Marketing Analyst

• Design, build, and maintain performance dashboards and scorecards using data visualization platforms
• Partner with digital marketing leads across Paid Search, Paid Social, CRM, Affiliate, and SEO to create custom reports and visualizations
• Respond to ad hoc data requests with clear, structured output that guides business action
• Enhance reporting frameworks to reflect evolving business priorities, KPIs, and marketing strategies
• Analyze multi-channel marketing performance to identify trends, anomalies, and optimization opportunities
• Collaborate with data engineering and analytics teams to ensure data accuracy, availability, and scalability
• Translate complex data into clear narratives for technical and non-technical audiences
• Identify gaps or limitations in existing data sets and recommend solutions

• Support recurring reporting
• Own budgeting variance analyses
• Translate data into actionable, clear insights for Marketing stakeholders
• Own planning, forecasting, and performance analyses across a global portfolio of marketing programs, campaigns, and events
• Help marketing leaders decide where to invest to drive pipeline and consumption growth
• Build trusted relationships with senior marketing leaders
• Leverage Snowflake’s platform to scale processes, increase productivity, and focus on high-impact strategic work
• Collaborate with senior analysts and cross-functional partners
• Continuously improve processes

Senior Financial Analyst, Marketing

• Interact with senior leaders to develop and refine analysis requests
• Identify business opportunities and pursue them through analytics and creative solutions
• Conduct rigorous analytics to improve profitability, operational processes, and customer service
• Evaluate revenue growth opportunities, resource optimization, investment mix, competitive market dynamics, customer behavior, and pricing optimization
• Distill large datasets into actionable insights and recommendations
• Develop presentation materials for senior management and communicate findings verbally and in writing
• Assist junior analysts with structuring and executing analytics and developing presentation materials
• Participate in discussions with senior clients and help drive strategic project development, implementation, and evaluation
• Develop and support reporting that gives senior leaders visibility into trends and business performance drivers
• Use SQL, R, Tableau, Google BigQuery, and Python to develop analytics and reporting tools
• Integrate new technologies and tools into department processes
• Propose and implement process and reporting efficiency improvements
• Lead projects requiring input from other Analytics team members and contribute to cross-team projects
• Train, onboard, and develop junior analysts in technical skills, tools, and processes

Senior Analyst, Marketing Analytics

• Source, analyze, and validate data from multiple enterprise systems to identify trends, risks, opportunities, and actionable insights
• Support product initiatives, strategic projects, regulatory activities, and ongoing BAU needs
• Translate data, customer insights, and business needs into recommendations, reporting, dashboards, presentations, and business cases
• Support product and platform initiatives with Product, Technology, Operations, Compliance, Servicing, and Field teams
• Deliver customer experience and capability enhancements, process optimization, go-to-market activities, testing, implementation, issue resolution, and operational readiness
• Maintain and manage team tools, collaterals, and knowledge resources to improve governance, team effectiveness, operational transparency, and adoption of product and platform capabilities

• Coordinate, develop and implement strategies for Category, Trade and Shopper initiatives for assigned areas
• Develop department and category insights to deliver greater share of promotion, distribution and shelving
• Analyze new growth opportunities by category and recommend new business opportunities
• Evaluate and measure campaign results and recommend strategy changes
• Create and deliver comprehensive category reviews and execute category initiatives with clients in collaboration with Revenue Management, Category Management and Field Sales teams
• Implement Trade Marketing strategies, track budgets, communicate results and make recommendations to stakeholders
• Perform other duties as assigned

Trade Marketing Analyst

• Own recurring analysis of paid performance across Meta, Google, TikTok, and email at campaign, ad set, and creative levels
• Measure cost per funded deal and return on ad spend, not only cost per lead
• Analyze the full acquisition funnel from ad click through funded deal
• Identify funnel drop-off points, quantify costs, and recommend changes
• Build quality metrics to distinguish high-volume channels from channels producing fundable businesses
• Design and evaluate creative, landing page, audience, and geographic holdout tests
• Determine whether test differences represent real effects or audience composition differences
• Help shape and quality-check marketing data foundations, including tagging, attribution, and data models
• Reconcile spend and validate joins between marketing activity, leads, and funded deals
• Build dashboards and reporting used by marketing and executives
• Present findings in plain language with clear recommendations
• Report to Analytics leadership and collaborate with data science and analytics teams
• Use AI and LLM tooling to accelerate and improve analysis

