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Paula's Choice SkincarePosted 10/21/2026full-timeRemote • Washington • United StatesSenior💰 $125,000 - $135,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in A/B and multivariate testing, optimizing DTC ecommerce strategies, and utilizing analytics tools like GA4 to drive conversion and revenue growth. Collaborates effectively with cross-functional teams to implement data-driven improvements and ensure error-free execution of tests.
Highest-signal resume keywords
A/B TestingMultivariate TestingGA4Ecommerce OptimizationPerformance Marketing
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Plan, build, launch, and report on tests that improve conversion and revenue across the DTC site
- Run A/B and multivariate tests across devices and customer journeys
- Optimize the homepage, collection pages, product detail pages, routine and regimen builders, cart, and checkout
- Test copy, UI/UX, product merchandising, offer and promotion presentation, and navigation
- Ensure tests and site changes launch error-free, follow specifications, and are tracked accurately in GA4 and testing tools
- Document test results and build a shared learning library
- Partner with Ecommerce, Creative, and Tech teams to move ideas quickly and clear bottlenecks
- Collaborate with Brand, Creative, Performance Marketing, CRM, Product Development, and Regulatory teams
- Build and maintain reports covering conversion rate, AOV, revenue per visitor, new-customer acquisition, and retention signals
- Share findings with DTC leadership
Requirements
What you’ll need- 8+ years in ecommerce, performance marketing, or CRO roles
- Experience launching tests, owning test strategy, handling QA and implementation, and partnering with leaders
- Experience optimizing DTC ecommerce in beauty, skincare, personal care, wellness, or consumer goods
- Hands-on experience with A/B and multivariate testing, launch QA, and statistically rigorous results reporting
- Experience with testing tools such as Optimizely, VWO, or AB Tasty
- Experience with ecommerce platforms or CMSs
- Strong working knowledge of GA4
- Looker, Tableau, or similar BI tools is a plus
- UX judgment grounded in behavioral data
- Ability to balance conversion, brand experience, promotions, margin, speed, and compliance with approved claims
- Clear communication with Creative, Brand, Marketing, Tech, and senior leadership
- Strong follow-through and ownership
- Ability to support the East Coast time zone preferred
Benefits
Comp & perks- Generous paid time off, including time off to volunteer
- Learning and development resources
- Wellness benefits, including meditation app memberships
- Product discounts and free product samples
- Fully remote options for most roles
- Health, vision, dental, and retirement benefits
- Flexible spending account
- Employee assistance program
- Fitness perks
- Dog-friendly office
- Discretionary bonus plan eligibility
- Volunteer activities, Mariners games, and happy hours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Conversion Rate OptimizationStatistical ReportingTest Strategy DevelopmentQuality AssuranceUX Judgment
Soft Skills
Clear CommunicationStrong Follow-ThroughOwnership
Tools & Technologies
OptimizelyVWOAB TastyLookerTableau
Industry Keywords
DTC EcommerceBeautySkincarePersonal CareConsumer Goods