Product Marketing

• Develop compelling positioning and messaging across multiple products and segments
• Partner with product teams on go-to-market planning and execution for feature enhancements and new product initiatives
• Write and refine external product messaging for Foundant’s website, third-party review platforms, and sales materials
• Create sales enablement materials including pitch decks, brochures, tool kits, and comparison charts
• Conduct competitor analysis and translate research into messaging and sales enablement
• Measure message and positioning performance across the funnel and refine based on conversion and engagement metrics
• Own the client demand generation expansion strategy
• Define product priorities representing the biggest revenue opportunity with existing clients
• Develop narratives encouraging clients to upgrade, expand, or renew Foundant solutions
• Write, edit, and execute client communications to increase interest and revenue
• Partner with Client Success and Demand Generation on targeted client campaigns
• Test expansion messaging and campaign performance and refine based on upgrade, expansion, and renewal results
• Partner cross-functionally with stakeholders across the organization
• Report to the Senior Director of Product Marketing

Senior Manager, Product Marketing, Client Expansion

• Support the planning and execution of product marketing initiatives across credit cards and deposits, including acquisition, onboarding, engagement, usage, cross-sell, retention and customer communications
• Assist with campaign development from briefing through launch, including coordinating inputs, creative development, timelines, reviews, approvals and implementation
• Help develop and proofread customer-facing marketing materials across email, digital, in-app, website, paid media, partner channels and internal communications
• Coordinate with Product, Digital, Data and Analytics, Legal, Compliance, Finance and Operations, and external agency partners
• Conduct market, competitor and customer research and summarize findings to support product positioning, value propositions, campaign planning and optimization
• Assist with campaign tracking and reporting by gathering results, organizing data and identifying initial insights, trends and opportunities
• Support customer journey and test-and-learn initiatives to improve marketing effectiveness and customer experience
• Maintain project plans, marketing calendars, status updates, campaign documentation and approval records
• Assist with budget administration, invoice coordination, expense tracking and reconciliation
• Prepare presentations, meeting materials and updates for Product Marketing leaders and cross-functional partners
• Provide general support across the Product Marketing team and take on additional assignments based on evolving business priorities

Product Marketing Intern

• Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions
• Architect clear solution structures, including portfolios, bundles, and use cases
• Develop standardized naming, packaging, and pricing logic for offerings
• Own end-to-end go-to-market plans for new and existing solutions
• Define target segments, personas, and use cases to clarify positioning
• Create differentiated value propositions and translate technical services into business outcomes
• Build sales enablement tools such as decks, battlecards, and case studies
• Train sales teams on offerings and messaging
• Use market intelligence to inform offering development and lifecycle management
• Perform other duties consistent with the purpose of the role

Director, Product Marketing

• Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion
• Architect clear solution structures, including portfolios, bundles, and use cases
• Develop standardized naming, packaging, and pricing logic for offerings
• Own end-to-end go-to-market plans for new and existing solutions
• Define target segments, personas, and use cases to clarify positioning
• Create differentiated value propositions and translate technical services into business outcomes
• Build sales enablement tools such as decks, battlecards, and case studies
• Train sales teams on offerings and messaging
• Use market intelligence to inform offering development and lifecycle management
• Support scalable go-to-market foundations and measurable revenue impact
• Operate as a player-coach, balancing strategic vision with hands-on execution
• Perform other duties consistent with the purpose of the role

• Define product launch strategy and drive go-to-market plans, including messaging, positioning, and product differentiation
• Align sales, marketing, partners, and customers to the product mission and revenue opportunities
• Develop product marketing strategies for product adoption and growth
• Create marketing and sales/partner enablement assets, including blogs, whitepapers, webinars, demos, and customer and partner decks
• Present ideas using slides, whiteboards, and other creative approaches
• Translate technology capabilities into messaging for various audiences
• Implement product marketing plans with product management, sales, campaign marketing, PR, and engineering teams

Senior Product Marketing Manager – Industrial and Computational Engineering

• Report to the Head of Marketing
• Partner closely with product, sales, and forward-deployed engineering
• Develop and evolve positioning and messaging across verticals
• Translate technical capabilities into clear, differentiated messaging tailored to enterprise data buyers
• Develop sales enablement collateral, pitch decks, competitive battlecards, and training
• Lead product launches and customer communication
• Partner with product and marketing teams on launch messaging and cross-functional rollouts
• Develop competitive insights and translate them into messaging, sales enablement, and go-to-market programs
• Partner with sales and customer-facing teams to understand buyer needs, objections, and use cases
• Feed buyer insights back into messaging and product planning

