheets, flyers, sell sheets, presentations, and other customer-facing materials
• Turn existing content and information into polished, professional PowerPoint presentations, documents, and other marketing materials
• Manage company apparel, giveaways, signage, business cards, promotional items, and inventory, including researching and placing orders
• Support Product Management with new product launches, product literature, announcements, presentations, and other marketing activities
• Work with printers, graphic designers, promotional product suppliers, trade show providers, photographers, and other outside vendors
• Maintain marketing calendars, project schedules, marketing assets, product images, templates, and other company resources
• Work with Sales, Product Management, Engineering, Operations, and other departments to gather information and deliver materials supporting customer and business needs

Marketing Coordinator

• Manage marketing planning and communications calendars to balance priorities, align timing, and coordinate delivery across channels and stakeholders.
• Create, manage, and publish multi-channel marketing content, including digital, email, social, web, and print.
• Partner with Sales and cross-functional business stakeholders to identify content gaps and deliver marketing support.
• Lead campaign and content production, determining formats, timelines, stakeholders, and execution approaches.
• Support marketing technology, project management, content management, and review/approval processes.
• Collect, monitor, and analyze campaign effectiveness, content engagement, lead activity, conversion indicators, and sales enablement outcomes.
• Prepare and present marketing updates, insights, recommendations, and campaign highlights to business partners, sales teams, and leadership.
• Oversee fulfillment, vendor, budget, and operational processes; identify improvements and resolve delivery issues.
• Evaluate and prioritize incoming marketing requests and recommend practical solutions.
• Ensure marketing materials are accurate, audience-appropriate, aligned with brand standards, and ready for internal or external use.
• Document workflows, develop reference materials, and support process improvements.
• Assist with other marketing initiatives, business priorities, and special projects as assigned.

• Support day-to-day marketing efforts for the Abra and CARSTAR brands across the United States
• Serve as a primary marketing contact for franchisees and provide guidance on available marketing programs
• Support local store marketing efforts, community engagement initiatives, campaign execution, promotional opportunities, sponsorships, and local advertising recommendations
• Coordinate requests and communication between franchisees, agency partners, and internal stakeholders
• Troubleshoot and resolve marketing-related inquiries
• Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events
• Assist in developing and executing local store marketing campaigns and grand opening initiatives
• Support community relations, sponsorship activations, and local event planning
• Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network
• Track and report on local marketing participation and campaign performance
• Support marketing onboarding for newly acquired and newly opened locations
• Coordinate onboarding timelines, welcome communications, and marketing setup activities
• Facilitate location transitions into brand marketing programs and digital platforms
• Ensure stores have access to marketing resources, tools, and brand assets
• Support social media channel management, content mapping, and community engagement
• Assist with content creation for blogs, website updates, and promotional materials
• Monitor social media performance and recommend optimization opportunities
• Create written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives
• Support marketing reports, calendars, project trackers, conference planning, franchise meetings, and marketing events
• Coordinate purchase orders, contract documentation, and budget reconciliation
• Perform other duties as assigned
• Report to the Director of Marketing and collaborate with franchisees, cross-functional teams, agency partners, and other stakeholders