Product Marketing

• Develop and deliver go-to-market marketing plans supporting commercial growth of the Private Medical Services business
• Translate business priorities into marketing strategies driving customer acquisition, engagement, and retention
• Lead planning, execution, and optimisation of integrated, multi-channel marketing campaigns
• Define customer propositions, messaging, and campaign strategies
• Use market insights, customer data, and competitor analysis to identify opportunities
• Build collaborative relationships across commercial, product, ecommerce, operations, finance, customer services, and clinical teams
• Coordinate cross-functional teams and external partners to deliver campaigns on time, within budget, and to a high standard
• Communicate marketing plans, priorities, performance, and recommendations to senior stakeholders
• Monitor campaign performance and define success measures
• Use data-driven insights to optimise activity and maximise return on investment
• Manage marketing budgets and align spending with business objectives
• Work closely with the Director to support marketing strategy and business performance objectives

Go-to-Market Lead

• Own a portfolio of customers and ensure they achieve measurable business outcomes
• Drive adoption of core platform capabilities, with a focus on AI-powered features and credit consumption
• Lead Executive Business Reviews tied to ROI, productivity gains, and revenue impact
• Educate customers on AI capabilities such as automation, predictive insights, and personalisation
• Own credit consumption as a primary, accountable metric for a book of named accounts
• Define and prioritise AI use cases with customers, translating GTM motions into a sequenced roadmap of Amplify agent use cases
• Lead hands-on change management with sellers and revenue leaders through enablement sessions and coaching
• Act as a strategist and influencer on customers' AI GTM strategies and internal business cases for expanded usage
• Leverage customer data and AI insights to identify risks and expansion opportunities
• Monitor health scores, usage trends, and engagement signals
• Use AI tools to surface recommendations and next best actions
• Own renewal strategy and mitigate churn or contraction risk
• Identify and drive upsell and cross-sell opportunities
• Partner with Sales and RevOps on account strategy
• Represent customer feedback to Product and Marketing on agent performance, prompt quality, and adoption friction
• Partner with Professional Services on onboarding and complex implementations
• Provide feedback on AI models, accuracy, and customer sentiment

Senior GTM AI Advisor

• Architect clear solution structures, including portfolio, bundles, and use cases
• Develop standardized naming, packaging, and pricing logic for offerings
• Own end-to-end go-to-market plans for new and existing solutions
• Define target segments, personas, and use cases to clarify positioning
• Create differentiated value propositions and translate technical services into business outcomes
• Build sales enablement tools such as decks, battlecards, and case studies
• Train sales teams on offerings and messaging
• Perform other duties consistent with the purpose of the role
• Bridge market needs and offering development to support scalable GTM foundations and measurable revenue impact
• Operate as a player-coach, balancing strategic vision with hands-on execution

Director, Product Marketing

• Own internal enablement and communications for Sales, Customer Success, and other stakeholders
• Keep stakeholders informed of updates, releases, and changes
• Maintain the Launch Tracker and Feature Matrix as trusted records of product releases
• Produce the product newsletter
• Refresh release decks, the Brag Book, and sales slides as products and features change
• Partner with Product, Sales, and Marketing to gather accurate input
• Keep enablement content aligned with go-to-market priorities
• Coordinate content and delivery for internal enablement sessions
• Identify and remove or tighten manual steps in newsletters, trackers, and content refresh cycles
• Chase down shipped updates and add them to the Feature Matrix
• Rewrite newsletter sections for Customer Success Managers
• Identify and correct outdated sales deck content

Product Marketing Manager

• Own ICP definition and B2B segmentation across mid-market and enterprise motions
• Define target segments, buyers and the commercial case for each
• Own pricing direction and packaging structure
• Define how small mid-market customer landings can become large accounts
• Own the B2B value proposition, positioning and message architecture
• Build the enterprise buyer decision map covering champions, economic buyers, procurement, legal and security
• Interpret B2B market intelligence and win-loss insights for ICP, positioning and pricing decisions
• Own the sales enablement framework for enterprise deals
• Own launch architecture and sequencing for B2B
• Lead rollout of packaging changes into the field
• Own the B2B product marketing function, standards and future team case
• Report to the VP of GTM Strategy & Growth and partner with B2B, marketing, growth, product and technology teams

