Senior Manager, Creator Commerce – TikTok Shop, Trybe
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Posted: 10/21/2026Senior Manager, Creator Commerce – TikTok Shop, Trybe
Athletic GreensCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing TikTok Shop operations, including P&L ownership, creator and affiliate program development, and performance analytics. Proven ability to drive growth through strategic partnerships, community engagement, and data-driven decision-making.
Highest-signal resume keywords
TikTok Shop ManagementP&L OwnershipCreator/Affiliate Program DevelopmentAgency ManagementPerformance Analytics
About the role
Key responsibilities & impact- Own and scale AG1's TikTok Shop and Trybe Program
- Oversee TikTok Shop P&L, storefront, merchandising, agency management, creator/affiliate strategy, and LIVE commerce
- Lead Trybe end to end, including VIP tier, retainer program, content approvals, and paid strategy
- Track GMV, affiliate GMV, and program economics to guide investment decisions
- Manage TikTok Shop agencies and hold partners accountable to GMV, creator activation, and content-output goals
- Own pricing, promotions, product mix, catalog/inventory synchronization, and conversion optimization
- Recruit, onboard, activate, and manage creator and affiliate relationships
- Drive creator outreach and prospecting across tiers
- Design creator incentives and challenges, including tiered bonuses and campaign contests
- Track creator-level conversion and sales metrics and reallocate investment toward top performers
- Oversee product seeding and LIVE commerce strategy, scheduling, host selection, and post-stream analysis
- Forecast, diagnose, and troubleshoot GMV performance across the funnel
- Own commission and incentive architecture
- Set community strategy, tone, and standards for the Trybe creator community
- Lead creator onboarding, engagement, recognition, and retention
- Operate the VIP program and oversee the retainer program from negotiation through renewal
- Lead content approvals for brand, claims, and compliance standards
- Use paid media insights to coach creators and make approve/reject decisions
- Identify and lead expansion into emerging creator commerce channels
- Report to the VP of Partnerships
Requirements
What you’ll need- Proven track record running and scaling a TikTok Shop, including ownership of P&L, GMV, and affiliate growth
- Deep, hands-on knowledge of creator/affiliate programs on TikTok Shop, including commission structures, product seeding, and LIVE commerce
- Experience owning a P&L and balancing commission, seeding, agency, and production spend against margin and growth targets
- Experience building and running creator or affiliate communities at scale, including tiered/VIP and retainer programs
- Strong agency management experience, including evaluating, negotiating with, and holding external partners accountable to performance
- Ability to read paid media and content performance data to coach creators and make content approval decisions
- Excellent negotiation skills with creators, agencies, and internal stakeholders
- Strong analytical skills and fluency in GMV, TAC/CAC, and conversion metrics
- Comfortable owning outcomes end-to-end and moving quickly in a fast-changing platform environment
- Excellent written and verbal communication skills; comfortable presenting program performance to leadership
Benefits
Comp & perks- Competitive compensation and performance-based incentive plans
- A 100% remote working environment (excluding Laboratory positions)
- Paid holidays
- Company-wide reset and reflect days
- Unlimited PTO (based on your country of residence)
- In-person team meetups
- Access to AG1 products and branded swag
- Monthly telecom stipend for eligible team members
- Benefits and insurances as required by law, based on country of residence
- Stock option allocation for eligible roles
- Performance bonus for eligible roles
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GMV TrackingConversion OptimizationContent ApprovalCommission StructuresProduct SeedingLIVE Commerce StrategyNegotiation SkillsData AnalysisCommunity BuildingPerformance Metrics
Soft Skills
Excellent CommunicationLeadershipNegotiationCoachingRelationship Management
Industry Keywords
Creator CommerceAffiliate GrowthAgency ManagementContent PerformanceEmerging Channels