Product Marketing

• Own the India GTM leadership mandate and translate global business priorities into a clear India strategy, operating model, and execution plan.
• Partner with the India Managing Director / President, CRO, and global GTM leaders to align India capability with global customer, revenue, retention, and growth priorities.
• Lead and develop India-based GTM leaders across Services, Solution Consulting, Customer Success, Renewals, Implementation, TAM, Project Management, and adjacent functions.
• Build a scalable leadership structure and operating rhythm that supports current priorities while preparing the organization for future expansion.
• Create accountability across capacity planning, delivery readiness, customer outcomes, retention, renewal execution, operational health, and talent development.
• Establish governance mechanisms across global and India teams to improve decision-making, escalation management, cross-functional alignment, and business visibility.
• Drive collaboration across Customer Success, Renewals, Services, Solution Consulting, Support, Product, Engineering, Finance, People, and other partner functions.
• Develop senior leaders and build a strong internal succession pipeline for India GTM leadership roles.
• Identify opportunities to improve efficiency, scalability, customer experience, and operating leverage through process improvement, technology, automation, and AI adoption.
• Represent India GTM priorities with executive stakeholders and serve as a senior escalation point for critical customer, talent, and operational matters.
• Shape a high-performance culture grounded in customer impact, commercial judgment, ownership, inclusion, and global collaboration.

VP, GTM

• Support the design, build and optimisation of automated engagement journeys across email, webinars and events
• Support lead generation and product-led growth through timely, relevant and data-driven campaigns
• Deliver consistent, high-quality outbound activity aligned with GTME priorities and engagement needs
• Enable audience data use across marketing automation through segmentation, targeting, personalisation and relevance
• Work across Salesforce Marketing Cloud, Salesforce CRM and associated platforms to ensure effective data flows into sales processes
• Identify and resolve data gaps, inefficiencies and quality issues with stakeholders
• Review EMEA engagement journeys and internal processes to identify inefficiencies and improvement opportunities
• Implement enhancements to channel journeys, automation logic and operational workflows
• Develop scalable and repeatable solutions balancing short-term delivery with long-term capability building
• Partner with GTME, Sales, Marketing, Technology and Data teams to align automation activity with business outcomes
• Translate business requirements into effective automation and data solutions
• Contribute to marketing automation evolution, including advanced automation and emerging AI use cases
• Support processes that increase the speed and efficiency of client engagement and the sales process
• Help build a foundation for smarter, predictive and insight-led engagement

Senior GTM Enablement Analyst

• Own MarTech products across discovery, business-case development, roadmap prioritization, delivery, adoption and value realization
• Define product vision, strategy and roadmap based on business, customer and user needs
• Translate and prioritize business needs into product requirements, user stories, technical requirements and measurable outcomes
• Prioritize product features and manage the backlog in partnership with engineering, data, UX and technology teams
• Develop solutions supporting B2B marketing and demand generation, including ABM, lead capture, nurturing, scoring, routing, campaign management and attribution
• Drive integrations across marketing platforms, Salesforce CRM, websites, customer data platforms, analytics tools and third-party data providers
• Define and track KPIs including adoption, funnel performance, lead-to-opportunity conversion, attribution, pipeline contribution and business value
• Partner across Marketing, Sales, Technology, Data, Privacy, Security and Compliance to deliver scalable solutions
• Evaluate and introduce AI-enabled marketing capabilities where they deliver measurable value
• Manage vendors, implementation partners, contracts and platform evaluations
• Lead change-management activities including communication, training, adoption and feedback management
• Communicate product recommendations, priorities, technical concepts and trade-offs to technical and non-technical stakeholders and executives
• Mentor and coach junior team members and build internal and external partnerships

Marketing Product Manager, Salesforce

• Own positioning and messaging for Agentic CX assurance
• Own go-to-market for agentic AI releases, including launch tiering, enablement, content, analyst and press briefings, and post-launch measurement against pipeline targets
• Track vendors and develop competitive positioning
• Build sales pitches, discovery questions, objection handling, and demo narratives
• Participate in sales calls and improve messaging effectiveness
• Create solution briefs, analyst submissions, webinars, launch blogs, and conference sessions on agentic AI assurance, LLM risk, and AI governance in CX
• Partner daily with Product, Sales, Demand Gen, and Customer Success
• Connect engineering output with seller messaging

