Social Media Marketing Manager
DrHouse
Posted: 10/19/2026Social Media Marketing Manager
DrHouse
Posted: 10/19/2026Social Media Marketing Manager
DrHouse
Posted: 10/19/2026Social Media Marketing Manager
DrHouse
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DrHouse
Posted: 10/19/2026
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Posted: 9/23/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing social media platforms and creating engaging content tailored for B2B and consumer audiences. Proficient in analyzing performance data to drive campaign effectiveness while adhering to healthcare marketing regulations.
Highest-signal resume keywords
Social Media ManagementB2B Content CreationCanva ProficiencyShort-Form Video ExperienceHealthcare Marketing Knowledge
About the role
Key responsibilities & impact- Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube
- Create B2B content for LinkedIn and consumer content for other channels
- Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends
- Build and maintain a rolling 30-day content and campaign calendar
- Generate ideas and write hooks, captions, and post copy
- Create everyday posts in Canva using templates, existing assets, carousels, UGC, and simple short-form video
- Help build the UGC and creator strategy, especially for TikTok and Instagram
- Engage with relevant accounts, creators, communities, partners, and B2B audiences
- Test ideas to increase reach, website traffic, and conversion
- Track performance weekly and recommend what to scale, change, or stop
- Flag top content for paid promotion
- Help set the social look and feel, including templates and content formats
- Own the idea, direction, and day-to-day execution
- Escalate content or comments when required for healthcare compliance
- Drive awareness, website traffic, new patients, and use of DrHouse services
Requirements
What you’ll need- Proven experience growing social accounts with results beyond follower counts and running campaigns from idea to results
- Excellent written English and strong social copywriting skills
- Strong Canva skills
- Good visual judgment
- Short-form video experience
- Highly organized and comfortable reading performance data
- Creative, proactive, and able to work independently and with marketing and creative partners
- Comfortable using AI tools to work faster, with judgment to avoid generic, AI-generated content
- Understanding of, or willingness to quickly learn, healthcare marketing rules, including HIPAA, appropriate health claims, and content/comment escalation
- Healthcare or regulated-industry experience is a plus
- Must provide a brief introduction and 2 to 3 examples of social content or campaigns personally helped create
- Must review DrHouse's website and social channels before the interview
Benefits
Comp & perks- Part-time schedule of up to 25 hours per week
- Regular overlap with U.S. Central Time (CT) business hours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social CopywritingContent Strategy DevelopmentPerformance Data AnalysisCampaign ExecutionContent Calendar Management
Soft Skills
CreativityProactivityOrganizational SkillsCollaborationJudgment
Tools & Technologies
CanvaAI ToolsSocial Media Platforms
Industry Keywords
Healthcare ComplianceHIPAAUser-Generated ContentContent EscalationDigital Marketing