Product Marketing

• Develop and refine positioning, value propositions, and messaging frameworks for assigned products or portfolios
• Conduct competitive analysis and market research to identify opportunities and inform positioning, product, and go-to-market decisions
• Plan and execute go-to-market initiatives, including launch and adoption strategies, cross-functional coordination, and readiness activities
• Create and maintain customer-facing and internal enablement materials, including presentations, sales tools, product collateral, web content, and campaign messaging
• Partner with product management to translate technical capabilities into clear, benefit-oriented messaging
• Collaborate with marketing teams and cross-functional stakeholders to align product messaging across digital, content, demand generation, and brand channels
• Support sales enablement through training materials, competitive insights, objection-handling frameworks, and content updates
• Analyze pipeline performance, sales feedback, customer insights, and campaign results to identify optimization opportunities and improve conversion outcomes
• Maintain product marketing plans, frameworks, and insights
• Lead cross-functional stakeholder alignment, timelines, deliverables, and communications
• Ensure product marketing activities adhere to internal policies, processes, and quality standards
• Perform other duties as required to support business needs

Senior Product Marketing Manager

• Provide administrative and project support across Sales and Partner Success, including meeting preparation, agendas, scheduling, documentation, follow-up tracking, proposals, contracting steps, partner requests, and other deliverables
• Maintain an organized library of sales and partner materials, including outreach assets, tailored presentations, one-pagers, case studies, and other collateral
• Coordinate updates with internal owners and design support
• Track follow-ups, proposals, contracting steps, partner requests, and deliverables
• Own and administer HubSpot, including data integrity, contact research, pipeline stages, workflows, dashboards, distribution lists, and ongoing system maintenance
• Prepare weekly pipeline, activity, and performance reporting
• Coordinate partner meetings and QBRs, including agendas, inputs, materials, scheduling, decision documentation, and follow-through
• Execute marketing and GTM campaigns through HubSpot; manage the marketing calendar and distribution process; track performance
• Coordinate content with clinical subject-matter experts
• Own press releases from drafting and review through approval and publication
• Own conference planning and execution, including recommendations, registration, sponsorships, travel and shipping logistics, materials, outreach, post-event follow-up, and ROI tracking
• Identify process gaps and build simple, repeatable workflows across Sales and Partner Success

Manager, Go To Market Operation

• Drive professional services revenue within assigned areas of focus
• Sell professional services to new and existing enterprise insurance customers
• Own professional services revenue targets and meet or exceed goals
• Support and develop services sales team members through coaching, deal guidance, and best-practice sharing
• Position current service offerings effectively in the P&C market and provide customer feedback to shape the portfolio
• Partner with software sales account teams to bring services into deals early and align account strategy
• Work with Tier 1 SI alliance partners to identify co-sell opportunities and grow partner-influenced pipeline
• Generate and grow pipeline through defined offerings, customer-facing teams, partner channels, and existing-customer expansion
• Collaborate with delivery teams to ensure deals are accurately scoped, appropriately priced, and positioned for successful delivery
• Work with sales operations on reporting and forecasting for services bookings and revenue
• Own strategic pursuits from early engagement through close
• Contribute customer and partner perspectives to go-to-market planning
• Refine sales plays, proposal templates, and enablement materials for consistent services selling

Senior Director – Go-to-Market Services

• Lead the sales function for professional services, setting revenue targets and driving execution to achieve and exceed goals
• Define service offerings and manage a team selling to new and existing customers
• Work with Services leadership to articulate high-value offerings for the P&C market
• Generate and grow a healthy pipeline through service offerings and customer-facing channels
• Collaborate with sales operations on reporting for services sales targets
• Provide leadership and direction for solution architecture teams, including workforce planning, performance management, coaching, career development, and readiness
• Evolve the solution architecture team toward world-class performance in prospect and customer engagements and delivery of high-value solutions
• Establish and maintain solution architecture standards, reference architectures, and best practices aligned with Duck Creek products, cloud platforms, and integration patterns
• Partner with Product Management, Engineering, Professional Services, Sales, and Alliances on architectural alignment from pre-sales through delivery and lifecycle management
• Collaborate with partner organizations to define joint solution patterns and consistent architectural approaches
• Support sales and account teams with executive-level technical and solution leadership for strategic opportunities
• Represent solution architecture perspectives in leadership forums and cross-functional planning, including services strategy and go-to-market planning
• Ensure solution architectures articulate the value, differentiation, and outcomes of Duck Creek professional and partner-delivered services
• Guide teams in developing repeatable solution and services patterns for scalable selling and delivery models

