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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content development and marketing, with a strong focus on creating high-quality, engaging content across multiple formats and channels. Proficient in managing social media strategies and utilizing analytics to enhance brand visibility and support business objectives.
Highest-signal resume keywords
Content DevelopmentSocial Media ManagementSEO Best PracticesProject ManagementDigital Marketing
About the role
Key responsibilities & impact- Develop high-quality content that strengthens the visibility, reputation, and market positioning of Legence and its Business Units
- Identify stories, projects, expertise, trends, and perspectives and turn them into meaningful marketing content
- Write and edit website copy, thought leadership articles, case studies, project profiles, social media content, executive and subject matter expert thought leadership, email and digital campaigns, industry and end-market content, marketing collateral, video scripts, press releases, and campaign messaging
- Interview executives, technical leaders, subject matter experts, and project teams to develop credible, differentiated content
- Translate complex engineering, construction, maintenance, sustainability, energy, and technical concepts for technical and nontechnical audiences
- Repurpose content across multiple formats and channels
- Maintain editorial quality, voice, messaging, and brand standards across distinct Business Unit identities
- Partner with marketing, communications, creative teams, Business Unit contacts, subject matter experts, executives, and enterprise stakeholders
- Help lead and execute social media strategy across Legence and supported Business Unit brands
- Develop and maintain editorial calendars
- Manage social content review, approval, scheduling, and publishing; this role does not manage direct reports or a team
- Manage day-to-day social media workflows using Sprout Social and Asana
- Coordinate social graphics, photography, video, and other visual assets
- Support employee advocacy and amplification programs
- Monitor social channels, comments, messages, mentions, and industry conversations, escalating issues when appropriate
- Develop integrated content campaigns supporting priority markets, services, business initiatives, and growth objectives
- Support campaign development and execution through HubSpot
- Apply SEO and emerging AI-search/GEO best practices to improve discoverability
- Track and evaluate content and social performance across topics, formats, channels, and Business Units
- Use Sprout Social, web analytics, HubSpot, and other platforms to improve content strategy
- Translate data and performance trends into recommendations for future content, campaigns, and channel strategy
Requirements
What you’ll need- 5–8 years of professional experience in content development, content marketing, social media, digital marketing, communications, or a related discipline
- Exceptional writing, editing, and storytelling skills, with a portfolio demonstrating the ability to communicate complex subjects clearly and compellingly
- Demonstrated experience developing content for multiple formats, audiences, and digital channels
- Hands-on experience managing corporate or B2B social media channels and editorial calendars
- Strong understanding of how content, social media, and digital channels work together to build brand visibility and support broader business objectives
- Excellent project management and organizational skills with the ability to manage multiple simultaneous priorities and deadlines
- Strong interpersonal skills and ability to develop productive relationships across functions, businesses, and organizational levels
- Ability to work independently, proactively identify opportunities, and move projects forward without extensive direction
- Experience within construction, engineering, architecture, consulting, energy, sustainability, commercial real estate, or another technical B2B environment preferred
- Experience with Sprout Social or a comparable enterprise social media management platform preferred
- Experience with Asana or another enterprise work management platform preferred
- Experience with HubSpot or comparable marketing automation technology preferred
- Familiarity with web CMS platforms, SEO, AI search/GEO principles, digital analytics, and content performance measurement preferred
- Experience developing executive and subject matter expert thought leadership preferred
- Experience supporting employee advocacy or social amplification programs preferred
- Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related discipline, or equivalent professional experience preferred
Benefits
Comp & perks- Direct-hire employment
- Full-time employment
- Remote work arrangement
- Ability to travel up to 10%
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingWritingEditingStorytellingDigital AnalyticsContent Performance MeasurementThought Leadership DevelopmentCampaign DevelopmentEmail CampaignsVideo Script Writing
Soft Skills
Interpersonal SkillsOrganizational SkillsProactive Problem SolvingRelationship BuildingCommunication Skills
Tools & Technologies
Sprout SocialHubSpotAsanaWeb CMS PlatformsDigital Campaigns
Industry Keywords
ConstructionEngineeringSustainabilityB2B MarketingTechnical Communication