Omnicom

Creative Planner

Omnicom
Posted 10/20/2026full-timeUnited StatesJuniorMid-Level💰 $70,000 - $80,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in transforming research into actionable insights and creative briefs, with a strong focus on brand positioning and consumer journey development. Proven ability to collaborate across teams and foster a creative atmosphere to drive impactful marketing strategies.

Highest-signal resume keywords
Brand PositioningCreative Brief DevelopmentConsumer Insights AnalysisCollaborative Project ManagementStrategic Frameworks

About the role

Key responsibilities & impact
  • Assist in the creative briefing process by transforming research into inspiration, insights, and thought starters
  • Collaborate with client, account, creative, technology, and strategy teams to distill assignments into creative briefs
  • Sell in creative strategies and positionings
  • Leverage syndicated and desk research to support and inspire the creative process
  • Collect and catalog data and insights
  • Turn research into reports shared internally and externally as thought leadership
  • Create consumer journeys, brand positioning, identity, and messaging architectures
  • Rally collaborators around the work and foster a collaborative creative atmosphere

Requirements

What you’ll need
  • 2-4 years of relevant advertising/marketing experience, ideally in brand planning, strategy, or research
  • Experience in inter-agency projects/collaborations a plus
  • Demonstrated history of developing a narrative or perspective that could be used to impact a creative brief
  • Experience collaborating on research and analysis that uncovered consumer or brand insights
  • Additional experience with brand positioning, campaign creation, strategic frameworks, digital and channel strategies, and customer journeys

Benefits

Comp & perks
  • Hybrid work arrangement
  • Work in the office a minimum of three days a week, unless additional in-office days are directed
  • Equal employment opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Brand PlanningCampaign CreationDigital StrategiesChannel StrategiesResearch AnalysisConsumer Journey MappingNarrative DevelopmentThought Leadership Reporting
Soft Skills
CollaborationCreative ThinkingCommunication
Industry Keywords
AdvertisingMarketingInter-Agency CollaborationSyndicated ResearchData Cataloging