Product Marketing

• Architect clear solution structures, including portfolio, bundles, and use cases
• Develop standardized naming, packaging, and pricing logic for offerings
• Own end-to-end go-to-market plans for new and existing solutions
• Define target segments, personas, and use cases to clarify positioning
• Create differentiated value propositions and translate technical services into business outcomes
• Build sales enablement tools such as decks, battlecards, and case studies
• Train sales teams on offerings and messaging
• Perform other duties as may be required consistent with the purpose of this role
• Drive commercial growth by transforming Miratech’s offerings into market-relevant solutions that accelerate pipeline creation and revenue expansion
• Bridge market needs and offering development while supporting scalable GTM foundations and measurable revenue impact
• Operate as a player-coach, balancing strategic vision with hands-on execution

Director, Product Marketing

• Own the commercial architecture of every priority proposition, including pricing model, cost baseline, and margin corridor
• Set commercial strategy for emerging pricing models, including outcome-based, consumption-based, and AI-linked pricing
• Implement emerging pricing models in live deals
• Build reusable solution patterns and commercial shaping standards
• Design commercial packaging and cross-practice bundling to increase average deal size
• Establish feedback loops from commercial activity to lighthouse and must-win pursuits
• Feed lessons from wins and losses back into the portfolio
• Build and lead a team of three
• Serve as the commercial voice in portfolio decisions
• Partner with Finance, pricing authority, deal execution, practice and engineering leadership, global go-to-market solutioning, and alliance partners
• Measure and improve proposition cost and price model approval, pricing and quote turnaround, solution-pattern reuse, average deal size, cross-practice attach, margin accuracy, and pursuit win rate

Commercial Excellence Lead – Propositions and GTM

• Own Stepful's B2B positioning and messaging and update it as programs, partners, and market evolve
• Build and refresh GTM assets including pitch decks, one-pagers, battlecards, and email templates with the Workforce Solutions team
• Run case study production end to end, including partner interviews, approvals, publishing, and distribution
• Own the content calendar and maintain a steady cadence supporting pipeline goals
• Partner with Client Success to identify partner outcomes and with Product and Learning to translate program details into buyer-ready language
• Build and run outbound and ABM sequences in Clay, from account lists and enrichment through personalized multi-touch campaigns coordinated with sales
• Report on campaign and content performance regularly and use results to determine future tests
• Experiment with AI tools for research, content production, and personalization and document effective practices
• Partner on larger go-to-market launches as the function grows
• Report to the Director, Enterprise Marketing

Senior Product Marketing Manager

• Launch targeted campaigns across product launches and new vertical/segment pushes, owning strategy, tactics, and project management from kickoff to report-out
• Own and evolve Alchemy's platform positioning, connecting campaigns to Alchemy as a reliable, high-performance frontier leader backed by customer stories
• Own a pillar of always-on content, mid- and bottom-funnel work, product launch beats, and activation/cross-sell content
• Build deep understanding of individual product areas and broad understanding of the full platform to identify campaign and market opportunities
• Generate and pitch ideas for entering new markets and verticals using audience and competitive landscape insights
• Partner with DevRel to produce technical content, including docs-adjacent explainers, videos, and tutorials
• Bring creative and visual thinking to technical launches
• Delegate execution to design, agencies, and specialists while remaining accountable for outcomes, timelines, and metrics
• Build stakeholder trust across Product, Engineering, and DevRel

Product Marketing Manager – Platform

• Conduct market, customer, and competitive research across crypto-native and TradFi segments
• Define and own messaging and positioning for Blockaid’s platform and products
• Translate market insights and customer learnings into campaigns, content strategies, and product narratives
• Develop sales enablement materials including battlecards, pitch decks, one-pagers, and objection-handling guides
• Serve as the internal expert on digital asset transformation within TradFi institutions, including regulatory developments, infrastructure build-outs, and security requirements
• Partner with Product Management on GTM strategy for new features and launches
• Lead product launches end-to-end across positioning, messaging, content, and cross-functional coordination
• Build and maintain a competitive intelligence program covering direct security competitors and adjacent onchain infrastructure players
• Work with cross-functional stakeholders to inform and refine pricing and packaging models
• Co-own positioning and communication of Blockaid’s onchain security platform for DeFi protocols, crypto-native builders, and traditional financial institutions

Product Marketing Manager

• Conduct audience research, define the ideal customer profile, and develop go-to-market strategy
• Lead naming, positioning, and messaging for existing and future products and features
• Own the launch and release process in collaboration with the product team
• Enable sales and customer success in partnership with the marketing team
• Conduct competitive intelligence
• Partner with the VP of Marketing to adapt or build product marketing systems and processes
• Lead key strategic initiatives within the company

Lead Product Marketing Manager

• Own end-to-end go-to-market activation for business initiatives from approval through national launch.
• Translate marketing strategy into detailed execution plans across every guest touchpoint and marketing channel.
• Develop integrated launch plans aligning marketing, operations, digital, technology, training, communications, supply chain, finance, and restaurant teams.
• Ensure initiatives are guest-centric, operationally executable, and delivered with excellence.
• Ensure consistent execution across in-Shack, kiosk, app, web, third-party delivery, CRM, media, packaging, merchandising, training, and restaurant operations.
• Coordinate launch readiness across every guest touchpoint and document an omni-channel GTM plan.
• Partner with Digital Product, Technology, and Brand Marketing teams to support business objectives and intended guest experiences.
• Serve as the central coordination point across approved workstreams.
• Establish integrated project plans, timelines, milestones, dependencies, and decision logs.
• Lead recurring commercialization meetings and executive readiness reviews.
• Identify execution risks and develop mitigation plans.
• Manage changes in scope, priorities, and launch timing while maintaining organizational alignment.
• Lead GTM launch readiness reviews and establish go/no-go criteria.
• Capture post-mortem launch learnings and improve commercialization processes.
• Refine tools, templates, governance, and ways of working to improve speed, clarity, and execution quality.
• Help scale a best-in-class GTM process supporting Shake Shack’s future growth.

Manager, Go to Market Excellence

• Own product marketing for New Relic Logs, including positioning, messaging, launches, enablement, and competitive differentiation
• Define and maintain Logs positioning, messaging, and narrative across buyer personas, web, campaigns, sales conversations, and analyst interactions
• Lead end-to-end Logs launches, including tiering, messaging, content, enablement, and launch metrics
• Partner with Product Management, Demand Generation, Corporate Communications, and Enablement on launches
• Create sales enablement materials including pitch decks, narratives, discovery questions, objection handling, first-call decks, and talk tracks
• Drive adoption of sales enablement content across the field
• Partner with Competitive Intelligence to develop technically accurate differentiation, battlecards, and displacement plays
• Provide product marketing input on Logs pricing, packaging, data ingest, retention economics, tiering, data management, and cost control
• Produce solution briefs, blogs, webinars, demos, customer stories, and reference architectures
• Own the voice of the customer through customer and prospect conversations, win/loss input, market research, and usage data
• Feed customer and market insights into roadmap, messaging, and segment priorities
• Represent New Relic Logs at customer briefings, executive and field readouts, analyst inquiries, and industry events
• Define and report metrics including pipeline contribution, attach and adoption rates, ingest growth, and enablement utilization

Product Marketing jobs in New York