B2B Product Marketing Leader

• Own ICP definition and segmentation for B2B across mid-market and enterprise motions
• Define target segments, buyers and the commercial case for each
• Own pricing direction and packaging structure
• Define how small mid-market landings can become large accounts
• Own the B2B value proposition, positioning and message architecture
• Build the evaluation and approval map for enterprise buyers, champions, economic buyers, procurement, legal and security
• Interpret B2B market intelligence and win-loss outcomes
• Own the sales enablement framework for enterprise deals
• Define messaging and positioning for sales
• Own B2B launch architecture, sequencing and rollout of packaging changes
• Report to the VP of GTM Strategy & Growth and establish the B2B product marketing function, standards and future team needs
• Partner with the Busuu for Business Lead, B2B Marketing Lead, B2B Growth & Strategy head, Product Marketing head, and Product and Technology teams

• Own product marketing at Oversee, identifying additional buyers for existing products through market research and sharper ICP definition
• Shape go-to-market strategy using evidence of product-market fit
• Own positioning, persona and segment messaging, competitive and win/loss insights, and product language across marketing and product surfaces
• Refine and build the positioning and messaging framework
• Own ICP, persona, and segment messaging across corporate, leisure, and partnerships
• Maintain consistent product messaging across all markets and verticals
• Run competitive tracking across reshop and agentic AI for travel operations, corporate, and leisure
• Run an ongoing win/loss research programme
• Conduct buyer research and produce market research with recommendations on segment fit
• Write product pages, one-pagers, launch materials, product-led blog content, and technical explainers
• Write and edit campaign copy with Growth Marketing
• Maintain content cadence and strategy
• Onboard new sales representatives on positioning and keep the existing team current
• Regularly join sales calls and identify what is working
• Build and run a repeatable, tiered launch process end to end
• Coordinate cross-functionally to deliver unified launches
• Measure launches and conduct post-launch retrospectives
• Report to the Marketing Director and work directly with product, sales, and the executive team

• Own go-to-market strategy for one or more Viber consumer offerings, including core communication, eSIM, Viber Plus, and strategic commercial partnerships
• Define product positioning, messaging frameworks, and value propositions for products and audience segments
• Build globally resonant narratives and adapt them locally across diverse markets and cultures
• Define messaging strategies across the user lifecycle from first impression through activation, engagement, and monetization
• Translate product roadmap milestones into launch plans and audience-relevant narratives
• Own marketing strategy for Viber messaging and calls
• Lead go-to-market for strategic commercial partnerships to drive user growth
• Develop go-to-market plans for monetization products from positioning through conversion
• Partner with Product and Business to identify and activate growth levers across the consumer product funnel
• Own product marketing end-to-end from strategy through execution
• Build and drive go-to-market processes with Product, R&D, Regional Marketing, CRM, and Creative
• Provide strategic direction and hands-on support to regional marketing leads
• Build a product marketing engine serving consumers and businesses
• Drive measurable user growth through strategic product partnerships
• Serve as a strategic partner to internal teams bringing new capabilities to market

Senior Director, Product Marketing

• Own go-to-market end to end for large platform, admin and Salary Sacrifice product releases
• Build launch plans, define deliverables and secure cross-functional commitments
• Run GTM kick-offs, progress check-ins, Revenue team training sessions and business-wide updates
• Develop positioning and messaging tailored to segments and buyers
• Design and deliver product training for Sales, Client Success, Implementation and Support
• Build and maintain battlecards, pitch decks, playbooks and ROI tools
• Own technical writing for help centre articles, how-to guides, admin documentation and internal reference material
• Write client-facing release communications and transactional copy
• Provide product substance for client education campaigns
• Gather competitive intelligence and create battlecards and objection-handling material
• Track and report product adoption and influence on revenue lines
• Run feedback loops between clients, Revenue and Product
• Lead through influence and set the standard for product launches without managing a team

• Contribute to differentiated, competitive product concepts supported by value propositions, market analysis and proof-of-concept validation
• Translate market and customer insights into product requirements, USPs, business-case inputs and go-to-market recommendations
• Support the definition and evolution of competitive product roadmaps
• Analyse customer pain points, market requirements, emerging trends, battery system architectures, technologies and applications
• Develop and maintain competitive intelligence covering competitor products, roadmaps, positioning, pricing and emerging technologies
• Monitor market, industry and macroeconomic trends
• Engage with customers alongside Business Development and Field Application Engineering
• Communicate product strategy and roadmap and capture customer insights
• Support business cases for new products and features
• Support product launches and go-to-market activities
• Develop product collateral, competitive positioning materials, customer presentations and training content
• Report directly to the VP of Strategic Marketing
• Work across Strategic Marketing, Engineering, Business Development and Field Application Engineering to support Dukosi’s Cell Monitoring System