Performance Marketing

• Implement, configure, and optimize advertising campaigns across Programmatic, Social, and PPC/SEM platforms
• Ensure campaigns meet technical specifications, deadlines, and performance objectives
• Monitor campaign pacing, budgets, and delivery against client goals daily
• Use VAKAD pacing monitors and alert systems to report delivery risks in real time
• Implement brand safety measures to protect advertisers’ reputations
• Configure dashboards and update tracking tools
• Provide accurate weekly pacing and performance reports
• Analyze success drivers, bottlenecks, and next steps
• Collaborate with strategy teams, clients, and external partner agencies on technical specifications, creative asset alignment, and campaign launches
• Identify technical or performance issues and propose effective solutions

Campaign Manager

• Own performance marketing P&L and multi-year strategy across 13 brands
• Direct paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging-channel strategy
• Allocate channels and budgets using incrementality, LTV, and blended CAC targets
• Translate revenue and margin targets into a multi-year paid media investment plan
• Build scalable playbooks for launches, promotions, and seasonal peaks
• Track competitor activity and market trends
• Build and lead performance marketing leaders, specialists, and supporting agencies
• Set operating standards for testing velocity, reporting rigor, and channel expertise
• Hold leadership teams and agency partners accountable to performance benchmarks and media efficiency
• Expand into new channels and execute initial campaigns hands-on
• Drive A/B and multivariate testing across creative, landing pages, and audience targeting
• Drive adoption of AI and automation tools
• Represent performance marketing on the marketing leadership team and in company-level strategy
• Partner with Creative, Merchandising, eCommerce, Product, and Web Development
• Translate performance data into commercial recommendations for executives
• Flag risks and opportunities and bring solutions

Vice President, Performance Marketing

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit
• Monitor campaign performance, budgets, pacing and bid strategies
• Build and launch campaigns using creative and copy supplied by internal teams
• Continuously test and optimise audiences, targeting, placements and creative
• Identify opportunities to improve campaign efficiency and performance
• Support conversion tracking, measurement and reporting
• Recommend paid social strategies that support broader demand generation and pipeline goals
• Collaborate with internal Demand Generation, Creative and Web teams
• Proactively share platform trends, insights and optimisation opportunities

Paid Media Specialist

• Manage and optimise paid social campaigns across LinkedIn, Meta/Facebook and Reddit
• Monitor campaign performance, budgets, pacing and bid strategies
• Build and launch campaigns using creative and copy supplied by internal teams
• Continuously test and optimise audiences, targeting, placements and creative
• Identify opportunities to improve campaign efficiency and performance
• Support conversion tracking, measurement and reporting
• Recommend paid social strategies supporting broader demand generation and pipeline goals
• Collaborate with internal Demand Generation, Creative and Web teams
• Proactively share platform trends, insights and optimisation opportunities

Senior Paid Social Specialist

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit
• Identify and execute opportunities for channel expansion and unlock new Social platforms
• Drive the end-to-end emergent Pro (B2B) strategy and execution across Social channels
• Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
• Build and implement Paid Social testing roadmaps with cross-functional partners
• Own tracking, QA, reporting, and measurement for Paid Social
• Partner with internal and third-party tools to ensure confidence in results
• Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative

Growth Marketing Manager, Paid Social

• Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
• Identify and execute opportunities for channel expansion and unlock new social platforms
• Drive end-to-end emergent Pro (B2B) strategy and execution across social channels
• Own in-house campaign management and optimization, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
• Build and implement Paid Social testing roadmaps with cross-functional partners
• Own tracking, QA, reporting, and measurement for Paid Social
• Partner with internal and third-party tools to ensure confidence in results
• Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative

• Develop paid media strategies aligned to each client's business goals and North Star Metric
• Own forecasting and budget pacing against quarterly and annual targets
• Lead monthly and quarterly reviews with senior stakeholders, covering results, tradeoffs, risks, and next actions
• Steer client conversations toward decisions, priorities, and committed next steps
• Drive AI-assisted campaign strategy, creative testing, and measurement
• Manage and grow a portfolio of 4–7 B2B clients as their primary strategic contact
• Build trust with senior marketing, demand generation, and executive stakeholders
• Run calls with confidence, set agendas, control the room, and handle hard questions live
• Communicate progress, risks, and recommendations before the client asks
• Own follow-through so every conversation ends with clear actions, owners, and timelines
• Plan, launch, and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads
• Own conversion tracking integrity end to end across GA4, GTM, and CRM
• Diagnose performance issues across tracking, structure, bidding, creative, and demand
• Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Senior Performance Marketing Strategist

• Serve as a strategic marketer driving Enterprise go-to-market initiatives
• Generate a high-converting pipeline for Benevity’s global business
• Own a dedicated portfolio
• Design and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
• Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
• Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
• Lead multi-channel campaigns delivering engaging, outcome-focused experiences for prospective clients
• Collaborate with channel partners to identify and execute the most effective media mix for target audiences
• Own lead volume and pipeline targets
• Foster interdepartmental relationships for consistent messaging and seamless campaign execution
• Evaluate campaign performance using key analytics and optimize marketing programs
• Share data-driven insights and strategic recommendations with leadership

Demand Generation Manager

• Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
• Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
• Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
• Lead multi-channel campaigns delivering engaging, outcome-focused experiences for prospective clients
• Collaborate with channel partners to identify and execute the most effective media mix for target audiences
• Own lead volume and pipeline targets, ensuring high-quality conversions that support business growth
• Foster interdepartmental relationships for consistent messaging and seamless campaign execution
• Evaluate campaign performance using analytics to optimize marketing programs
• Share data-driven insights and strategic recommendations with leadership

• Plan, launch, monitor, and optimize demand generation campaigns across paid and organic channels
• Run LinkedIn Ads, Google Ads, YouTube, email, and landing page campaigns
• Execute account-based campaigns targeting key accounts
• Set up, manage, test, and scale paid media campaigns
• Help manage company-owned and external industry events and tradeshows, including lead acquisition and logistics
• Develop and refine positioning, messaging, and go-to-market motions
• Implement and manage HubSpot workflows, automation, and lifecycle campaigns
• Engage, score, and progress leads through the funnel
• Own funnel analytics, lead scoring, enrichment, and segmentation
• Build reporting to identify pipeline-driving activities
• Run structured A/B tests across ads, emails, and landing pages

Performance Marketing jobs in Canada

Campaign Manager

Vice President, Performance Marketing

Paid Media Specialist

Senior Paid Social Specialist

Growth Marketing Manager, Paid Social

Growth Marketing Manager, Paid Social

Senior Performance Marketing Strategist

Demand Generation Manager

Demand Generation Manager

B2B Demand Generation Marketer