Performance Marketing

• Plan, set up, and manage Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing)
• Conduct keyword research and define audiences and advanced targeting segments
• Monitor and optimize campaigns daily to improve CPL, CPC, CTR, CPA, and ROAS
• Set up and track conversions, including integrations with Google Analytics and CRM systems
• Prepare clear reports and performance analyses for clients and internal teams
• Participate in alignment meetings and results presentations
• Conduct A/B tests and propose continuous improvements to processes and campaigns
• Track trends, developments, and updates across media platforms
• Collaborate with the content, design, and sales teams to maximize results

Paid Media Analyst – Google, Meta Ads

• Plan and execute paid campaigns on Meta Ads, Google Ads, and YouTube, with a focus on lead generation
• Continuously optimize campaigns based on data analysis and A/B testing
• Build reports and dashboards featuring metrics such as CPL, CTR, conversion rate, and ROI
• Integrate campaigns with other digital marketing functions, including content, CRM, social media, and BI
• Recommend improvements to paid media strategies based on benchmarks and market trends
• Work in alignment with the company’s digital performance funnel, taking both short- and long-term perspectives
• Collaborate with a Brazilian education group whose brands include Microlins, Prepara IA, Yázigi, and Ensina Mais Turma da Mônica

Marketing Assistant – Paid Media Management

• Responsável pela aquisição paga de uma empresa de coaching e educação de alto ticket voltada a proprietários de negócios de fitness e bem-estar
• Planejar, lançar e gerenciar campanhas pagas no Meta, Google, YouTube e outras plataformas relevantes
• Gerar candidaturas qualificadas e reuniões agendadas para programas de alto ticket
• Gerenciar campanhas para webinars, workshops, lead magnets, candidaturas, lançamentos e funis evergreen
• Monitorar custo por lead, custo por candidatura, custo por reunião agendada, taxa de comparecimento, taxa de fechamento, CAC e ROAS
• Criar e executar planos de testes para criativos, mensagens, públicos, ofertas e landing pages
• Garantir o tracking preciso de pixels, UTMs, etapas do CRM e atribuição
• Recomendar direcionamento criativo para anúncios, hooks e ângulos com base em dados de performance em tempo real
• Identificar pontos de atrito em landing pages e funis e recomendar ajustes no copy, layout ou estrutura da oferta
• Contribuir para sequências de e-mail e nutrição quando impactarem a conversão
• Trabalhar em parceria com a equipe de vendas para avaliar a qualidade dos leads e a evolução do pipeline
• Usar ferramentas de IA para aprimorar análises, testes, relatórios e a eficiência das campanhas

Performance Marketing Manager

• Plan and execute the demand generation strategy, with targets for MQLs, SQLs, and generated pipeline, focused on markets, customers, and partners
• Manage inbound, SEO, content, email, events, webinars, and partnership channels
• Plan integrated campaigns with the Content and Performance teams, defining objectives, audiences, and offers for each channel
• Lead the team and manage vendors for the channels under your responsibility
• Monitor the full funnel and each channel’s contribution, providing regular reports to leadership
• Align with the Sales Development team on qualified lead criteria, SLAs, and lead quality
• Maintain a regular testing cadence for offers, content, and landing pages
• Partner with Product Marketing on launches and with Marketing Operations on measurement

Marketing Coordinator – Demand Generation

• Build, launch, QA, and optimize paid media campaigns across Google Ads and Meta Ads Manager
• Manage campaign structures, targeting, bids, budgets, and creative assets
• Monitor pacing and performance daily and execute proactive optimizations
• Analyze campaign results using platform analytics, search trends, auction signals, creative performance, and ecommerce data
• Prepare recurring performance updates covering performance changes, optimizations, and next steps
• Execute and document structured A/B tests across audiences, keywords, bidding strategies, formats, and placements
• Partner with brand and creative teams on creative fatigue, asset needs, and channel-performance feedback
• Troubleshoot ad disapprovals, account flags, and platform support cases
• Use Triple Whale, platform automation, and AI workflows to streamline reporting and campaign optimizations while validating source data
• Report directly to the Performance Media Marketing Manager

Digital Media Planner – Paid Media, Performance Marketing

• Translate client objectives related to acquisition, revenue, profitability, retention, and brand growth into full-funnel Meta strategies, budget recommendations, testing roadmaps, and integrated creative briefs
• Validate assumptions and update plans as performance and market data emerge
• Develop and manage Paid Social campaigns across Facebook, Instagram, and Pinterest
• Manage sales and conversion objectives, Advantage+ solutions, audiences, placements, bidding, budgets, catalogs, and creative formats
• Maintain ownership of assigned accounts and meet commitments
• Identify risks, opportunities, and required actions proactively
• Maintain accurate and timely records in Salesforce, Planner, and internal workflows
• Monitor budget pacing, media investment, revenue, ROAS, CPA/CAC, conversion rate, CPM, CTR, frequency, and funnel metrics
• Investigate material performance changes and implement corrective actions
• Develop prospecting, remarketing, retention, and exclusion audience strategies
• Lead structured creative testing, including hypothesis development, variation planning, fatigue monitoring, and performance analysis
• Manage catalog and commerce campaigns and evaluate feed quality, product coverage, product sets, promotional priorities, and merchandising opportunities
• Collaborate with Technical Implementation on catalog issues
• Prepare reports, account health assessments, media plans, strategy presentations, and QBR materials
• Apply AI-enabled tools to improve analysis while exercising sound judgment
• Collaborate with CSMs, clients, creative, technical, product, and engineering teams
• Participate in QBRs and regular client check-ins
• Escalate strategic trade-offs and technical issues according to the operating model

Paid Social Strategist

• Visit veterinarians and influencers in the pet market to generate demand for Ourofino products.
• Monitor key performance indicators and present results to sales teams and distributors.
• Conduct technical training and development sessions for customers, distributors, and sales teams, recording completed activities on corporate platforms.
• Provide technical support to customers and assist with inquiries related to Customer Service when necessary.

Demand Generation Consultant – Companion Animals

• Plan and coordinate B2C and B2B demand generation campaigns, monitoring the full acquisition journey
• Create campaign briefs defining objectives, target audiences, offers, channels, journey stages, and KPIs
• Manage the paid media strategy in partnership with the agency, monitoring investments, channels, audiences, and results
• Serve as the agency’s primary point of contact, organizing priorities, timelines, deliverables, and optimizations
• Monitor the creation and ongoing development of landing pages, forms, and other conversion touchpoints
• Coordinate CRM workflows related to campaigns, ensuring a positive post-conversion experience and the proper routing of leads
• Ensure the correct implementation of tracking, UTM parameters, and campaign measurement
• Monitor metrics such as lead volume, CPL, conversion rates, lead quality, and performance by campaign, channel, and audience
• Turn performance data into analyses, insights, and optimization recommendations
• Partner with the Sales team to monitor lead quality and generate learnings for Marketing strategies
• Support schools in campaign targeting and the development of media strategies
• Monitor and control the media budget

Mid-Level Growth & Demand Generation Analyst

• Own the strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune tROAS and Maximize Conversion Value bidding strategies
• Allocate spend across high-intent search, Performance Max, and Demand Gen channels
• Structure and refine Branded and Non-Branded search campaigns
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership

Paid Search Manager

• Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage high-volume revenue growth across paid search programs
• Fine-tune automated tROAS and Maximize Conversion Value bidding strategies
• Balance spend across high-intent search, Performance Max, and Demand Generation channels
• Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership