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Marketing Specialist
FOUNDRY
Posted: 9/24/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing and growth marketing, with a strong focus on building and optimizing paid advertising campaigns across platforms like Meta Ads and Google Ads. Proficient in website management using Webflow, email marketing automation, and analytics to drive customer acquisition and revenue growth.
Highest-signal resume keywords
Performance MarketingWebflow Website ManagementPaid Advertising CampaignsEmail Marketing AutomationAnalytics and Conversion Tracking
About the role
Key responsibilities & impact- Own and continuously improve the company's Webflow website, including site structure, messaging, landing pages, pricing pages, and basic SEO.
- Build and launch landing pages for different audiences, campaigns, product editions, and course showcases without relying on a developer.
- Run ongoing conversion tests on headlines, offers, page layouts, and calls to action to improve visitor-to-sign-up rates.
- Implement and maintain website analytics, conversion events, advertising pixels, and UTM tracking.
- Build lead capture pathways through free sign-ups, waitlists, course previews, webinars, and other lead magnets.
- Set up and optimise CRM workflows, audience segmentation, lead scoring, and automated email sequences.
- Develop onboarding and nurture campaigns to convert new course creators into active users and prepare learners for the marketplace launch.
- Identify and qualify business, university, and enterprise enquiries, passing relevant opportunities to the CEO.
- Plan, launch, and manage paid campaigns across Meta Ads, Google Ads, LinkedIn, TikTok, and other relevant platforms.
- Develop and test ad copy, creative concepts, audience targeting, and campaign structures.
- Create short-form videos and visual assets using existing product content and course demonstrations.
- Monitor campaign performance and manage advertising spend against acquisition costs, paying-user conversion, and return on ad spend.
- Review campaign results, pause underperforming activities, and scale sustainable campaigns.
- Build and maintain a weekly marketing dashboard connecting advertising spend, website traffic, lead generation, sign-ups, and revenue.
- Analyse funnel performance and identify drop-off points, acquisition opportunities, and areas for improvement.
- Run structured experiments across messaging, offers, channels, and audiences, documenting findings.
- Establish baseline performance metrics and work with the CEO to set growth targets and marketing budgets.
- Prepare the marketing strategy and launch campaigns for the upcoming learning marketplace.
Requirements
What you’ll need- At least 4 years of hands-on experience in performance marketing, growth marketing, or a closely related digital marketing role.
- Demonstrated experience independently planning, building, and optimising paid advertising campaigns on both Meta Ads and Google Ads.
- Able to demonstrate campaign performance using actual metrics, such as advertising spend, cost per lead, cost per sign-up, customer acquisition cost, or return on ad spend.
- Experience building and optimising websites and landing pages using Webflow or similar platforms, with the ability to execute changes independently.
- Practical experience with email marketing, CRM platforms, and marketing automation, such as HubSpot, Klaviyo, ActiveCampaign, or equivalent tools.
- Strong working knowledge of GA4, conversion tracking, advertising pixels, UTM parameters, and marketing performance reporting.
- Strong copywriting skills, with the ability to write clear, persuasive messaging for different audiences and stages of the customer journey.
- Comfortable using AI tools regularly to accelerate copywriting, creative development, research, campaign optimisation, and performance analysis.
- Analytical and commercially minded, with the ability to connect marketing activity to sign-ups, customer acquisition costs, and revenue.
- Highly autonomous and comfortable building marketing systems from scratch, testing ideas, and taking ownership of results.
- Experience marketing SaaS products, ed-tech platforms, creator tools, online learning products, or subscription-based services.
- Experience building acquisition funnels for free-to-paid conversions, trials, subscriptions, or digital marketplaces.
- Short-form video editing and creative production skills for paid social and organic content.
- Experience with LinkedIn Ads, B2B lead generation, or marketing to business and institutional audiences.
- Experience marketing platforms that serve two audiences, such as creators and learners, sellers and buyers, or service providers and customers.
- Disclose any existing ongoing roles or client work.
- Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingGrowth MarketingPaid Advertising CampaignsWebflowEmail MarketingCRM PlatformsGA4Conversion TrackingShort-Form Video EditingCopywriting
Soft Skills
Analytical MindsetAutonomyOwnershipCreativityPersuasive Communication
Tools & Technologies
Meta AdsGoogle AdsHubSpotKlaviyoActiveCampaignAI ToolsUTM TrackingMarketing DashboardsLead ScoringAudience Segmentation
Industry Keywords
SaaS MarketingEd-Tech PlatformsCreator ToolsOnline Learning ProductsSubscription-Based ServicesB2B Lead GenerationDigital Marketplaces