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First BookCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multi-channel marketing campaigns, with a strong focus on email marketing and audience engagement. Proficient in analyzing campaign performance metrics and creating tailored marketing content to enhance brand awareness and registration efforts.
Highest-signal resume keywords
Email Marketing Campaign ExecutionMulti-Channel MarketingMarketing Cloud ProficiencyContent Development for Digital PlatformsCampaign Performance Analysis
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Support and develop registration tactics for First Book membership
- Create a systematic approach to registration outreach and manage its execution and results measurement
- Conceptualize and execute registration campaigns for various target audiences
- Analyze campaign results and develop best practices
- Support ongoing Engagement team initiatives
- Work with the Director to execute outreach and registration campaigns
- Manage campaigns across direct mail, social media, Google AdWords, display advertising, point of sale, and web marketing
- Determine positioning for graphics and messages and draft campaign copy
- Develop direct marketing collateral to increase awareness and registration
- Support brand awareness efforts
- Provide reports and metrics on member-base response and demand
- Work cross-functionally with multiple departments to manage projects under deadlines
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field required
- Minimum of two years of experience in sales and/or digital marketing
- Experience using Marketing Cloud to manage and execute email marketing campaigns
- Experience executing email marketing campaigns, including audience targeting, scheduling, deployment, and engagement tracking
- Background in multi-channel marketing and communications
- Experience developing content for email, social media, digital advertising, and other outreach platforms
- Experience maintaining content calendars, managing timelines, and meeting established deadlines
- Experience creating written marketing content, promotional materials, and audience-tailored messaging
- Familiarity with online community platforms such as Mighty Networks or comparable systems
- Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word, and Microsoft Teams
- Experience interpreting campaign performance metrics and preparing reports
- Graphic design and creative asset development experience
- Working knowledge of Canva
- Familiarity with Monday.com, Confluence, Salesforce, Meta Ads Manager, Google Ads, and Google Analytics 4 (GA4)
- Customer or member service experience, including responding to inquiries and resolving concerns
- Legal authorization to work in the United States at the time of application and throughout employment
- Ability to provide truthful, accurate, and complete work authorization information
- Resume and cover letter required for application
Benefits
Comp & perks- 401(k) retirement plan with employer matching contributions
- 100% employer-provided parking stipend in Washington, DC
- Reasonable accommodations in accordance with applicable law
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign ManagementContent CreationAudience TargetingGraphic DesignMetrics InterpretationProject ManagementCopywritingRegistration Tactics DevelopmentDirect Marketing
Soft Skills
Cross-Functional CollaborationCustomer ServiceCommunicationTime ManagementProblem Solving
Tools & Technologies
Marketing CloudMicrosoft Office SuiteCanvaMonday.comConfluenceSalesforceMeta Ads ManagerGoogle AdsGoogle Analytics 4Mighty Networks
Industry Keywords
Nonprofit ManagementBrand AwarenessEngagement TrackingDirect Mail MarketingSocial Media Marketing