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FOUNDRY
Posted: 9/24/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Klaviyo flow architecture, email and SMS campaign execution, and customer segmentation to enhance lifecycle marketing strategies. Proven ability to analyze performance metrics and implement retention initiatives effectively within subscription-based e-commerce environments.
Highest-signal resume keywords
Klaviyo Campaign ManagementLifecycle Marketing StrategyCustomer SegmentationEmail DeliverabilityRetention Program Execution
About the role
Key responsibilities & impact- Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages
- Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar
- Develop customer segments for more relevant messaging, stronger personalization, and better lifecycle performance
- Build and execute SMS campaigns and automations as part of an integrated email and retention strategy
- Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments
- Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms
- Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results
- Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations
- Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test
- Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems
Requirements
What you’ll need- 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility on exact seniority for candidates with strong hands-on experience
- Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting
- DTC or e-commerce lifecycle marketing experience
- Experience designing and maintaining lifecycle flow architecture rather than only managing or reviewing other people's work
- Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health
- Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns
- Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion
- Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows
- Strong experience with subscription-based e-commerce businesses
- Experience creating email assets in Canva, Photoshop, or AI-powered creative tools
- Experience developing lifecycle strategy and explaining the reasoning behind campaign, segmentation, testing, and automation decisions
- Familiarity with using AI tools to accelerate creative production, analysis, research, and troubleshooting
Benefits
Comp & perks- Remote work
- Full-time, long-term contractor arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSMS MarketingLifecycle Flow ArchitectureCampaign ReportingChurn-Save InitiativesWinback CampaignsSubscription MessagingData AnalysisA/B TestingCreative Asset Development
Soft Skills
Problem SolvingIndependent WorkAttention to DetailOwnership
Tools & Technologies
KlaviyoRechargeCanvaPhotoshopAI Tools
Industry Keywords
DTC MarketingE-CommerceCustomer LifecycleRetention MarketingEmail Campaigns