Senior Product Marketing Manager, Agentic AI

• Own end-to-end competitive intelligence for the Provider Data Management space
• Build and maintain a continuous market monitoring system
• Deliver weekly, monthly, and quarterly market reports with insights and recommended actions
• Build AI-driven architecture to automate reporting workflows
• Conduct customer interviews, prospect calls, and win/loss debriefs
• Develop and own pricing strategy across products and segments
• Model pricing scenarios for new products, expansions, and enterprise deals
• Design and test pricing experiments
• Optimize product packaging, bundling, feature prioritization, cross-sell, and upsell opportunities
• Own product positioning and messaging frameworks
• Develop sales and marketing assets including battlecards, one-pagers, solution briefs, case studies, pitch decks, ROI calculators, and objection-handling guides
• Lead go-to-market launches for products, features, and packaging changes
• Build and own buyer persona libraries
• Develop thought leadership content and market narratives
• Partner with Marketing on campaign messaging and demand generation targeting
• Serve as the primary voice of the market in product planning and roadmap discussions
• Co-own product discovery through interviews, surveys, and advisory boards
• Translate product capabilities into value propositions, adoption materials, and sales training
• Maintain feedback loops between Sales, Customer Success, and Product
• Define and track product marketing KPIs

Head Of Product Marketing

• Own product strategy, roadmap, and execution across Forms, Surveys, Quizzes, QR Codes, Chat Widget, External Tracking, and adjacent lead capture and attribution capabilities
• Drive cohesive experiences across builders, templates, publishing, data models, integrations, analytics, and reporting
• Ship capabilities that improve visitor engagement, completion rates, lead quality, qualification, routing, and follow-up
• Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes
• Define visitor behavior, conversion, identity, attribution, and campaign tracking across third-party websites
• Strengthen event taxonomies, instrumentation standards, and reporting
• Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization
• Ensure responsive, accessible, and performant desktop, mobile, and tablet experiences
• Partner with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure
• Align Product, Engineering, Design, Data, AI, Security, Marketing, Sales, Customer Success, and Partnerships around shared outcomes
• Support product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education
• Write PRDs and strategy documents, conduct discovery, analyze data, validate concepts, prioritize initiatives, and resolve ambiguity
• Drive measurable improvements in adoption, activation, publishing, engagement, completion, conversion, attribution coverage, and retention

Senior Product Manager – Marketing OS, LeadGen

• Build Enterprise Bot's first Product Marketing function
• Own product and platform launches end to end, from early planning through post-launch performance review
• Define launch tiering and launch narratives
• Create positioning briefs, messaging frameworks, demo narratives, website and campaign copy, release notes, customer communications and partner briefing materials
• Run cross-functional launch readiness across Product, Engineering, Sales, Pre-Sales, Customer Success, Partnerships and Support
• Coordinate launch campaigns and partner enablement
• Define launch success metrics and report performance
• Maintain the internal launch calendar aligned with the product release cadence
• Bring market, competitive and buyer evidence into roadmap discussions
• Maintain competitive feature gaps and buyer requirements
• Feed win/loss findings and RFP requirement patterns into roadmap planning
• Review roadmap items from a market-facing perspective
• Support roadmap communication to customers, prospects and partners
• Build competitive intelligence, battlecards, objection-handling guides and competitive teardowns
• Establish and run a formal Win/Loss Analysis programme
• Own core positioning and unify messaging across geographies
• Translate technical differentiators into buyer-facing value
• Adapt positioning to Spain, Switzerland, DACH and wider Europe
• Own website product, solution and platform messaging and site narrative
• Propose information architecture and work with Demand Generation on implementation
• Brief Content on source messaging and review localised pages
• Build sales enablement assets, including pitch decks, one-pagers, demo narratives and ROI/cost-comparison materials
• Support pricing, packaging, analyst relations, RFP content libraries and industry event messaging
• Run enablement sessions and verify field adoption
• Conduct structured customer and prospect interviews
• Feed market and competitive signals into product prioritisation
• Deliver first-90-day objectives, including competitive mapping, win/loss interviews, positioning, battlecards, launch framework and first end-to-end launch

Product Marketing Manager

• Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through webinars, videos, and educational content.
• Present and host webinars and videos to educate customers on product capabilities and benefits.
• Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies.
• Collaborate with cross-functional teams to create go-to-market plans for product launches, feature updates, and demand generation.
• Define target customer segments, value propositions, and distribution channels.
• Create marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos.
• Develop presentations and training materials to empower the sales team with product knowledge and value propositions.
• Plan and execute marketing campaigns that generate leads and drive customer engagement.
• Use data and analytics to track campaign performance, ROI, and relevant metrics.
• Support account-based marketing (ABM) initiatives and foster growth through customer advocacy.

Product Marketing jobs in India