Product Marketing Manager

• Own the full revenue number across new business, expansion, and retention
• Lead, coach, and grow the sales team, including hiring, quota setting, territory planning, and compensation design
• Carry and close a book of strategic accounts across institutional and fintech segments
• Build and execute go-to-market strategy for institutional and fintech clients
• Own marketing, including positioning, messaging, demand generation, content, and events
• Partner with the CEO on brand and product launches
• Build customer success and account management to drive adoption, renewals, and expansion
• Develop and manage strategic distribution, integration, and channel partnerships
• Establish pipeline discipline, accurate forecasting, and reporting to the CEO and board
• Bring customer insight to product and engineering to shape the roadmap
• Represent Fiscal.ai at industry conferences and events

Head of Go-To-Market

• Own a segment of the Lone Wolf portfolio from end to end
• Drive positioning, product launches, pricing strategy, and core sales content
• Keep product messaging aligned with the broader Lone Wolf narrative
• Translate AI capabilities into practical value for real estate professionals
• Maintain competitive intelligence and incorporate it into positioning
• Serve as internal subject matter expert for the product line and target buyers
• Lead go-to-market launches from market segmentation through sales readiness
• Execute pilot programs to test positioning and pricing
• Track launch impact against pipeline, adoption, and revenue
• Recommend pricing and packaging within the portfolio framework
• Partner with Demand Generation on pipeline and product adoption campaigns
• Build sales enablement materials, training, webinars, battle cards, objection-handling guides, and competitive positioning strategies
• Collaborate with Customer Success on account expansion and retention resources
• Partner with Demo Engineering on technical demonstrations
• Conduct customer interviews and win/loss analysis
• Analyze market trends and product usage data to inform roadmap priorities
• Own product marketing content including one-pagers, pitch decks, web copy, and case studies
• Direct content partners and collaborate with product management on translating the technical roadmap into market language

• Build and lead the product marketing function at Donorbox
• Make product marketing a key driver of growth, conversion, and retention
• Own positioning and messaging across diverse nonprofit audiences
• Define Donorbox's Product-Led Growth strategy
• Partner with Product, Sales, Customer Success, and Marketing to bring launches to market
• Lead, mentor, and manage 1 direct report (Product Marketing Manager)
• Set clear team goals, priorities, and performance standards
• Build and formalize scalable PMM frameworks, playbooks, and standardized launch tiers
• Coordinate launch timelines, narrative integrity, and revenue goals across functions
• Identify sales enablement priorities that shorten deal cycles and improve retention
• Establish outcome-based KPIs for Product Marketing initiatives
• Track and report campaign and feature effectiveness to executive leadership
• Use product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments
• Own Donorbox's central Messaging House, value propositions, and competitive differentiation across B2B2C ICPs
• Build GTM assets including battlecards, objection-handling guides, pitch decks, and competitive tear-downs
• Serve as the primary voice of the market to Product Management and influence roadmap priorities
• Leverage competitive intelligence, win/loss analysis, and customer feedback to shape the product roadmap
• Synthesize behavioral data and macro-level intelligence into buyer personas, messaging strategies, and positioning frameworks
• Own competitive intelligence and monitoring

Head of Product Marketing

• Mentor and develop a high-performing team of Product Marketers
• Create tailored development plans aligned with career goals and company objectives
• Conduct regular 1:1s and performance reviews
• Define and prioritize the team roadmap across product launches, sales enablement, and demand generation
• Standardize PMM workflows for launch tiering, messaging frameworks, and competitive intelligence
• Remove internal stakeholder hurdles and advocate for the PMM function at leadership level
• Communicate team impact, resource needs, and strategic wins to the executive team
• Liaise between Product, Sales, and Marketing to align output with growth strategy
• Own end-to-end messaging and go-to-market strategy for the Benevity Enterprise Impact Platform
• Guide team execution across product marketing areas
• Direct research into market trends and persona development
• Apply insights to sales playbooks and go-to-market planning
• Partner with Product, Sales, and Customer Success leadership on positioning
• Provide Voice of Customer insights to product management
• Collaborate with website, content, and demand generation teams to extend product messaging throughout the buyer and client journey