Senior Marketing Analyst

• Own recurring paid-performance reporting across Meta, Google, TikTok, and email at campaign, ad set, and creative levels
• Measure cost per funded deal and return on ad spend, not only cost per lead
• Analyze the full acquisition funnel from ad click through funded deal
• Identify funnel drop-off points, quantify their costs, and recommend changes
• Build quality metrics distinguishing channels that generate many businesses from channels that generate fundable businesses
• Design and interpret creative, landing page, audience, and geo-holdout tests
• Determine whether observed differences represent real effects or differences in channel audience
• Help shape and quality-check marketing data foundations, including tagging, attribution, and data models
• Reconcile spend and validate joins between marketing activity, leads, and funded deals
• Build dashboards and reporting used by marketing and executives
• Present findings in plain language with clear recommendations
• Report to Analytics leadership and work alongside the data science and analytics team

• Own recurring paid-performance analysis across Meta, Google, TikTok, and email, down to campaign, ad set, and creative
• Measure cost per funded deal and return on ad spend, not only cost per lead
• Analyze the full acquisition funnel from ad click through funded deal
• Identify funnel drop-off points, quantify their cost, and recommend changes
• Build quality metrics to distinguish high-volume channels from channels producing fundable businesses
• Design and interpret creative, landing page, audience, and geo-holdout tests
• Help shape and quality-check marketing data foundations, including tagging, attribution, and data models
• Reconcile spend and validate joins between marketing activity, leads, and funded deals
• Build dashboards and reporting used by marketing and executives
• Present findings in plain language with clear recommendations
• Report to Analytics leadership and work alongside the data science and analytics team

• Design, develop, and maintain metrics, analyses, dashboards, and related tools for business decisions
• Perform large-scale data analyses to extract business insights and identify strategies and optimizations
• Translate analytics into data stories, actionable solutions, and recommendations for cross-functional groups and agency partners
• Identify patterns and trends in complex data sets
• Establish data visualization best practices and provide guidance to the data science team
• Produce accessible data visualizations for multiple audiences and departments
• Compile and deliver weekly, monthly, and quarterly Shopping Journey insights focused on Retail Marketing programs and investment
• Collaborate with leadership to align goals, strategies, and progress
• Lead and execute cross-functional data analyses with Marketing/Retail Marketing Operations
• Partner with data engineers and IT on data sourcing, management, and use
• Create data resources to evaluate and manage business strategies
• Gather and define requirements for data science tools and models
• Evaluate and interpret data trends and provide conclusions and recommendations to management
• Perform other duties as assigned
• Comply with all policies and standards

Marketing Data Analyst

• Author SEO articles and web content to drive organic traffic and support AI-optimized content strategy
• Write and edit copy for web, social, email, campaigns, and other assets
• Publish content in Page Builder and manage the end-to-end publishing workflow
• Develop campaign and ABM content deliverables, including one-pagers, landing page copy, nurture emails, and targeted assets
• Contribute to event marketing through pre- and post-event content and on-site support as needed
• Monitor social performance and suggest ways to improve engagement
• Support digital marketing initiatives, including landing pages, paid content, and web updates
• Edit video content for social, web, and campaigns
• Collaborate with creative and production teams on polished, on-brand multimedia assets
• Partner with demand generation, campaigns, digital, product marketing, and events teams
• Support agency and freelance relationships as needed
• Use performance data and SEO insights to inform content decisions and track and report content impact
• Assist with competitive and audience research to identify content opportunities

Marketing Analyst jobs in United States