Senior Director, Go-to-Market Services

• Lead the centralized GTM Enablement Center of Excellence to improve seller readiness, execution discipline, and productivity
• Translate RevOps strategy into consistent field execution through standards, skills, tools, content, operating rhythms, and reinforcement mechanisms
• Consolidate fragmented enablement and role-excellence activities into a scalable COE
• Accelerate time-to-revenue for new sellers and improve adoption of RevOps processes and tools
• Partner across Sales, Marketing, Product, Customer Success, Learning, Analytics, and Systems teams
• Define and lead the GTM Enablement COE strategy and operating model
• Establish governance, intake, prioritization, measurement, decision rights, and ownership boundaries
• Deliver role-based onboarding, ramp, sales methodology, deal execution, pipeline activation, manager coaching, product launch readiness, tool adoption, and ongoing skill development programs
• Establish role-specific proficiency expectations and equip frontline leaders to coach, assess, and reinforce field behaviors
• Translate enterprise and RevOps priorities into field execution plans covering process changes, operating cadences, CRM expectations, data hygiene, workflows, and performance metrics
• Diagnose capability gaps, performance barriers, field friction, pipeline-quality issues, and productivity opportunities
• Oversee playbooks, sales plays, discovery guides, qualification standards, talk tracks, objection handling, competitive positioning, value messaging, launch materials, and manager inspection tools
• Drive adoption of sales tools, systems, workflows, and AI-enabled productivity capabilities
• Rationalize and standardize enablement tools, content repositories, workflows, and communications
• Establish leading indicators and shared measures for readiness, proficiency, adoption, content effectiveness, ramp progression, process adherence, pipeline quality, and productivity
• Lead cross-functional change management and measurable behavior change across the revenue organization
• Own governance for evaluating, sequencing, resourcing, launching, reinforcing, and measuring GTM enablement priorities

Director – GTM Enablement

• Help coordinate and deliver integrated marketing campaigns, product launches, adoption initiatives, and ongoing communications
• Develop and update presentations, one-pagers, emails, web copy, user guides, social content, webinar materials, and other campaign assets
• Create clear, visually engaging PowerPoint decks for internal teams, dealers, customers, and leadership audiences
• Use Adobe Creative Cloud tools to edit graphics, resize and adapt assets, support basic page layout, and prepare content for digital channels
• Track timelines, reviews, approvals, feedback, and final deliverables to help campaigns launch on time and at a high level of quality
• Collaborate with product marketing, product management, sales, communications, design, agencies, and regional teams to gather inputs and execute plans
• Proofread and quality-check materials for accuracy, consistency, audience relevance, and alignment with brand standards
• Collect engagement, adoption, and content-performance data and summarize key takeaways
• Build knowledge of digital products, customer needs, dealer priorities, and marketing best practices

Product Marketing Specialist

• Assist with the development and execution of the marketing product roadmap, helping balance strategic priorities against engineering capacity and cross-functional dependencies
• Support end-to-end delivery of marketing technology initiatives, including front-end and customer-facing product development
• Help manage and improve team workflows and operational processes, identifying opportunities that increase execution speed and quality
• Collaborate with engineering, legal, compliance, and risk to help plan, sequence, and deliver marketing initiatives in a regulated environment
• Support the resolution of marketing system outages and technical escalations, helping drive timely resolution with minimal business impact
• Help define and document requirements, user stories, and acceptance criteria for marketing technology projects
• Track and communicate project status, risks, and dependencies to stakeholders
• Serve as a liaison between marketing and engineering teams, supporting alignment, clarity, and consistent communication
• Contribute to process improvements and support organizational alignment across the marketing function

Product Manager – Marketing

• Develop and execute integrated product marketing plans aligned with business and product objectives
• Plan launches and adoption campaigns for Caterpillar dealers and internal stakeholders
• Translate dealer needs, product capabilities, and competitive insights into differentiated positioning, value propositions, audience-specific messaging, and benefit-led narratives
• Partner with product managers and engineers to turn roadmaps, release notes, workflows, and technical features into executive-ready stories, visuals, demonstrations, and end-user communications
• Write and design marketing assets including web pages, one-pagers, presentations, email campaigns, blogs, user guides, and product launch materials
• Create demo narratives and scripts, and record and edit short product videos
• Gather dealer feedback, identify customer challenges, and improve messaging, campaigns, onboarding, and engagement
• Define and monitor KPIs including engagement, conversion, and adoption measures
• Use analytics, testing, and AI-enabled tools to improve marketing effectiveness and return on investment
• Coordinate with product, sales, engineering, UI/UX, communications, and agency partners
• Manage multiple initiatives with autonomy, sound judgment, and consistent follow-through
• Ensure communications are clear, visually compelling, audience-appropriate, and consistent with Caterpillar brand standards

Product Marketing jobs in Illinois